Abstract

The tracer study was conducted as an initiative to track the progress of the graduates from the Business Administration Programs (Marketing and Financial Management) of the Urdaneta City University, a local college managed by the city government of Urdaneta in the province of Pangasinan Philippines. By knowing their career trajectory, the College of Business Management and Accountancy could assess the effectiveness of their curriculum delivery. The study used the quantitative-descriptive method to gather the data needed for the research and utilized but slightly modified the prescribed instrument from the Commission in Higher Education (CHED). The findings revealed that in the profile of the respondents, the majority are from BSBA Financial Management (71.11%), females (73.97%), 20-25 years old (82.54%), and single (96.83%). In terms of Socio-Economic Status, more than half are unemployed (42.54%), and employed respondents receive P5,001-P10,000 (30.79%). On the status of unemployed respondents, the majority are not ready to work (40.88%) and seek seminars and training programs (44.75%) It is therefore concluded that most of the graduates are for the financial industry, predominantly young females who have not established a family. Respondents who are working secure employment receiving within the range of minimum wage through recommendations from their connections. Additionally, more than half of the respondents are still unemployed and the majority of them responded that their readiness to secure employment is still low and seek assistance from the university through seminars and training.