At Pinterest, our mission is to bring everyone the inspiration to create a life they love, and it’s our guiding light in drafting and enforcing our content policies.

Pinterest is committed to building products and policies that foster inclusivity and a more positive online experience. From decisions like prohibiting self harm and all political campaign ads to calling on the industry to unite with the common goal of making the internet a safer and healthier place for everyone, Pinterest is continuing to invest in this work. We want to advance the industry on these issues so that—together—we can create a more positive internet.

In this transparency report, you’ll find information on our efforts to keep our platform safe and inspiring, such as the number of Pin and account deactivations. It also includes insight into the volume of information and deactivation requests we received from law enforcement and government entities.

In this report we cover:

• Number of Pin, board, and account deactivations for Community Guidelines policies
• Number of reviewed appeals and their outcomes
• Deactivation requests we received from law enforcement and government entities

Our reporting on enforcement in this transparency report covers the first half of 2025, from January through June 2025. We’ve split that time into two reporting periods: Quarter 1 (Q1), from January through March, and Quarter 2 (Q2), from April through June. We also refer to Q3 (July through September) or Q4 (October through December) when we’re talking about quarter-over-quarter trends.

Pinterest’s Community Guidelines are designed to support our mission of inspiration. They govern what we do and don't allow on Pinterest, and all users must abide by them.

To help us cultivate a safer and more inspired community, we develop and enforce content policies that help ensure our platform is a positive place where people can find real-life ideas. We work hard to identify and deactivate harmful content from our site, and our content policies and moderation practices are always evolving to keep up with new behaviors and trends.

We may block, limit the distribution of or deactivate content and the accounts, individuals and groups that create or spread that content, based on how much harm the content poses. In the event that a user believes a deactivation was in error, Pinterest provides options to appeal the deactivation, where appropriate.

For data reported in percentages, the values in the tables below may not add up to 100% due to rounding.

Distinct images and Pins deactivated

Every day, millions of people all over the world come to Pinterest to create, discover and save new ideas that are shared in Pins. To understand how we approach content moderation, it’s helpful to differentiate between two types of Pins: organic Pins and ads. Our Community Guidelines apply to both.

Organic Pins include all Pins created and saved on Pinterest that are not promoted as ads. For example, this could include merchants’ product Pins, which aren’t always ads and may appear organically to people who are searching for products or following their interests on Pinterest. All types of organic Pins actioned under our Community Guidelines are included in this transparency report. We have additional requirements for merchants and their product Pins, such as that the Pin image and description must accurately represent the product; violations of these Merchant Guidelines are not included in this report.

Ads are Pins that businesses pay to promote. We have additional policies for advertisers that hold ads and advertisers to even higher standards. Ad policies are enforced differently than organic content, and are not included in this transparency report.

Much of the content on Pinterest has been saved repeatedly, meaning that the same image may appear in multiple Pins. So when it comes to reporting actions we take on organic Pins under our policies, we include the number of Pins deactivated as well as the number of distinct images deactivated to provide greater insight into our moderation practices for this type of content.

We report deactivations of boards and accounts separately from deactivations of Pins. Boards are where you save, collect, and organize your Pins. To avoid double-counting deactivations, our count of distinct images and Pins deactivated does not include those on boards or from user accounts that were deactivated.

How we deactivate Pins

We deactivate policy-violating Pins through automated tools, manual review and a hybrid approach that combines elements of both.

Automated deactivations. Our automated tools use a combination of signals to identify and take action against potentially violating content. For example, our machine learning models assign scores to content added to our platform. Our automated tools can then use those scores to perform appropriate enforcement actions.

Manual deactivations. We manually deactivate Pins through our human review process. Pins deactivated through this process may include those identified internally and those reported to us by third parties. It also includes the Pins that are reviewed and deactivated by one of our team members after a user report.

Hybrid deactivations. Hybrid deactivations include those where a team member determines that a Pin violates policy, and automated systems help expand that decision to enforce against machine-identified matching Pins. Depending on the volume of matching Pins, a hybrid deactivation may result in a number of Pins deactivated or none at all.

The mechanisms used to address different potential policy violations may vary based on the state of available technology, the volume of violative content and other factors such as the complexity of evaluation. We continue to iterate and evolve our tools and expect ongoing improvements going forward.

Reach of Pins deactivated for violating policy

Reach is one of our key indicators of user experience. To calculate this metric, we start by looking at each policy-violating Pin deactivated in a reporting period. Then we count the number of unique users that saw each of those Pins during the reporting period for at least 1 second before it was deactivated.

Our data show that very few people see a policy-violating Pin before it is deactivated. For example, 98% of Pins that we deactivated for violence and threats in Q1 2025 were never seen by users in this reporting period—even with hundreds of millions of people visiting Pinterest per month.

Actioned user reports

Users can report Pins they think violate our policies by clicking on the three small dots on any Pin and hitting “Report Pin” on both our website and our mobile apps. Users and non-users alike can also always contact us through the Help Center to report content and to ask any questions they may have. Once we confirm that a Pin violates our Community Guidelines and deactivate it, we consider the report an actioned user report.

Boards deactivated

When users find Pins they like or want to come back to, they can save them to boards that they’ve created. Over time, our users have created billions of boards.

When a board is deactivated for violating policy, all the Pins on that board are also deactivated. Similarly, when we deactivate an entire account, that user’s boards are also deactivated. To avoid double-counting deactivations, our count of boards deactivated does not include those from user accounts that were deactivated.

Accounts deactivated

Think of “accounts” on Pinterest as “profiles” or individual users. If someone saves Pins and creates boards, that content becomes associated with their account – be it an individual user account or an account for a business, advertiser, merchant or creator. Accounts, boards and Pins can be private, shared with a limited number of other accounts, or visible to the public.

Any account, regardless of privacy settings, may be deactivated for violating our policies. When an account is deactivated, all of its Pins and boards are also deactivated. That means that if you search for them or click on an old link to their profile, that profile won’t show up anymore. Their Pins won’t appear anywhere on Pinterest. And the deactivated user won’t be able to access their own Pins or boards, either.

Appeals and reinstatements

If people believe their content has been deactivated by mistake, they can appeal the decision. We review appeal requests and grant the appeal if we determine we made a mistake, or in some cases to give people another chance to abide by our Community Guidelines.

Appeals will have one of the following results in the data tables below:

• Decision upheld: We determined our original decision was accurate and made no enforcement changes.
• Decision reversed: We determined our original decision was too strict and reversed the original action on the content.

Pinterest isn’t a place for adult or sexually exploitative content, including pornography and most nudity. We take action against content that violates our adult sexual content & nudity policy, previously known as our adult content policy, including nudity, sexualized content, adult sexual services, and graphic depictions of sexual activity.

Recent trends

In Q1 there was an increase in deactivations, particularly in deactivated accounts. This was due in part to Pinterest receiving an increase in user reports during the reporting period, which resulted in an increase in account appeals in Q1. In addition to this, we saw a gradual increase in Pins deactivated for adult content during the reporting period compared to H2 2024 while distinct image deactivations remained consistent. Of the Pins we deactivated in Q1, 97% were seen by fewer than 10 users in the reporting period.

Content enforcement

Deactivations for adult sexual content & nudity

Actioned user reports that resulted in a Pin deactivated for violating adult sexual content & nudity

How we deactivate Pins for adult sexual content & nudity

Reach of Pins deactivated for adult sexual content & nudity

Appeals of content deactivated for adult sexual content & nudity

Pinterest does not tolerate child sexual exploitation (CSE) of any kind. That means we enforce a strict, zero-tolerance policy for any content—including imagery, video, or text— or accounts that might exploit or endanger minors. Detecting and removing this type of content is of the utmost importance, and we will continue to invest heavily in this area.

Pinterest’s child safety policy prohibits not just illegal child sexual abuse material (CSAM), but goes a step further to prohibit any content that contributes to the sexualization of minors, including in imagery, text, and video. For example, we will deactivate accounts of users who save otherwise non-violating content into collections or in other contexts that suggest the intent is sexualization of minors. Also, we do not tolerate content that suggests the sexualization of minors in the form of cartoons or anime.

We proactively identify potential CSE images and videos by leveraging our own internal tools and shared industry resources such as PhotoDNA, which uses a shared industry hash database of known CSAM, and CSAI Match to identify video content. We also work closely with the National Center for Missing and Exploited Children (NCMEC) to combat this type of activity, and report content violations ​​as required under the law. From July to December 2024, our team of specialists was responsible for 171,999¹ CyberTipline reports to NCMEC.

A note on what we’re reporting and why

We count all deactivations for CSE, no matter what other actions may have already been taken against the Pin, board or user. For example, if a Pin has been automatically deactivated—meaning no one on the platform can see it—for violating our Spam policy but we later learn that it contains material that violates our CSE policy, the Pin is counted in both our Spam and CSE deactivation numbers. Even though that Pin had not been visible or accessible on Pinterest, we still need to take appropriate action, like making a report to NCMEC if we determine that the image is illegal CSAM. We’ve included those deactivations in our reporting on CSE to provide more accurate insight into these violations, even though it can sometimes result in counting one Pin under two different policy categories. It’s also important to note that higher rates of account reinstatement can be found in this area because our policy is to first err on the side of deactivation when child safety may be at issue, and to address appeals as appropriate.

_{1. As part of our proactive efforts and due to an internal error which has since been resolved, we expanded account and content enforcement during this cycle, which led to an increase in NCMEC reports. Additionally this number reflects CyberTipline reports submitted to NCMEC after excluding duplicates}

Content enforcement

Deactivations for child safety

_{2. Deactivations under the Child Safety policy increased during the H1 2025 reporting period due in part to an internal error that led to some over enforcement that has been resolved.}

Content determined to be CSAM and reported to NCMEC

_{3. The increase in Pins reported to NCMEC is due in part to an internal error that resulted in expanded content enforcement during this cycle, as detailed in the footnote to the CyberTipline data above. Additionally this number reflects CyberTipline reports submitted to NCMEC after excluding duplicates.}

Actioned user reports that resulted in a Pin deactivated for violating child safety

How we deactivate Pins for child safety

Reach of Pins deactivated for child safety⁴

_{4. By sharing reach and actioned user reports for CSE content we are not in any way implying that harm to children is somehow lessened if fewer people see it. The content is always unacceptable. We share these numbers solely for transparency in our efforts to remove CSE from our platform.}

Appeals of content deactivated for child safety

Our civic misinformation policy is one of several policies in our Community Guidelines that prohibit misinformation, disinformation, mal-information and the individuals or groups spreading or creating such content on Pinterest. Among other things, this policy prohibits false or misleading content that impedes an election’s integrity or an individual's or group's civic participation, including registering to vote, voting and being counted in a census. Moreover, since 2018 we've prohibited political campaign ads.

Recent trends

Fighting misinformation is complex and always evolving. Content enforcement numbers in this policy area are particularly susceptible to fluctuations quarter-to-quarter depending on real-world events, such as regional elections. We deactivated more Pins during this reporting period than the previous reporting period due to a greater number of matches identified and actioned by our hybrid tools. Of the Pins we deactivated in Q2, 98% were seen by fewer than 10 users in this reporting period.

Content enforcement

Deactivations for civic misinformation

Actioned user reports that resulted in a Pin deactivated for violating civic misinformation

How we deactivate Pins for civic misinformation

Reach of Pins deactivated for civic misinformation

Appeals of content deactivated for civic misinformation

Our climate misinformation policy is one of several policies in our Community Guidelines that prohibit misinformation, disinformation, mal-information and the individuals or groups spreading or creating such content on Pinterest. This policy prohibits content that denies the existence or impacts of climate change as well as false or misleading content about natural disasters and extreme weather events.

Recent trends

We deactivated fewer Pins for violating our climate misinformation policy during this reporting period compared to the previous reporting period. This was due in part to fewer matches identified and actioned by our hybrid tools. It's important to note that even a slight increase in distinct image deactivations can significantly impact the number of Pin deactivations depending on how many matching Pins are identified by our hybrid tools. Of the Pins we deactivated in Q1, 85% were seen by 0 users in this reporting period.

Content enforcement

Deactivations for climate misinformation

Actioned user reports that resulted in a Pin deactivated for violating climate misinformation

How we deactivate Pins for climate misinformation

Reach of Pins deactivated for climate misinformation

Appeals of content deactivated for climate misinformation

Our conspiracy theories policy is one of several policies in our Community Guidelines that prohibit misinformation, disinformation, mal-information and the individuals or groups spreading or creating such content on Pinterest. Conspiracy theories include content that turns or encourages turning individuals, groups of people, places or organizations into targets of harassment or physical violence, such as hate-based conspiracy theories and misinformation about mass atrocities.

Recent trends

In Q1 there was a decrease in deactivations, particularly in Pins. The decrease in Pin deactivations in Q1 and Q2 was due to a decrease in images identified and actioned by our hybrid tools. Of the Pins we deactivated in Q2, 92% were seen by fewer than 10 users in this reporting period.

Content enforcement

Deactivations for conspiracy theories

Actioned user reports that resulted in a Pin deactivated for violating conspiracy theories

How we deactivate Pins for conspiracy theories

Reach of Pins deactivated for conspiracy theories

Appeals of content deactivated for conspiracy theories

Pinterest isn’t a place to attack or antagonize individuals or groups of people. There are good reasons to express criticism, but we may limit the distribution of or remove insulting content to keep Pinterest a positive, inspiring place. This includes content that is synthetically generated or manipulated to degrade or shame, shaming people for their bodies or assumed sexual or romantic history, sexual remarks about people’s bodies, solicitations or offers of sexual acts, and mocking someone for experiencing sadness, grief, loss or outrage.

Recent trends

We deactivated more distinct images in Q1 and Q2 2025 compared to the previous reporting period. An increase in images identified and actioned by our hybrid tools resulted in an increase in Pin deactivations and Pin appeals. Of the Pins deactivated in Q1, 98% were seen by fewer than 10 users in this reporting period.

Content enforcement

Deactivations for harassment and criticism

Actioned user reports that resulted in a Pin deactivated for violating harassment and criticism

How we deactivate Pins for harassment and criticism

Reach of Pins deactivated for harassment and criticism

Appeals of content deactivated for harassment and criticism

We prohibit hateful content and the people and groups that promote hateful activities on Pinterest. Hateful activities include slurs and negative stereotypes, caricatures and generalizations, as well as support for hate groups and people promoting hateful activities.

We believe all people deserve a safe space to cultivate their interests and seek inspiration—regardless of their actual or perceived race, color, caste, ethnicity, immigration status, national origin, religion or faith, sex or gender identity, sexual orientation, disability or medical condition. Our hateful activities policy also applies to people grouped together based on lower socio-economic status, age, weight or size, pregnancy or veteran status.

Recent trends

In Q1 we deactivated more Pins compared to Q4 2024, which resulted in an increase in Pin appeals during the reporting period. This was due in part to a greater number of matches identified and actioned by our hybrid tools. Of the Pins deactivated in Q1, 98% were seen by fewer than 10 users.

Content enforcement

Deactivations for hateful activities

Actioned user reports that resulted in a Pin deactivated for violating hateful activities

How we deactivate Pins for hateful activities

Reach of Pins deactivated for hateful activities

Appeals of content deactivated for hateful activities

Our health misinformation policy, previously known as our medical misinformation policy, is one of several policies in our Community Guidelines that prohibit misinformation, disinformation, mal-information and the individuals or groups spreading or creating such content on Pinterest. This policy prohibits medically unsupported health claims that pose a risk to a user’s health or wider public health and safety, including the promotion of false cures, anti-vaccination advice, or misinformation about public health or safety emergencies.

Recent trends

We deactivated fewer Pins for violating our health misinformation policy during this reporting period compared to the previous reporting period. During the previous reporting period, we expanded automated tools to identify and action Pins for this policy, which led to an increase in Pin deactivations. The decrease observed during this reporting period is due in part to a return to normal operating levels. We also deactivated fewer Pins in Q2 2025 compared to Q1 2025. This is due to fewer matches identified and actioned by our hybrid tools and fewer Pins identified by automated tools for our health misinformation policy. In Q1, over 99% of violating content was seen by fewer than 10 users in the reporting period.

Content enforcement

Deactivations for health misinformation

Actioned user reports that resulted in a Pin deactivated for violating health misinformation

How we deactivate Pins for health misinformation

Reach of Pins deactivated for health misinformation

Appeals of content deactivated for health misinformation

We continue to improve our reporting to provide greater insight into our efforts. We have updated this report to include our impersonation policy. As always, we remain committed to providing transparency into how we keep Pinterest safer and positive, and we’ll continue to iterate on this report going forward.

We don’t allow accounts that impersonate or misrepresent their affiliation with any person or organization. We’ll deactivate accounts that use the name, images, or other identifying information about a person or organization in a misleading or deceiving manner. While violations of this policy are typically seen at the account level, we may also deactivate Pins and boards with synthetically generated or manipulated content that impersonates a person or organization.

Recent trends

At this time, 100% of deactivations for our impersonation policy are reviewed manually and Pins deactivated for impersonation tend to have a higher reach. This is because deactivations for impersonation are initiated after receiving a report directly from the individual being impersonated, or from someone reporting on their behalf. This often suggests the content has been active long enough to be discovered and reported by those directly affected or their representatives.

Content enforcement

Deactivations for impersonation

Actioned user reports that resulted in a Pin deactivated for violating impersonation

How we deactivate Pins for impersonation

Reach of Pins deactivated for impersonation

Appeals of content deactivated for hateful activities

During the first half of 2025, from January through June 2025, there were no appeals for impersonation deactivations.

Offering, manufacturing, or promoting substances, products, activities, or exploitative practices that risk harm to humans or animals are prohibited under this policy, previously known as our dangerous goods and activities policies. This policy category also covers dangerous activities, harmful or deceptive products and practices, animal exploitation, and exploitative financial or labor practices. Some examples include displaying or encouraging illicit drug use, promotion of counterfeit documents or currency, human trafficking and content that facilitates the sale of wild animals or protected and endangered wildlife.

Recent trends

In Q1 and Q2 2025 there was an increase in distinct image and Pin deactivations. This is due in part to targeted enforcement efforts and a greater number of matches identified and actioned by our hybrid tools. Of the Pins deactivated in Q1, more than 99% were seen by fewer than 10 users in the reporting period.

Content enforcement

Deactivations for prohibited and regulated goods, services and activities

Actioned user reports that resulted in a Pin deactivated for violating prohibited and regulated goods, services and activities

How we deactivate Pins for prohibited and regulated goods, services and activities

Reach of Pins deactivated for prohibited and regulated goods, services and activities

Appeals of content deactivated for prohibited and regulated goods, services and activities

Combating self-harm is a priority for us as we strive to ensure Pinterest plays a positive role in people’s lives and we continue our investments to improve content moderation for self-harm content. Content that displays, rationalizes or encourages suicide, self-injury, eating disorders or substance abuse isn’t welcome on our platform. This includes self-harm instructions, sensitive imagery and suicidal thinking and quotes.

We work with a variety of organizations to help us tackle self-harm content and make Pinterest a safer place for everyone. These partnerships help us leverage expert research and development within the field of mental health so that more people in need can find support, no matter what app or website they use.

Recent trends

In Q1 and Q2 2025 there was an increase in distinct image deactivations which resulted in an increase in Pin deactivations. This was due to both targeted enforcement efforts and a greater number of matches identified and actioned by our hybrid tools. There was also an increase in actioned user reports during this reporting period. Of the Pins deactivated in Q1, more than 99% were seen by fewer than 10 users in the reporting period.

Content enforcement

Deactivations for self-injury and harmful behavior

Actioned user reports that resulted in a Pin deactivated for violating self-injury and harmful behavior

How we deactivate Pins for self-injury and harmful behavior

Reach of Pins deactivated for self-injury and harmful behavior

Appeals of content deactivated for self-injury and harmful behavior

We want the inspiration and ideas on Pinterest to be high-quality and useful, so we deactivate spam when we find it. The goal of spammers is to make money, and the best way to do this is to spam at scale. It’s a numbers game: one million spam emails are much more effective than one spam email. The same kinds of spamming efforts can happen on any content distribution platform, including Pinterest. Platforms’ interactions with spammers are generally both adversarial and iterative, with users who intentionally try to evade the system and continually update their techniques.

At Pinterest, we use the latest in machine learning technology to build automated models that swiftly detect and act against spam of all kinds. We iterate on these models at regular intervals by adding new data and exploring new technical breakthroughs to either maintain or improve their performance over time to effectively address spam. Given the adversarial, iterative nature of fighting spam, content enforcement numbers may vary greatly quarter-to-quarter.

Recent trends

In Q1 2025 there was a decrease in deactivations, particularly in Pins, compared to Q4 2024. During Q4 2024, we broadened our use of automated tools to deactivate content for our spam policy, which led to the increase in Pin deactivations. The decreases observed during the Q1 and Q2 2025 reporting period reflect a return to typical operating levels. We also expanded our use of automated tools for our spam policy during Q2 2025, leading to the increase in account deactivations during this time period.

Content enforcement

Deactivations for spam

How we deactivate Pins for spam

Reach of Pins deactivated for spam

Appeals of content deactivated for spam

We prohibit graphic violence and threatening language on Pinterest under this policy, previously known as Graphic violence and threats. This includes most content that shows the use of violence, threats and language that glorifies violence.

Recent trends

During the reporting period there was a decrease in overall deactivations, particularly in Pins. The decrease in Pin deactivations in Q2 was due in part to fewer distinct images deactivated and fewer matches identified and actioned by our hybrid tools. During the second half of 2024 reporting period, there were increased Pin deactivations in comparison to previous reporting periods due to targeted enforcement efforts. The decreases observed during this reporting period reflect a return to normal operating levels. Of the Pins deactivated in Q1, 98% were seen by 0 users in the reporting period.

Content enforcement

Deactivations for violence and threats

Actioned user reports that resulted in a Pin deactivated for violating violence and threats

How we deactivate Pins for violence and threats

Reach of Pins deactivated for violence and threats

Appeals of content deactivated for violence and threats

Pinterest isn’t a place for violent content, groups or individuals. We take appropriate action on content and accounts that encourage, belong to, impersonate, praise, promote, or provide aid to dangerous actors or groups and their activities. This includes extremists, terrorist organizations, and gangs and other criminal organizations. We work with industry, government and security experts to help us identify these groups. For example, since 2019 Pinterest has been a member of the Global Internet Forum to Counter Terrorism (GIFCT), a non-governmental organization designed to prevent terrorists and violent extremists from exploiting digital platforms.

Recent trends

In Q2 2025 we deactivated more Pins for violating our violent actors policy compared to Q1 2025. The increase in Q2 is due in part to a greater number of matches identified and actioned by our hybrid tools. We also deactivated more accounts for this policy in Q2 than Q1 as a result of targeted enforcement efforts. Of the Pins deactivated in Q2, 97% were seen by fewer than 10 users in the reporting period.

Content enforcement

Deactivations for violent actors

Actioned user reports that resulted in a Pin deactivated for violating violent actors

How we deactivate Pins for violent actors

Reach of Pins deactivated for violent actors

Appeals of content deactivated for violent actors

Pinterest respects the intellectual property rights of others and we expect people on Pinterest to do the same. It’s our policy to disable content in response to complete and valid claims of infringement and, in appropriate circumstances, to deactivate the accounts of people who repeatedly infringe or are repeatedly charged with infringing copyrights or other intellectual property rights. Our policies with respect to copyright and trademark issues are set out in our Copyright Policy and Trademark Policy, respectively.

Intellectual property notices

Pinterest provides multiple mechanisms for IP rights holders to submit notices alleging intellectual property infringement. The first can be found on Pinterest right next to the content at issue. Rights holders or their authorized representatives can report Pins they believe infringe their intellectual property rights by clicking on the three small dots on any Pin and selecting “Report Pin,” where they will find a link to report for IP infringement. In addition to this reporting tool, we also provide standalone reporting channels, such as our publicly-available reporting forms, dedicated email addresses, as well as our physical address, for submitting intellectual property notices. Rights holders and other users can find all of these on our Policy site.

Rights holders have the option to identify one piece of content in each report, or many. We assess each piece of content identified in a submission. If we determine a report is complete and valid, we will promptly process the report and action the content as appropriate. If we need more information about the reporting party or about any content identified, we engage with the person or entity that submitted that notice to give them the opportunity to provide that information. If at any point they are able to submit a complete and valid notice alleging intellectual property infringement, Pinterest will process the notice and deactivate the content identified.

We may consider a notice to be invalid and decline to deactivate content identified when appropriate, such as when the notice:

• Does not include all legally required information
• Does not make a plausible intellectual property claim, as when a use is non-infringing
• Is not actionable, including when the content has already been deactivated
• Is spam

Given the complex nature of intellectual property cases, we include a number of metrics in our reports to provide greater insight into the steps that we take to assess intellectual property submissions and engage with the people or entities who submit them.

Appeals

When a user’s content is deactivated as the result of an intellectual property notice, we send them a notification that includes information on how to appeal our actions if they wish to do so. We evaluate appeals, which may be in the form of a counter-notice under the US Digital Millennium Copyright Act (DMCA), and remedy the situation if we determine that there was an actionable appeal. As we do with intellectual property notices, we engage with the person or entity who submitted the appeal to get more information if necessary. If at any point they are able to submit a complete and valid appeal, Pinterest will take appropriate action to remedy the situation.

Pinterest has always been a place for content creators, brands and publishers worldwide to feature their content and build value. Many creators upload their own content or encourage users to do so using buttons on their websites designed to facilitate saving to Pinterest, and welcome the exposure and user traffic generated when users save images. We work hard to give creators control over their content, including by designating which websites should be linked to and receive traffic from saved images, using features like our “No Pin” code if they wish to restrict saving from their websites onto Pinterest, or claiming content on Pinterest through our Content Claiming Portal.

In cases where rights holders identify content on Pinterest that they believe infringes their copyright, we offer several mechanisms for requesting content removal. Copyright owners and those authorized to act on their behalf can report alleged copyright infringements through our copyright reporting mechanisms including our reporting option on Pinterest, our reporting form, or via email to copyright@pinterest.com. Once we’ve assessed a copyright report, we take appropriate action, which may include removing the reported content from Pinterest. In some cases, reports do not contain sufficient information to allow Pinterest to assess the claim being made. In that situation, we will correspond with the notifying party to seek the missing information.

Our Content Claiming Portal enables rights holders to claim their content and decide if and how it appears on Pinterest. When we take action based on a copyright notice or information gathered in the Content Claiming Portal, we notify affected users and provide information on how to appeal our actions if they wish to do so.

Copyright and other forms of intellectual property present unique content moderation challenges. While content moderators can often identify content that violates our other policies, like those prohibiting adult content or threats, simply by looking at the content, this is not the case for copyright. Identifying copyright infringement generally requires additional knowledge about the content’s origin, legal status, ownership, licensing or other information that is not readily apparent—such as whether the owner authorized use by another party through agreements that Pinterest is not privy to. Because of this, rights holders alone are in a position to know whether a particular use is or is not authorized. The notification process is a means for rights holders to provide this necessary information to Pinterest. Copyright is also unique because the proper response to infringement is not always to deactivate the content. Some rights holders may choose to deactivate content, while others prefer to keep their content on Pinterest but correct its attribution or add a link to their website.

For these reasons, both our review process and the data reported here are not always directly comparable to our other sections on Community Guidelines enforcement. That’s why, for example, we include metrics such as the number of notices we processed based on the initial submission and the number of times we sought more information, and omitted our metric showing the reach of deactivated Pins. We’re committed to providing greater transparency into how we enforce intellectual property protections on Pinterest, and we'll continue to iterate on this report as appropriate going forward.

Submissions for copyright

Deactivations for copyright

How we deactivate Pins for copyright

Appeals of content deactivated for copyright

Submissions for content claiming

Deactivations for content claiming

Appeals of content deactivated for content claiming

Pinterest respects the trademark rights of others. Trademark owners or their authorized representatives can contact us through our trademark reporting mechanisms, such as our in-product reporting option, the trademark complaint form or by emailing us at trademark@pinterest.com, if they have concerns that content on Pinterest infringes their trademark rights. We review submissions we receive and take appropriate action, including removal of the content at issue from Pinterest.

As with copyright, both our review process and the data reported here are not always directly comparable to our other Community Guidelines enforcement. That’s why, for example, we’ve added metrics such as the number of notices we processed based on the initial submission and the number of times we sought more information, and omitted our metric showing the reach of deactivated Pins.

Submissions for trademark

Deactivations for trademark

How we deactivate Pins for trademark

Appeals of content deactivated for trademark⁵

_{5. Previously, trademark appeals were erroneously categorized as Pin or account data in our Global Transparency Reports. These totals actually encompass all content types.}

This section provides insight into the volume of information and deactivation requests received from law enforcement and government entities during the reporting period. For more information on how we respond to requests for account information, refer to our Law enforcement guidelines.

Pinterest receives requests from law enforcement and government entities for Pinterest account information. We diligently review each request, and only produce data for those that meet the requirements of the law and our policies. Our policy is to notify users of government requests for their information prior to disclosing any account information, except in specific circumstances, such as where we are prohibited by law or in emergency situations.

In our Global Transparency Report covering the second half of 2024, we incorrectly reported 90 accounts identified for government information requests received from the United States and 26 for international requests due to a technical issue that has since been resolved. The correct numbers were 162 for the United States and 39 for international.

United States

_{6. Law enforcement requests such as wiretap orders, pen registers, trap and trace, and emergency disclosure requests.}

_{7. The account owner was notified before production. This does not include situations where account owners were notified at a later date following the disclosure of their account information once the legal prohibition period had lapsed.}

International

_{7. The account owner was notified before production. This does not include situations where account owners were notified at a later date following the disclosure of their account information once the legal prohibition period had lapsed.}

_{8. Law enforcement requests such as emergency disclosure requests and requests issued pursuant to local law.}

National security requests⁹

_{9. Any national security letters and orders issued under the US Foreign Intelligence Surveillance Act for user information.}

We receive requests from government entities to deactivate content on Pinterest that may be illegal in their country and/or a violation of our Community Guidelines. We review the requests to determine if the content identified violates our Community Guidelines or local law. Our teams take action on violations, ranging from deactivating the content globally to blocking access to the content within the relevant country if it appears to violate local law but does not violate our policies.

Pinterest received a total of 16,969 content removal requests from government entities from January through June 2025, all of them from outside the U.S. We deactivated the content in 8,601 of those requests for violating our Community Guidelines and restricted content on an additional 3,836 requests. Content for 3,418 requests was inactive by the time it was reviewed in response to the government removal request. This can happen when, for instance, the content was deactivated in response to a user report prior to Pinterest receiving the government removal request.

^{10. Content violated our Community Guidelines and was removed from the platform.}

^{11. Content was reported by a government entity but did not violate our Community Guidelines and was blocked from appearing only in the relevant country or countries based on local law.}

^{12. Content was no longer available on the platform by the time it was reviewed in response to the government removal request.}

Creating a positive space online doesn't happen by accident: It happens through proactive policies and product decisions. Our policies are informed by inputs and advice from outside experts, civil society and government. We also invest heavily in measures like machine learning technology to maintain a safe and positive space for people on the internet. We’re proud of what we’re doing to keep Pinterest safe and to move the broader industry forward.

Let’s create a safer, more inspired internet, together.