Picadeli

LET’S TURN TO OUR GLOBAL EXPERTS! Henry Coutinho-Mason points out a contradiction we all recognize: We want convenience more than ever—yet we crave slower, more meaningful food experiences. So what happens when both coexist at the same time? Want to read more? 👇👇 https://lnkd.in/eUgc7Uvv #insights #picadeli #vegocracyreport

We're is not just growing, we’re taking ground! Q1 2026 marks another step-change for Picadeli. Net sales are up 6.5% to SEK 478.6 million, mainly driven by strong execution in Germany and across the Nordics. But the real magic lies in the "how": We’ve expanded our physical footprint by ~5% in new locations, while simultaneously seeing strong Like-for-Like growth in our existing bars. This dual engine proves that our concept isn't just expanding—it's deepening its roots in every market. The big picture? Consumer behavior is shifting rapidly towards fresh, healthy, and convenient food. We’re not just following that trend; we’re the ones building the infrastructure for it. Faster, smarter, and closer to the customer than ever before. A massive thank you to our team, partners, and every salad-lover pushing this green revolution forward every single day 💚

We were just awarded the SACC-USA (Swedish-American Chambers of Commerce) Business Award—for fast-growing Swedish companies driving innovation and growth in the US market and our CEO David von Laskowski, Patrik Hellstrand, CEO Picadeli US and Mats Lederhausen, Co-Founder Picadeli US, was there to receive it. They called us "a true leader in healthy fast food.” We'll take it. 🌿 And as the jury put it: "Picadeli stands out not only for its impressive pace of expansion in the US, but also for its pioneering role in 'saladifying’ the American food landscape. By combining advanced AI technology with a strong commitment to affordable meal solutions, the company has successfully navigated the challenges that have defined the business environment of 2025—including labor shortages, rising operational costs, and economic uncertainty—through a truly scalable model with minimal waste. Picadeli makes a significant contribution to public health by making fresh, plant-based meals accessible in a market often dominated by ultra-processed alternatives. Picadeli is a strong ambassador for Swedish SME excellence and a true leader in healthy fast food." The award was presented at the SACC-USA Executive Forum on May 1st at House of Sweden in Washington, D.C. As the jury noted, our journey has only just begun. And 'saladifying’—we’re soo keeping that one!

Did you know... That our self-closing hoods ensure both food quality and energy efficiency. If there’s no activity at the bar, they gently close after just 3 minutes, helping maintain optimal conditions while reducing energy consumption (and yes, a little bonus for the lazy ones 😉). Transparency across all components gives a clearer, more appealing view of the food, so no need to do the full lap—just sneak a peek from where you stand. Smarter features and better experiences🌱

Some people say salad can't be a serious business. We beg to differ. 2025 was a milestone year—and the numbers prove it. Sales grew 11% to just over 2 billion SEK, making it another all-time high year! That's not luck. That's a model that works. Some highlights: 🌱 Finland: Surpassed 300 active salad bars, one of the country's largest fast food chains by number of locations 🌱 France: Signed a 3-year deal with TotalEnergies, bringing Picadeli to millions of highway travelers 🌱 Sweden: Expanding into workplaces, now serving employees at AstraZeneca, Volvo & IKEA 🌱 USA: Now present in 27 states, and counting... 🌱 Global: Over 2,200 Picadeli salad bars in 10 countries And behind every fresh, craveable bowl? Smarter technology. Our data-driven platform helps stores run leaner, serve better and grow faster, without adding complexity. Healthy food. Smart operations. Real scale. The crunch continues, together with all our fantastic partners and salad loving consumers out there 💚 Read more here: https://lnkd.in/dBNCSMF6

Behind the scenes! From tracking global trends to sourcing the best local and seasonal produce, everything we do is always built around the most important of all; taste! 🥗 Listen in to our foodies, sharing how out tasty products makes it to the bar!

The wait is FINALLY over! 🌶️✨ You asked, we listened. We’re officially dropping a LIMITED EDITION dressing version of our all-time bestseller: The Creamy Chili Pasta! Why Limited Edition, you ask? Because some things are too good to last forever. It’s all about that "get it before it’s gone" energy, creating that exclusive spark that turns a fan-favorite into a must-have item for your kitchen. We’re keeping things playful, fresh.... and a little bit exclusive. A chance to spice up life before the window closes! 🏃♂️💨

Say hej to Jonas Landström! CTO. Salad and tech lover. Jonas came to Picadeli 10 years ago with a Silicon Valley mindset stating that “Software will be the most important factor that determines competitiveness in every sector”. And we’re all in on that! Today our business runs on custom made software, from the worlds first connected Salad bar that keeps track of everything the user needs with AI assisted ordering and computer vision–based fill-level detection, to internally developed tools that make it possible to scale to thousands of stores with a small team. Building an in-house team and proprietary data enables Picadeli to use AI to optimize the business for our customers and ourselves in a way that traditional players cannot. You may just as well meet Jonas in a store discussing details about store operations with a salad bartender (we don’t know how many times he has said that the truth is not found in the office, but it sure is a lot), as you can find him discussing technical details with the engineers. Knowing what to build to create as much value as possible for the customers and business has never been more important so that is where you’ll find Jonas spending most of his time. P.S. Walking through our HQ there’s a good chance that every second person works in tech. Jonas might have something to do with that ✨ #behindthebowls #picadeli

Healthy intentions don’t fail. Access does. People don’t wake up wanting to replace meals with bars and shakes. But in a shortcut economy, the easiest option wins. 📊 77% want supermarkets to offer more fresh, quick options. 📊 79% would eat more fruit and vegetables at work or school if it was easily available. The takeaway? The fastest way to change what people eat is to change what’s easy. Read more here 👉 https://lnkd.in/eUgc7Uvv #vegocracyreport #picadeli

Paris, you brought the magic ✨🇫🇷 Last week, we welcomed journalists, partners, and creators for an exclusive taste of what’s next in healthy eating. We kicked things off with press and media, where David Bicheron, CEO Picadeli France, shared our mission to democratize healthy food and our CTO Jonas Landström took the stage to unveil new features—giving a first glimpse into what’s ahead. The presentations sparked curiosity, thoughtful questions and engaging discussions that continued well beyond the sessions (and of course over a bowl of salad!) Next up, we met with our customers—the people at the heart of everything we do—to share, listen, and connect around the future of food. We wrapped up the event with an influencer dinner filled with creativity, great conversations, inspiring people, and of course, delicious food. 💚 Merci Paris and everyone who joined us. À bientôt! Le Monde cécile Prudhomme Zepros Resto CLAIRE COSSON Au cœur du CHR Alice Mariette Lydie Anastassion Grand Seigneur TechniArt Inc. Smart Integrations Mag FRANCE SNACKING OFFICIEL Le Mag de l'alimentation rapide et fast casual Jonathan Douay LSA Commerce & Consommation Bleuenn Féquant Benjamin Garçon Édouard DENOUEL Franprix Carrefour ➰ Marie Legrand ➰ Morgane Plantrou Impulse Communication Paris Virginia Seagar Emma Laroche Flora DESMAZES