Eric van Beurden

𝗪𝗲 𝗔𝗿𝗲 𝗥𝗲𝘄𝗶𝗻𝗱 𝘅 𝗶𝗪𝗼𝗿𝗹𝗱 𝗢𝗻𝗹𝗶𝗻𝗲 — 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝗻 𝗔𝗡𝗭 We Are Rewind is proud to announce a new distribution partnership with 𝗶𝗪𝗼𝗿𝗹𝗱 𝗢𝗻𝗹𝗶𝗻𝗲, appointing iWorld as the official distributor for 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚 𝐚𝐧𝐝 𝐍𝐞𝐰 𝐙𝐞𝐚𝐥𝐚𝐧𝐝 (𝐀𝐍𝐙). Driven by a bold idea, We Are Rewind gives nostalgic music lovers, design enthusiasts, and anyone who believes music is meant to be touched the opportunity to rediscover an authentic, tactile listening experience through the rebirth of the cassette player. “We are excited to partner with iWorld Online as our official distributor for Australia and New Zealand,” says 𝐎𝐥𝐢𝐯𝐢𝐞𝐫 𝐃𝐞𝐩𝐨𝐢𝐥𝐥𝐲, 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 & 𝐒𝐚𝐥𝐞𝐬 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫, 𝐖𝐞 𝐀𝐫𝐞 𝐑𝐞𝐰𝐢𝐧𝐝. “Beyond their strong retail and e-commerce expertise, iWorld Online has built a unique connection with music lovers across the ANZ region—from passionate consumers to independent record stores—through a carefully curated catalogue of music-driven and lifestyle products. Their understanding of the music ecosystem, combined with strong local execution, makes them an ideal partner to grow We Are Rewind’s presence in the region.” “Partnering with We Are Rewind is a natural step for us,” adds 𝐀𝐥𝐝𝐫𝐢𝐧 𝐃𝐞𝐂𝐥𝐚𝐬𝐞, 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫, 𝐢𝐖𝐨𝐫𝐥𝐝 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚. “The brand resonates strongly with today’s consumers who are rediscovering physical music formats and seeking authenticity, design, and emotional value. With our multi-channel distribution network and close relationships with specialist retailers and record stores, we are confident in our ability to build We Are Rewind into a long-term success across Australia and New Zealand.” 𝐀𝐛𝐨𝐮𝐭 𝐢𝐖𝐨𝐫𝐥𝐝 𝐎𝐧𝐥𝐢𝐧𝐞 Founded in Melbourne in 2006, iWorld Australia is a leading consumer lifestyle company with a strong presence across Australia and New Zealand. iWorld specialises in sourcing and distributing high-quality lifestyle products through a robust multi-channel platform, supported by global fulfillment centres in Australia, New Zealand, the USA, and Hong Kong. With dedicated local teams in sales, marketing, merchandising, and technical support, iWorld helps premium brands grow sustainably in the ANZ market. 𝐀𝐛𝐨𝐮𝐭 𝐖𝐞 𝐀𝐫𝐞 𝐑𝐞𝐰𝐢𝐧𝐝 Founded on the spirit of nostalgia and innovation, We Are Rewind brings the cassette player back to life—reimagined for today’s world. Inspired by the original 1979 Sony Walkman, its players combine minimalist design, premium materials, and modern features such as Bluetooth connectivity, a rechargeable battery, and recording capabilities. More than a product, We Are Rewind is a movement reconnecting listeners with music in its most tangible form. #WeAreRewind #iWorldOnline #Partnership #ANZ #MusicCulture #PhysicalMusic #LifestyleTech #Retail #Cassettes

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