Marketing: “Perception is everything” (Actually a concept from Machiavelli‘s The Prince).
Basically our purchasing decisions are not solely based on price or value for money (I mean… Apple… ’nuff said!)
The packaging tells us a little about the personality of the vendor. Here’s some above average packaging for various food and drink items.
Product Packaging With Personality – DesignTAXI.com.
Quieter Elephant 