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Escaping cold New York for warmer Orlando to attend CAGNY2026 and hear CPG executives lay out their vision for the years ahead. Here are my 3 takeaways: 1. It's a dynamic (and tough) time for CPG. Inflation and shifting consumer behavior are hitting hard. Molson Coors CEO openly admitted "the beer category has headwinds." But other segments are booming. Energy drinks now represent 20% of total beverage sales (up from 14% five years ago), and categories like functional beverages and protein snacks are taking shelf space from traditional segments. 2. Everyone is fighting for new occasions. The playbook isn't just about winning the old shelf, it's about creating entirely new moments of consumption. Celsius shared that 33% of consumers now drink their product socially and 37% consume it with meals, turning an "energy drink" into an all-day lifestyle brand. PepsiCo is restaging Lay's around clean ingredients and repositioning Quaker around specific health pillars (gut health, heart health, weight management) to capture health-conscious occasions. Unilever is betting on premiumization, targeting 50%+ of turnover from premium products and investing in 30 Power Brands that represent 78% of their revenue. 3. Everybody is implementing Gen AI & Automation, but from completely different angles. P&G talked about running factory night shifts with zero humans on site and using AI to cut product development from years to months. US Foods is deploying AI for 100% accurate inventory counting in distribution centers and delivery tracking 35% more accurate than driver estimates. And Coca-Cola new CEO Henrique called digital their "next superpower," with 5 billion connected consumer identities and pilots showing 15-50% improvement in media effectiveness. With Dashmote being a partner to many of these CPG companies, it's rare to hear the full strategic picture from the C-suite in one room. It puts everything we do into perspective and reminds you why this industry is so exciting to work in. Plus all the free goodies they hand out, from toothbrushes to lotions, they make sure you're already immersed in their products before you leave. CONSUMER ANALYST GROUP OF NEW YORK #CAGNY2026 #CAGNY