by Roger White
So I was standing in the shower attempting to loofah my stretch marks when one of wifey’s standing army of haircare products amassed on the shower shelf caught my eye. It was a shiny, dazzling thing, the color of polished gold. The container’s meant to grab your attention, you see, designed to stand apart from the plethora of shampoos and such that crowd the grocery shelves. Marketers never cease to amuse. Gold equals value, see, so this shampoo must be head and shoulders above the rest. Ouch, that was unintentional. So now that the golden suds caught my eye, I looked closer. I had to laugh—more superlatives and blatant hyperbole were crowded onto this little bottle of bubbles than a Barnum & Bailey circus poster.
“Advanced,” “NEW,” “Total Repair,” “EXTREME,” “Emergency,” “Recovery,” “RAPID FIBER RENEWAL” (whatever that is)…and on and on. It’s as if the company’s advertising guys looked up every glowing adjective in the dictionary and simply pasted them all on the bottle. I snickered again, but then I realized, hey, it worked. It’s in my shower, ain’t it?
I pointed out all the grandiose gobbledygook to my wife when I exited the reading room and asked her if it was indeed the best haircare product she’d ever used. “Eh,” she said with a shrug. “It’s not that great.”
Ah, yes. This revelation got me pondering all the little cons and exaggerations and out-and-out flimflammery that we deal with on a daily basis. I believe we first got the idea that the scam was on as we moved from adolescence into young adulthood. This was about the time we witnessed the gradual, ever-so-subtle phenomenon known as the incredible shrinking product. Remember? Food staples such as hamburgers and candy bars slowly lost their heft over time, almost like magic.
The Big Macs and Hersheys of our youth didn’t merely appear larger back then because we were tykes; they’ve been carefully trimmed over the years. Picture your Hershey bar on a fulcrum, like a teeter-totter of corporate trickery; price goes up, product size goes down. Eventually, I suppose we’ll be shelling out $19.99 for a chocolate nibble the size of an unwell raisin. In that vein, corporate candy minds have already given us the “fun size” bar. Fun size. That’s marketing speak for “you pay us regular-size price, and we’ll give you tiny crumbs in a colorful, exciting package. Yay! Fun!”
The Mars Company did some more snipping just recently, shaving the size of its Snickers and Mars bars—merely for health reasons, mind you. “Having taken product reformulation as far as we can for now without compromising the great taste,” a company spokeslizard said, “we have reduced the portion size of Mars and Snickers to bring down the calories.” Right.
The soft drink guys did it, too, long ago—under the guise of moving to the metric system. If you’re old enough to recall, family-size cokes once came in one-gallon containers. Touting their shift to the sleek three-liter size bottle as a consumer-friendly move to a more efficient, easier-to-tote container—at the same price!—the cola industry failed to mention that customers were now getting precisely .793 of a gallon of coke for the gallon price. But what’s .207 of a gallon between friends?
It isn’t just at the grocery store, though. The scam is everywhere. Corporate lizards abound. If you don’t pay close attention to your wireless service bill, for example, you’ve probably been crammed. We were crammed recently, but thank goodness the wife caught it before it went on too long. In fact, T-Mobile just got slammed by the Federal Trade Commission for cramming. Sounds physically painful, I know, but cramming hits you only in the pocketbook. It’s the practice of stuffing hidden fees into your bill for services you didn’t request—hence the ugly terminology. It’s often difficult to spot the hidden fees because the wireless companies will not itemize them; rather, they’ll show up as “Use Charges” or some other ridiculous, nebulous category.
The list goes on. Premium gas, college textbooks, bottled water, anything and everything that
shows up on your hospital bill, automotive cabin air filters, shipping and handling (what the hell is handling, anyway?), hotel taxes, cable activation fees, time shares, movie snacks. It’s a mine field out there, people. It’s a dirty, slimy mine field full of lizards, to mix a metaphor or three.
I think I need another shower. Hey, this shampoo looks good…
Roger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious daughters, a very fat dachshund, and a self-absorbed cat. For further adventures, visit oldspouse.wordpress.com.













There’s Gold in Them Thar Stools
27 Aprby Roger White
You quasi-regular followers of Ye Olde Mouse—all four of you—know that you can depend on me to deliver to you faithfully and regularly, rain or shine, your place or mine, the straight poop. Or sometimes maybe just the noun, sans the adjective. This, alas, is one of those times.
For you see, in my incessant and exhaustive search for all things existential and/or extraordinary, I recently came across some astounding reading material while, appropriately enough, in the reading room. Ready for this? Your poo is worth a lot of money.
Oui. C’est true. It seems that researchers at the U.S. Geological Survey, apparently either desperate to find new sources of income or just phenomenally bored, have discovered that one can, um, squeeze precious metals out of human waste. Yeppirs. Call it caca cash. Brown gold. Texas—all right, I’ll stop.
Follow along, if you will. Latex gloves and surgical masks recommended. The USGS has found, in a lengthy research study that surely cost us taxpayers loads (no pun intended), that approximately 7 million tons of human biosolids are left over annually after treatment at some 16,500 municipal
wastewater plants around our fair land. About half of that is carted to landfills or burned away in incinerators; the other half is processed into fertilizer. I could have sworn that some of it was being delivered to Congress from the aroma of things going on in our capital city, but that’s neither here nor there.
Anyway, one of the USGS muckity mucks has put forth that these biosolids are just chock full of tiny little bits of gold and silver and other valuable particles—not to mention all those stubborn peanuts and corn kernels.* (*If I’ve gone too far with the previous sentence, please understand that I’ve been watching a Family Guy Marathon on TV of late and my sense of proper decorum is a tad skewed. My sincere apologies to those I may have offended. I’m a good boy, Ma, really.)
“If you can get rid of some of the metals that currently limit how much of these biosolids we can use on fields and forests, and at the same time recover
valuable metals and other elements, that’s a win-win,” explained USGS Stool Study Science Lady Kathleen Smith.
Aha. We could call it a poo-poo win-win.
Smith backed up her findings by noting that USGS researchers in Colorado detected significant concentrations of platinum, gold, and silver in poo samples they looked at through scanning electron microscopes. Smith also mentioned that a great many scanning electron microscopes are now on sale cheap at the Colorado office of the U.S. Geological Survey.
And get this: Apparently, female excreta (their words, not mine) may have a higher concentration of valuable minerals. This groundbreaking USGS study de stool revealed that much of the metals found in biosolids comes from beauty products, detergents, hair care items, perfumes, and other
traditionally feminine-type trimmings. This being the case, I would imagine that circus clowns and Jimmy Johnson would also produce a higher level of, uh, precious poo.
Now, just how they’re going to go about extracting all the shiny goodness from these great mountains of BM is beyond me. I envision miners in old ’49er garb with picks, shovels, and plungers, or perhaps home versions of mineral recovery by way of sifters attached to individual toilets.
“What are ya doing in there, honey? You’ve been in there for almost an hour!”
“I’m sifting, dear. I’m sifting!”
I’m certain it’s gotta be more high-tech than this, however.
Poo poo this notion if you like, but the USGS guys estimated that the waste from a million Americans contains about $13 million worth of precious metals. Wow, that is really putting your money where your… oh, forget it.
Roger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious daughters, a very fat dachshund, and a cat with Epstein-Barr. For further adventures, visit oldspouse.wordpress.com.
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