Best AB Testing Software

Compare the Top AB Testing Software as of January 2026

What is AB Testing Software?

A/B testing software allows businesses to compare two or more versions of a webpage, app, or marketing campaign to determine which performs better based on user behavior and key metrics. It enables marketers and product teams to run controlled experiments by splitting traffic between variants and collecting data on conversions, engagement, and other goals. The software often includes tools for test setup, audience segmentation, real-time analytics, and statistical significance calculation. Many platforms integrate with analytics and marketing tools to help optimize user experiences and drive data-driven decisions. By leveraging A/B testing software, organizations can improve conversion rates, reduce bounce rates, and enhance overall customer satisfaction. Compare and read user reviews of the best AB Testing software currently available using the table below. This list is updated regularly.

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    Kochava

    Kochava

    Kochava

    Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.
    Starting Price: FREE
  • 2
    FROGED

    FROGED

    FROGED Technologies

    FROGED transforms the way companies connect with their customers by combining Human Touch + AI in one secure omnichannel platform. We help businesses deliver smarter, faster, and more personalized interactions—always putting people at the center of technology. With full visibility, traceability, and control, FROGED empowers agents and managers with centralized data to drive efficiency, productivity, and new revenue opportunities. Our solutions include: 1. Unified Omnichannel Inbox: All conversations, all channels, one place—without losing context or personalization. 2. Mass Campaigns & Conversational Marketing: Reach more customers with segmentation and hyper-personalization, turning one-to-many messages into meaningful one-to-one conversations. 3. AI Copilot, Agentic AI & AI Workflows: From summarizing interactions and automating Tier 1 support to creating custom workflows that integrate seamlessly with your tools.
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    Starting Price: $32.5 per month
  • 3
    Vue.ai

    Vue.ai

    Mad Street Den

    Vue.ai is an end-to-end retail automation platform that is trusted by over 100+ retailers across the globe, including Diesel, Nordstrom, Tata Cliq, Mercado Libre, ThredUp, Rent the Runway, and many more. Vue.ai is redesigning the future of retail with Artificial Intelligence. Using Visual AI and ML algorithms, Vue.ai's suite of products addresses retail's biggest problems- from improving productivity to driving revenues. Our AI platform is used for: Automated catalog management Automated image moderation (for marketplaces) Automated on-model imagery AI-enabled styling and outfitting AI-enabled dynamic 1:1 personalization Personalized shopper journeys
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    Split

    Split

    Harness

    In a world where product development teams are pressured to do more with less, Split’s Feature Data Platform™ gives you the confidence to move fast without breaking things. Set up feature flags and safely deploy to production, controlling who sees which features and when. Connect every flag to contextual data, so you know if your features are making things better or worse, and act without hesitation. Effortlessly conduct feature experiments like A/B tests without slowing down. Split is a feature management platform that takes the extra step with experts to support you, online courses to help you learn as you go, and a developer-oriented culture that puts our customers at the center. Whether you’re looking to increase your releases, to decrease your MTTR, or to ignite your dev team without burning them out–Change the way the work gets done with Split. Switch on a free account today, schedule a demo to learn more, or contact us for further questions.
  • 5
    Acquigo

    Acquigo

    Xerago

    Acquigo is an Algorithmic Marketing Cloud which enables its customers to run marketing campaigns. It is a tool that has in-built end to end campaign management functionalities from planning campaigns to executing and tracking responses to it, on channels such as email, SMS, push notification and the like. About Acquigo: ACQUIGO's built-in algorithms automate the campaign management activities from defining the target audience to planning, designing, scheduling, execution, tracking and optimization. It comes pre-loaded with marketing campaigns, automated micro segments, and a relationship dashboard. Acquigo is a product offering of Xerago, an integrated marketing services entity that has been working with marketing automation platforms for about 15 years. Xerago brought marketing automation to India in 2005.
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    Trustmary

    Trustmary

    Trustmary

    Trustmary helps you to measure NPS and collect feedback, convert feedback into authentic reviews and testimonials (including video), show social proof on the website and measure how they improve your conversions. Fully automated. The primary value comes from a continuous flow of authentic and effective customer-generated content from the feedback stream and easy ways to show them on the website resulting higher conversion rates. Convert more sales with customer feedback. Trustmary offers you a unique survey system which helps you get insights from your customers, while also refining the feedback to social proof. A lot of companies have a lot of happy customers, but are unable to communicate it in a credible way. Trustmary helps companies find the hidden social proof companies have in their customer base and website users. Use the user-generated content you get with Trustmary to drive traffic more effectively to your website.
    Starting Price: $370 per month
  • 7
    Intellimize

    Intellimize

    Intellimize

    With your marketing ideas and our machine learning, you can optimize your web site for every single visitor. Simultaneously test all of your most creative marketing ideas to constantly showcase the messaging, content, and experiences that performs best. This is way beyond A/B testing and old-school, rules-based personalization. This is the new standard for high-converting landing pages across your website. This is Continuous Conversion™—and it changes… everything.
  • 8
    HulkApps

    HulkApps

    HulkApps

    Fully personalized eCommerce experiences with native apps, web design, and web development services. We live and breathe all things Shopify to deliver specified eCommerce experiences. From apps that bring customers back to your store to apps that increase your AOV, our Shopify apps are designed to make your site work better. Ongoing maintenance packages for any business size. From light to heavy customization needs for your business at a fraction of the cost. HulkApps team of eCommerce experts specializes in small customization solutions to Shopify. Our Shopify experts help Shopify businesses to create beautiful, scalable, and fully customizable mobile apps to create exceptional mobile experiences. Identify what experiences matter by relying on trusted professionals to deploy A/B testing strategies across any element on any page. Spread the word about the Pro versions of our apps, services, and packages to your friends & customers and earn a slice of the revenue.
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