Ecommerce and CRM Marketing Manager (f/m/d)

We’re in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. As a certified B Corporation and a founding member of 1% for the Planet, the company is recognized internationally for its product quality and environmental activism, as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid as dividends to protect the planet.

Job Title: Ecommerce and CRM Marketing Manager

Reports to: Channel Marketing and Regions Manager

Direct Reports: 7

Location: Amsterdam, NL

Hybrid: Working from home for maximum 3 days per week

Your role:

We’re in business to save our home planet. This role is responsible for shaping Patagonia EMEA’s strategy and execution across digital marketing channels and customer relationship management, guided by the global strategy. It is responsible for driving commercial and brand outcomes via performance marketing, email, and CRM programs while ensuring alignment with Patagonia’s values and long-term business goals. The position oversees a team of professionals and team leads, and collaborates closely with global counterparts, internal stakeholders, and key partners to build and implement engaging and ethical digital programs.

Main tasks:

• Customer Engagement: Collaboratively shape the regional CRM strategy, ensuring alignment with global brand values and regional customer insights. Lead acquisition, engagement, and retention strategies that serve Patagonia's outdoor and activist communities and drive personalized engagement across DTC channels, including eCommerce and retail.
• Customer Data: Oversee the definition of the customer data roadmap and customer data enable the business. Champion customer-centric decision making across the organization and partner with Analytics and Consumer Insights teams to develop a shared understanding of customer behavior and business impact.
• Platform Enablement: Guide platform and vendor selection and integration for CRM, digital media, and email tools, working with internal stakeholders and external partners. Ensure capabilities, tools, and processes support customer engagement objectives and evolving business needs.
• Digital Marketing: Lead the definition and execution of the digital marketing strategy that supports eCommerce growth. Oversee performance marketing activities across paid and organic media in support of short-term revenue and traffic goals, aligned with brand priorities and commercial objectives.
• Campaign Planning: Own campaign planning for eCommerce moments, product launches, seasonal priorities and key commercial initiatives. Support forecasting, budget planning and investment decisions to maximize marketing effectiveness and ROI. Partner with the eCommerce Channel Manager on developing plans that shape the long-term health of the business. Collaborate closely with internal eCommerce and media stakeholders to ensure consistent campaign execution.
• Global and Regional Collaboration: Act as the key CRM and digital subject matter expert in EMEA. Liaise with Global Customer Insights, Brand Marketing, and eCommerce leaders to co-create regionally relevant initiatives and shape global implementation plans.
• Team leadership & budget management: Lead the EMEA digital marketing and CRM team through subordinate team leads, fostering a culture of collaboration, accountability, and continuous improvement. Ensure budget allocation supports channel growth, team development, and platform innovation.
  
  

What we’re looking for:

• A minimum of 5 years of experience in digital marketing, with expertise in CRM, customer lifecycle management, and e-commerce.
• Proven experience managing and optimizing multi-channel marketing campaigns across email, web, paid media, and customer retention channels.
• Experience working across multiple European markets, with an understanding of localization, customer behavior, and market-specific requirements.
• Strong analytical skills with the ability to translate data and customer insights into actionable marketing strategies; experience with marketing attribution tools and how they can support data-informed decision making.
• Experience with CRM and marketing automation platforms
• A customer-centric mindset with a passion for creating personalized and seamless customer experiences.
• Excellent project management and stakeholder management skills, with the ability to collaborate across marketing, commercial, product, and technology teams.
• Commercial awareness and a results-driven approach focused on delivering measurable business outcomes.
• An inclusive mindset, valuing diversity of thought, background, and experience, and fostering a collaborative and respectful working environment.
• Strong communication skills and the ability to influence stakeholders across different functions and cultures.
• In-depth expertise in CRM, retention, and lifecycle marketing in order to scale data-driven programs that enhance customer retention, loyalty, and personalized engagement
• In-depth expertise and technical understanding of marketing systems and customer data in order to guide platform and vendor selection and integration for CRM, Digital media and email tools.
• In-depth expertise of performance marketing principles and shaping media plans to meet revenue targets.
• Advanced understanding of marketing measurement approaches, including attribution, incrementality testing, and media effectiveness analysis
• Full understanding of leadership and team development, balancing operational execution with coaching and capacity-building across CRM and retention functions.
• Full understanding of cross-functional alignment
• Fluent in English; additional European languages are a plus
• Strong connection to Patagonia’s purpose
  
  

What We Offer

Our offers are based on relevant experience and skills, allowing us to ensure internal equity and consistency across the team.

Every offer we make is carefully reviewed by our People + Culture team. To avoid creating or reinforcing pay gaps, we do not base our offers on a candidate’s previous salary, salary expectations, or negotiation skills.

We offer the following benefits:

• 25 days holidays per year (pro-rated if you work part-time)
• Pension scheme with 24.75% contribution (17.25% paid by employer and 7.5% paid by employee) enhanced with secondary pension scheme subject to eligibility criteria
• 40 EUR (net) WFH allowance paid monthly (pro-rated if you work part-time)
• Reimbursement of public transportation when commuting to the office
• Onsite catered lunches available 4 days per week (Monday, Tuesday, Wednesday, and Thursday) for an employee contribution of EUR 4 per meal
• Company laptop and mobile phone if needed for your role
  
  

To find out more about what we offer our employees click here: https://eu.patagonia.com/nl/en/what-we-offer/.

Justice & Belonging

We commit to becoming an anti-racist and anti-discriminatory company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.

We foster a welcoming and respectful environment where every member of our EMEA team feels included, respected and empowered regardless of their race, colour, ethnicity, nationality, culture, religion or belief, sex, gender, gender identity or expression, sexual orientation, family or marital status, socio-economic background, disability, age, neurodiversity, or any other aspect of identity or lived experience.

Recruitment Process

If your application is successful, you will be contacted by one of our recruitment team within 4 weeks to set up a first interview who will talk you through the full interview process.

We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role.For this role there will be also a practical assignment where you can showcase your skills to a panel of key internal collaborators.

Whilst we love hearing from people who are passionate about Patagonia and our purpose, we ask that all applications are submitted through our official application process, including a CV and cover letter. To help us maintain a fair, consistent and objective experience for all candidates, we are unable to review applications or respond to recruitment enquiries received by email, LinkedIn Inbox or other channels outside of the advertised role. Applying through the application link ensures every candidate is considered using the same process and receives equal opportunity throughout the

recruitment journey.

Please make sure that your CV and cover letter are in English.