ICI PARIS XL

Throughout October, we collaborated with Think Pink and e5.be in honour of Breast Cancer Awareness Month. We organised 5 pampering evenings across Flanders, offering moments of self-care and connection. During these events, The E5 team shared clothing trends and styling advice, while our Beauty Advisors provided make-up touch-ups and tips to help every person feel confident and radiant. A heartfelt thank you to everyone who took part — your positivity and energy made these evenings truly special. 💗 #welovetoseeyoushine #ICIPARISXL #BreastCancerAwareness #ThinkPink

Triple Win at the IAB MIXX Awards! 🎉 We’re incredibly proud to share that we won three prestigious awards at the IAB MIXX Awards in Belgium — the benchmark for excellence in digital marketing and advertising. 🏆 Gold – Data & Dashboarding 🥈 Silver – AI 🥉 Bronze – Product Innovation These awards celebrate creativity, data-driven strategy, and innovative technology — values that lie at the heart of everything that we do. #ICIPARISXL #welovetoseeyoushine #DataDrivenMarketing #Media

What a night to remember! 🎶 Together with LINDA Meiden, we kicked off Amsterdam Dance Event in true beauty & beats style. From bold makeup looks to dazzling DJ sets, our ADE Pre-Party was the ultimate fusion of glamour and good vibes. 💄 #ICIPARISXL #welovetoseeyoushine #LINDAmeiden #ADE

✨ When you shine, we shine too. ✨ Last week, we celebrated the magic of the season during our annual Christmas Fair at the beautiful Abbey of Keizersberg in Leuven. During the day, our brands presented their end-of-year collections to our store teams — inspiring them to bring the festive sparkle to our customers. In the evening, influencers got a sneak peek at our holiday bestsellers during our exclusive Shine First ✨ event — before the festive rush begins. And the celebration didn’t stop there! The following day, a selection of our VIP customers were welcomed to discover these enchanting collections for themselves — making them the first to experience the magic of the season. 🎁 A huge thank you to our amazing partners, brands, and guests for making this event truly unforgettable. The holidays have officially begun at ICI PARIS XL — and we ❤️ to see you shine. 🌟 #ICIPARISXL #ShineFirst #BeautyCommunity #welovetoseeyoushine

YOUCA Action Day 2025 Last week, students from across Flanders and Brussels traded their classrooms for real-life work experiences to support initiatives that empower young people worldwide. 🤩 At ICI PARIS XL, we were delighted to welcome enthusiastic YOUCA students into our teams and offer them a glimpse of the professional world. Together, we hosted: • 2 students at our Head Office, collaborating with our HR and B2B departments • 8 students at our Distribution Center, contributing to our logistics operations A heartfelt thank you to all the students for their energy, curiosity, and valuable contributions. Your efforts made a real difference — and we’re proud to have been part of your journey! 💖 #YOUCAActionDay #workexperience #ICIPARISXL #WELOVETOSEEYOUSHINE

We joined forces with LINDA and LINDA meiden to launch GLANS — a unique mini-magazine celebrating confidence, individuality, and real stories from people all across society. The launch was celebrated in style at Libertine in Amsterdam! In GLANS, you’ll find inspiring perspectives on what it truly means to feel confident and to let your inner glow show — in your own, authentic way. Because confidence looks good on everyone! 💫 #ICIPARISXL #LINDA #LINDAmeiden #welovetoseeyoushine  

We’re proud to share that 34 of our colleagues took part in the Race for the Cure in Hoeilaart, supporting Think Pink and the fight against breast cancer 💗 Together, we ran, walked, and cheered for an important cause — raising awareness, showing solidarity, and making every step count. A big thank-you to everyone who participated and supported us!

Our brand-new store in Laren is officially open — and the festivities continue all weekend! 🎉 Here’s what’s waiting for you: · Receive a free goodie bag with every purchase over €40 (while supplies last). · Spin the Wheel of Fortune for a chance to win amazing prizes. · Enjoy a complimentary touch-up from our Beauty Advisors and explore our free sample service. 💄 We can’t wait to welcome you! 💖 #ICIPARISXL #welovetoseeyoushine #storeopening

In partnership with Look Good Feel Better NL, we organized a Volunteer Day at the Van der Valk Hotel in Breda. During this special event, our dedicated Beauty Advisor led a masterclass for women living with cancer. The session went beyond sharing beauty techniques—it created a supportive environment where participants could focus on well-being and connect with each other. ❤️ #VolunteerDay #LookGoodFeelBetter #ICIPARISXL #welovetoseeyoushine

We are thrilled to announce that we have been recognized not once, but twice this year! We have been awarded “Best Retail Chain in Belgium” in the perfume category, and our beloved Only You Glowing Lip Balm has been named “Product of the Year”. A heartfelt thank you to our customers for your trust and support – these awards reflect your love for beauty and our commitment to bringing you the very best. ❤️ #ICIPARISXL #welovetoseeyoushine #award #productoftheyear