Our mission is to bring everyone the inspiration to create a life they love. We believe that when people find great products from trusted merchants, it can empower them to do things they care about.

While Pinterest is not involved in facilitating the purchase, sale or delivery of goods, we want people to have good experiences shopping for products they find on Pinterest. We want merchants to offer the best customer service possible, and that includes setting clear expectations about product quality, price, delivery times and return processes. And, of course, we want merchants to meet those expectations.

Merchants are responsible for making sure they follow all relevant laws, regulations and industry codes when they use our service. Merchants are also responsible for handling and responding to all purchases, deliveries, customer service questions, complaints, problems and disputes.

On an ongoing basis, we manage invite-only programs or limited tests allowing some merchants to access features that may not be available to everyone. We reserve the right to iterate on the tests and feature availability at any time to ensure the best shopping solutions for Pinners.

We reserve the right to remove product Pins for violating these guidelines and to shut down feed access from any merchant based on poor third-party ratings or on platform signals such as a record of complaints. We may remove anything for any reason, including Pins, boards or your access to Pinterest.

Merchants must meet the following criteria:

• Merchants must not be affiliate marketers.
• Merchants must not be wholesale retailers.
• The merchant must have an easy to find and clear return policy that displays whether the merchant accepts returns, the process and time expectations for returns, and contact information.
• Merchants must have a high-quality website and product pages. We don’t allow websites that:
  • Have poor editorial content, including broken links or incomplete pages
  • Force users to register to view the products
  • Are unsafe or deceptive
• Vehicle merchant catalogs are allowed in Canada, Germany, and the US only
• Resale or consignment marketplaces are only eligible for Ads distribution

To qualify as a product to be used in a Pin or in other formats on Pinterest, it must meet the following criteria:

• Products must follow our community guidelines and terms of service.
• Pinterest must have current (within seven days) and accurate information about the price and in-stock status of the product. This is obtained from daily feed syncing or allowing Pinterest to frequently scrape meta-tags on product landing pages.
• The Pin must display a specific item, excluding services, that is available for purchase.

We don’t allow the following products to be product Pins:

• Alcohol
  • Shopping Ads may include Alcohol products, with restrictions. In all cases, you're responsible for complying with applicable federal and local laws and regulatory guidelines, including age gating where necessary.
  • We currently do not allow Alcohol shopping ads to target the following markets: Algeria, Argentina, Bahrain, Belgium, Bulgaria, Colombia, Croatia, Ecuador, Egypt, Estonia, Finland, France, India, Indonesia, Iraq, Japan, Kuwait, Latvia, Lithuania, Malaysia, Morocco, Netherlands, Nigeria, North Macedonia, Norway, Oman, Pakistan, Peru, Qatar, Saudi Arabia, Serbia, Slovenia, Sweden, Taiwan, Thailand, Turkey, United Arab Emirates, Vietnam.
  • Alcohol ads on Pinterest:
    • Can't target minors, or depict minors consuming alcoholic beverages
    • Can't associate the consumption of alcohol to enhanced physical performance, improved social standing or better sexual success
    • Can't encourage excessive drinking or imply that drinking excessively is beneficial, or that alcohol has therapeutic qualities either as a stimulant or relaxant
    • Can't depict people under the influence of alcohol, or associate drinking with activities that are risky (such as driving, operating heavy machinery), antisocial or illegal
    • Can't emphasize high alcoholic content as a positive quality.
• Financial products such as credit opportunities (including credit payment options offered directly by the Merchant for non-financial products), cryptocurrency, etc.
• Gambling products such as lotteries
• Healthcare products and services including prescription medicines, over-the-counter (OTC) non-prescription medicines, medical devices and any unsafe healthcare products that make unrealistic promises such as weight loss pills.
• Pre-owned products
  • Shopping Ads may include pre-owned products, provided they adhere to all applicable regulations and product category restrictions. Examples of restricted pre-owned product categories below:
    • Heavy machinery or equipment
    • Automobile parts
    • Hazardous goods and materials
    • Cosmetics
    • Perishables
    • Non-apparel baby products
    • Personal care items
    • Safety gear
• Any products and merchant practices that falls under our prohibited products and services list on our advertising guidelines, including:
  • Adult products and content
  • Drugs and drug-related products including any CBD and Hemp seed oil products
  • Endangered species and live animal products
  • Illegal products
  • Imitation or counterfeit products
  • Political campaign merchandise
  • Sensitive or disturbing products
  • Tobacco products
  • Unacceptable business practices
  • Weapons and explosives products

To learn more about the Verified Merchant Program, please visit our business site.