Sircle Collection

Big news, we’re a finalist at the BTN Europe Business Travel Awards 2026! 🎉 We’re genuinely excited (and doing a little happy dance) to see Sircle Collection recognised alongside so many inspiring names in travel. As a truly independent collection, we always aim to create stays that feel more personal, thoughtful, and distinctly boutique, and bonus that we get recognised for that too. If you’re rooting for us, tap below to vote:  https://lnkd.in/dmpbkuqV

Honoured to share that Sir Hotels in Prague has been named one of the World’s Most Beautiful Hotels in 2026 by the prestigious UNESCO Prix Versailles, with just 16 properties selected globally. Designed by Linda Boronkay, the hotel draws on local mythology and Czech Cubism, blending rich storytelling with bold design. Inside, you’ll also find Seven North, our vibrant restaurant at the heart of it all. We’re incredibly grateful, and we hope you’ll come experience a little of Prague’s magic for yourself. Discover more here: https://lnkd.in/dahvK_Yw

This Earth Day, it’s the small switches that add up. 🌎️ Together with our ESG team, and in partnership with Wings Coin, guests can opt out of room cleaning, enjoy a drink on us, and help cut down on water and waste. Across 13 of our hotels, over 4,000 guests have skipped a clean, saving nearly 48,000 litres of water (that’s around 600 showers). At our newest property, Sir Hotels in London, we’re going even further with phone check-in, hydration stations, and reusable water glass bottles for every stay. We’re continuing our work, focused on less waste and more good decisions (thanks to you), one stay at a time. Take a look here: https://lnkd.in/dbyKmHkx

We are happy to announce that we have become a member of The Hotel Collection with American Express Travel®. #AmexTravel This partnership means Amex Card Members can enjoy a few extra perks along the way during their stay with us at Sir Hotels in Prague, whether it’s a quick getaway or a longer trip. Ready to book in? Take a look here: https://lnkd.in/gxKHyEkY

This month, we are proudly hosting CASA DECOR 2026, Europe’s second-largest design fair, in a landmark building that will become Sir Augustin, part of our Sir Hotels family. Participants bring their installations to life across our six-storey historical landmark, which will also become home to 33 rooms, a restaurant, a rooftop bar, and The Cover private members’ club, with spaces that date back to 1892 in Madrid’s Literary Quarter. A big thank you to Casa Decor for opening the doors with us, and to Nost, a local design studio, for bringing our space to life so beautifully alongside our local partner Take Point Real Estate. Take a closer look here: https://lnkd.in/dFZ_wZy4

Fans of whimsy and folklore will feel right at home at Sir Prague by Sir Hotels. Named by Forbes as one of the “Luxury Hotels Reimagining Folklore Through Modern Design,” it ticks all the boxes for an enchanting stay. Nestled just off the Vltava River, with local artwork inspired by the myth of Libuše, a lush courtyard, and featuring a Seven North restaurant, the new season is calling you to discover it. Book your stay here: https://lnkd.in/einJGp8F Read the full article here: https://lnkd.in/dAE2vXFK

Oh hello, Sir Hotels Sir Prague 👏 We’ve been named one of The Tablet Hotel editors’ favourite boutique hotel designs this year, and selected as a European winner. Local design, Bohemian influence, and a strong sense of place, read more here: https://lnkd.in/dhxXm8E7

Sir Hotels Sir Adam named one of the best LGBT+ hotels in Amsterdam by The Independent. 🏳️🌈🏳️⚧️ "Housed in the iconic A’dam Tower, right across the IJ River from Central Station, this hotel is a sanctuary for artists and queer souls who feel most at home somewhere between a rooftop party and a podcast studio." Read more here: https://lnkd.in/erMWZKUm

"The new generation of members’ clubs is less about velvet ropes and more about shared values and enriching experiences,” says Myriel Walter, our very own vice president of brand and membership at Sircle Collection. Read more on Roadbook as she shares how offline experiences and human connection through The Cover and beyond are transforming our spaces.

Our doors are open, Max Brown Hotels has arrived in Athens! 🇬🇷 If you love sun-soaked ruins, buzzing squares, and amazing food around every corner, you’ll feel right at home in our new Omonia neighbourhood, where ancient meets modern. Step inside Max Brown Downtown and you’ll find 87 bright, comfy rooms, a rooftop jacuzzi with views of Lycabettus Hill, and a private gym to keep things moving. From no-fuss tavernas to the Acropolis, Athens’ best spots are only a short stroll away. Ready for your Greek getaway? Join Sircle Club for up to 15% off, always. Opa! Book here: https://lnkd.in/e6An8HZK