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Archive for June 25th, 2008

So I’ve been pleased to discover that the electrical work needed at Chez Rethoryke was much simpler [and thereby much less expensive] than originally anticipated. Cheaper + up to code = happy homeowner.

But of course, value isn’t always determined that way. There’s plenty of research to demonstrate that people will value something that cost them dearly more than something that was easily gotten, no matter the overall quality of what they receive [Where would “EST”, The Forum, or Scientology be, otherwise? And for that matter, do those really differ from long-term Freudian psychoanalysis in that respect?]. There’s evidence that the sugar pill that costs $2.50 is somehow more “effective” than the identical pill priced at 10 cents.

[sigh] Perceived value trumping actual utility, social obligations formed from trivial gifts, needing to do increasingly stupid things in front of others to increase ones social status [see “The Dew Tour”]…. it’s amazing society works at all….

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