Storm Tussey

High expectations, high performance. Top organizers are navigating complex operations, massive audiences, and growing exhibitor demand—and they’re using data to do it. From booth space optimization to tracking NPS and show-up rates, large shows are blending scale with precision. Find out how they’re managing complexity—and unlocking performance. https://lnkd.in/gcNfG8vu Get the 2025 CEIR Playbook for Large B2B Exhibitions.

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Culver's launches its first loyalty program as most fast food and casual dining depend more and more on loyalty programs to drive sales in a slowing business environment.

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October 7, 2025 NEWS: Frictionless Payments Are a Fraud Factory, Banks Can’t Afford the Tab >>>>> https://conta.cc/3KWBKik <<<<< Executive Summary Consumers love the ease of frictionless payments — but the same convenience makes fraud and impulsive claims more likely. Banks face growing pressure as traditional fraud protections are tested by blurred consumer responsibility. Financial institutions must rethink liability and strengthen safeguards to balance convenience with sustainable risk management. Consumers generally view friction as a bad thing. Nobody wants to go through extra steps or jump through unnecessary hoops just to activate a device, log into an account, or make a purchase — today’s consumers desire a user-friendly interface that allows them to accomplish their goals quickly and easily. But it’s important to remember that friction serves a purpose: you may not enjoy entering your credit card verification code whenever you want to make a purchase, but it exists to help keep your payment data secure. >>>>> https://conta.cc/3KWBKik <<<<<

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The Valpak audience spends 28% more on financial services (Source: link below). Reaching them is simple—our targeting puts your message in the hands of consumers who are ready to act, helping you outperform the competition. Learn more: https://ow.ly/XbeQ50WC51P #NationalFinancialAwarenessDay #DirectMailMarketing #Valpak

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Most marketing materials don’t fail because they’re poorly designed. They fail because no one stopped to consider how, when, and why they should be used. If your brochures, decks, or PDFs are gathering proverbial dust, it’s worth asking why. In this month’s blog, we break down how the right marketing materials can build trust, establish relevance, and guide prospects through clear next steps, without creating materials for marketing’s sake. https://lnkd.in/gVVa-Rxc

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