Page 2 | Best Digital Analytics Tools in Africa of 2026

UXWizz

This is your own private platform, not a cloud service. Get full control over your data and stop sharing it with 3rd parties. Most privacy-friendly alternatives are simple and provide only basic stats. UXWizz provides all the tools you need to get in‑depth analytics. You can install UXWizz on a cheap VPS or even on shared hosting. Add a few more resources and you can track millions of pageviews. Get high-quality answers within 24 hours directly from the developer. Get help with installation, issues or request new features. See which parts of your page get the most attention. Know what elements to emphasize and what elements to remove. Find UX or technical issues by watching users' browsers on your site.

1 Rating

Starting Price: $99 one-time payment

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DataClarity Unlimited Analytics

DataClarity

DataClarity Unlimited Analytics is the only free modern embeddable data and analytics platform in the world that provides a self-service, powerful, secure and seamless end-to-end experience. Highlights: SIMPLIFIED DATA INTEGRATION – Easily connect, join, curate, cache and catalog diverse data through drag and drop, custom SQL builder & AI-powered data profiling. | INTERACTIVE DASHBOARDS – craft compelling reports using 80 stunning visualizations, geospatial maps and flexibility to bring your own charts. | REAL-TIME ANALYSIS – Perform advanced analysis & data exploration using drill-down, drill-through, filters, built-in statistical & predictive models, or your own Python and R code. | SEAMLESS APPLICATION INTEGRATION – Achieve smooth integration with versatile APIs, tailor-made configurations & flexible embedding features. | SECURITY & GOVERNANCE – Ensure adherence to your security guidelines, governance standards, multitenancy, row-level data protection, and Single Sign-On (SSO).

1 Rating

Starting Price: FREE

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Oribi

Oribi is your all-in-one Marketing Analytics tool. We empower businesses of all sizes to make smarter, data-driven decisions with our cutting-edge technology, powerful features, and top-notch optimization guidance. Oribi highlights what requires your attention and turns your data into action. Get actionable insights to drive results. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Oribi highlights what requires your attention and turns your data into action. Without using any code at all, Oribi’s Magic Events technology tracks everything visitors do on your website—every button click, form submission, page visit, or purchase, making you completely independent from developers.

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Amplitude

Build products that drive outcomes. Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers. Teams building digital products use Amplitude to better understand user behavior, ship improved experiences, and retain more customers. Gain a deeper understanding of how customers experience your digital products. Empower teams to ship faster, measure impact, and visualize user journeys. Personalize product experiences to drive engagement, conversion, and loyalty. Product intelligence gives teams the data and insights they need to build great product experiences—and do it at scale. Use self-serve analytics to understand what happens, why, and how to improve your product. Align on decisions and integrate with your existing workflows and tech stack to make changes, fast.

1 Rating

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Chartbeat

Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 60+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content.

1 Rating

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Emarsys

SAP

Deliver the predictable, profitable outcomes that your business demands. And the highly personalized omnichannel experiences that your customers deserve. Eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. Rapidly aligns business objectives with proven, industry-specific customer engagement strategies crowdsourced from leading brands. Delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results. Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience – not just individual channels. Enables fully personalized communication with your customers across all channels, with optimized content for email, social, mobile, web, and direct mail.

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Statcounter

Statcounter Global Stats are brought to you by Statcounter, the free, online visitor stats tool. Updates and news items are released approximately once per month. Your email address will not be shared with any third parties. Stats are based on aggregate data collected by Statcounter on a sample exceeding 10 billion pageviews per month collected from across the Statcounter network of more than 2 million websites. Stats are updated and made available every day, however are subject to quality assurance testing and revision for 45 days from publication. See why over 2,000,000 bloggers, web designers, marketing and SEO professionals and small business owners use Statcounter to grow their business. Statcounter is a web analytics service. Our tracking code is installed on more than 2 million sites globally. These sites cover various activities and geographic locations. Every month, we record billions of page views to these sites.

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AT Internet

A major global player in digital analytics and European market leader, AT Internet measures more than 20,000 sites and applications for a range of international brands and across all industries. Its brand-new Analytics Suite Delta enables companies to optimize their business decisions, engage their audiences over the long term and significantly boost their growth. A hybrid analysis platform for data, marketing and product teams, Delta is based on a powerful state-of-the-art technical infrastructure that provides groundbreaking flexibility, integrations and predictive features. Delivering unrivaled data accuracy and consistency for the entire customer journey, the solution reveals ROI-oriented insights that are precise, reliable and valuable to teams across the organization. This in turn drives higher performance and business growth through informed decision making, unifying departments and breaking data silos.

Starting Price: €335/month

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Mouseflow

Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.

Starting Price: $31 per month when paid yearly

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SessionStack

SessionStack is an AI-enhanced Digital Experience Analytics platform based on best-in-class session recording technology that allows e-commerce businesses to identify where customers are getting stuck and dropping off, and what conversion opportunities are being missed. The insights generated by the platform serve as a fast track to improving the entire user experience with data-backed conversion rate optimization. SessionStackAI and our proprietary machine-learning models are the ideal partners for all e-commerce decision makers who are laser-focused on revenue. SessionStackAI blends qualitative and quantitative user data to provide the full picture of any website or mobile app interaction. The platform’s auto-capture capabilities and retroactive data history help ensure that there are no gaps in the analysis, identifying any friction points or new conversion opportunities as you go.

Starting Price: Upon request

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Supermetrics

Supermetrics started with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics. What began as a solution to connect data has evolved into a platform that extracts and consolidates data from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This has earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. Driven by a commitment to innovation, transparency, and customer success, Supermetrics empowers marketers to use data to solve problems and create opportunities. With a collaborative culture fostering creativity, Supermetrics is dedicated to helping clients succeed in a competitive market. As marketing evolves, Supermetrics will continue to innovate, delivering powerful tools and a unified approach to marketing analytics worldwide.

Starting Price: $29 per month

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Geckoboard

Build and share real-time business dashboards without the hassle. Geckoboard integrates with over 80 tools to help you pull in your data and get a professional-looking dashboard in front of others in a matter of minutes. Create dashboards directly in your browser with a straightforward, drag-and-drop interface, and bring important numbers, metrics and KPIs out of lifeless reports. Geckoboard makes your key data more engaging for everyone, with visualizations that anyone can understand at a glance, and that update automatically to always stay up-to-date. When you're ready, share your dashboard with a link, invite your teammates, schedule email and Slack updates to go out automatically, or display it proudly in the office on a big screen or TV.

Starting Price: $35 per month

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cux.io

CUX is a Digital Experience Analytics platform that turns user behavior into digital growth. We don’t just show you what users do – we show you why they do it. CUX combines numbers with behavioral context to reveal frustration points, drop-offs, and hidden opportunities so you can act with confidence. No tagging. No waiting. Smarter decisions from day one. ✅ Auto-captures clicks, scrolls, and behaviors - no tagging needed ✅ Experience Metrics spot frustration signals like rage clicks and chaotic movement ✅ Smart filtering highlights the visits and heatmaps that matter most ✅ Conversion Waterfalls reveal where users drop off - and why ✅ Retroactive analysis lets you look back and fix what was missed Getting insights is just the start. What truly sets CUX apart is the guidance that comes with it. You’re never left to figure it out alone. With expert mentoring, tailored workshops, and ongoing support, the CUX team helps you make changes that stick.

Starting Price: €79 per month

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NetSpring

NetSpring brings the modeling flexibility and exploratory power of BI to self-service product analytics, working directly off any cloud data warehouse. Key Functionality: - Self-serve answers to any question, starting from a rich library of product analytics reports, with the ability to pivot seamlessly back and forth between any report and ad hoc visual data exploration - Combine product instrumentation with any business data in your DW for context-rich analytics - Avoid writing and maintaining complex SQL for funnel/path-type queries, but have the option of leveraging SQL for specialized analysis Key Benefits: - Full Business Context: Access any data in the DW. Deeply understand the drivers of retention, referrals, and revenue. - Privacy & Security: Your customer data never leaves the DW. Maintain a single governed source of truth. - Cost & Maintenance: Simply connect to the DW and self-serve. No data movement. Cost not tied to event volume.

Starting Price: $49/mo per seat

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Wide Angle Analytics

Input Objects GmbH

Google Analytics alternative that puts you in control. Privacy-first web analytics that helps you understand your audience and win clients. Wide Angle Analytics gives you the complete picture of your website visitors and what keeps them engaged. GDPR compliance, privacy-first approach, and unfair Adblock avoidance create a winning formula. Powerful web analytics, with business-grade features. Unmatched reliability, performance, and customization tailor-made for your business. Powerful web analytics, with obsessive attention to privacy and the law. Get the full picture of your marketing efforts, while respecting user privacy and the law. Powerful web analytics, with business-grade support. Strict GDPR compliance. The entire infrastructure is located in the EU. German-made and locally supported. Data processing agreement that protects your business. Cookies or not, you decide what's best for your business.

Starting Price: €8.33 per month

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Flowpoint

Flowpoint.ai

Flowpoint is a platform designed to enhance website intelligence by allowing businesses to automate complex workflows using AI agents. It provides no-code tools to create and deploy agentic systems that can handle tasks like website analytics, content evaluation, SEO optimization, and website performance analysis. Flowpoint's AI agents can also create end-to-end website components, improve accessibility, and generate custom reports. With easy integration into existing workflows, businesses can boost their website ROI by automating repetitive tasks and gaining actionable insights, all without requiring coding skills.

Starting Price: $9 per month

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riyo.ai

rioy.ai is an innovative and comprehensive platform designed to help businesses effectively optimize user experience, drive growth, and enhance digital customer experiences riyo.ai unlocks your website's potential with anonymous lead identification, visitor tracking, behavior analysis, live chat, an AI-powered bot, and more. Fuel leads, enhance experiences, and gains a digital edge.

Starting Price: $39 / month / 5 users

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Funnel

Funnel is an automated data collection and marketing reporting software for marketers and data-driven companies. With Funnel, users can automatically gather all their advertising data from various platforms and sources and match them with conversion data, so they can more accurately analyze their online marketing spend and report ROI. Funnel offers integrations with more than 300 marketing and advertising platforms.

Starting Price: $199.00/month

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Analytics Toolkit

Web Focus

Benefit from winners earlier and cut losers as quickly as possible to maximize revenue without compromising your test’s statistical guarantees. Run tests with the right confidence requirements and for just as long as needed. Achieve optimal balance of business risk and reward with our unique test ROI optimizer. Statistically rigorous online A/B tests have never been as easy to plan and analyse. Revenue-based metrics help convince stakeholders and drive action. Free online tools are too simple, inefficient, and invite malpractice. Many others appear statistically sound yet make compromises with the very essence of what that means. Claims of tests optimal for your business are made while failing to take any business metrics as input. All important metrics of the web properties you manage available at a glance in our Google Analytics dashboard.

Starting Price: $15 per month

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LeadLander

Identify anonymous website visitors with LeadLander. Take a peek at some of the key features of one of the industry's leading website visitors analytics' solutions, LeadLander. Better decision making is possible with LeadLander’s intuitive dashboard design. With information readily available at your fingertips including recent visiting companies and in some cases, recent individual visitors, you have a snapshot overview of who’s visiting your website. LeadLander provides specific details about each visitor on your website, their journey through your website pages, as well as company details including website, address and phone number. This powerful information arms sales, business development, and marketing teams with the strategic insight to focus on their prospecting and lead follow up initiatives to maximize sales opportunities. You are able to identify the pages most viewed by your website visitors to validate the success of your inbound and outbound marketing efforts.

Starting Price: $75/month

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KickFire

Today’s B2B organizations rely on accurate data to power their sales and marketing strategies – KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmographic data are available through its LIVE Leads platform, API, and integrations with today’s leading technologies. Captivate your website visitors with personalized experiences. Target with personalized messaging. Prioritize leads based on intent signals. Retarget and optimize ad spend across campaigns. Enrich every aspect of your technology stack. Infuse KickFire data across your sales and marketing platforms. Streamline your team's workflow.

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Indicative

Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!

Starting Price: $0.00

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Canecto

Automate your Web Analytics. Canecto is the smart alternative to hiring a digital agency or doing analytics yourself. Understand how your site generates business to you, and what your best improvement options are: - Advice on your best site improvement options - Suggestions on how to increase conversions - Basis statistic on your site's performance You do not need to spend time on web analytics or need to learn complicated tools. Advice, recommendations, insights and data You will get a web consultancy report that tells you what options you have to get more conversions. The report gives you specific advice on how to improve your site, backed with data. In this way, you do not need to have an analytics skillset or outsource core elements of your company. Canecto makes you drive your business in a true data-driven manner.

Starting Price: $14.00/month

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Funnelll

Turn your websites into Sales Engines! Capture meaningful actions users take on your website and optimize your sales funnel for driving Conversions and Sales. No Coding needed! Link your analytics and ad accounts, with a swipe of a button, so they can share and receive data. Track and share customer actions between your website and marketing tools -- No Coding Needed! Use tracking data to optimize your marketing campaigns and website for driving sales. Select which elements to track on your website, with our easy point and click tool. No need to add or maintain tracking code. Set up once and replicate tracking across providers like Google, Facebook, and Twitter, so they would all be using the same version of data for optimizing and reporting on your campaigns. Build funnel visualizations, quickly identify bottlenecks, and what is driving customers through each stage. Understand your organic and paid sources, and how your campaigns perform across all platforms.

Starting Price: $1.99 per month

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LogRocket

LogRocket combines session replay, performance monitoring, and product analytics – empowering software teams to create the ideal product experience.

Starting Price: $99/month

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Fathom Analytics

Conva Ventures

Your website analytics should be simple, fast and privacy-focused. Fathom is a simple, light-weight, privacy-first alternative to Google Analytics. So, stop scrolling through pages of reports and collecting gobs of personal data about your visitors, both of which you probably don’t need. Our website stats show up on a single, blazingly fast dashboard so you can make business decisions quickly. Our analytics give you just what you need: your top content, top referrers and a few more useful details. Everything you need is on a single screen, so you can use the data to make decisions quickly. Because Fathom doesn’t collect any personal data and we’re GDPR and CCPA compliant, you don’t need cookie notices (we don’t even use cookies). All of our pricing plans include unlimited: websites, custom domains and email reports. That means you can track your company site, weekend project and personal blog, all from the same account.

Starting Price: $14 per month

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Kaption

Kaption.co

Kaption is the leading AI-first analytics and feedback tool for digital marketers. Get the insights you need to optimize your digital experience and move business forward. Eliminate guess work, know why it happens, and iterate a lot faster. Often the best way to persuade is to first see things through your customers eyes. Do you know how they are using your website? With Kaption you can visualize your user's journey and any bumps along the way. Excellence comes from good information. Without data you are either lucky, or wrong. Focus your efforts with conversion and monitoring tools. Free heatmap analytics to view your user engagement with each element on your site and how it affects their behavior. See where users get stuck, increase conversion rates, and debug your product faster with smart metadata.

Starting Price: $25 per month

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Abralytics

Understand your audience and measure your marketing 80% faster than Google Analytics. Imagine if Google Analytics was simple, fast and actually put your visitor’s privacy first? That’s Abralytics. Enjoy jargon-free reporting, actionable insights and metrics that make sense of the data and help turn it into decisions. Get useful tips, reports and opportunities delivered straight to your inbox without logging in. Keep reporting on your terms; daily, weekly or monthly. Simple reporting, easy to install and no additional compliance needed. Get all the best bits from Google Analytics in 20% of the time. Leverage Smart AI to uncover unique ways to optimize your site and drive more conversions. Create campaigns to quickly see which marketing efforts are winning and which ones are ravaging your ROI. Set up events to measure user actions such as “add to shopping cart” and more to see what’s happening and what’s working best.

Starting Price: $10 per website per month

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Jepto

Bring your channels and teams together to track performance, manage budgets, automate tasks and generate insights. Jepto brings marketing data from multiple platforms into one place so you can manage budgets, track KPIs, monitor anomalies, and discover insights. You're logging into dozens of tools to monitor your marketing performance. Peak into the future with accurate predictions of your KPIs. Using the latest Machine Learning algorithm applied to your data, you can ensure that you hit your KPI targets every time. Key Performance Indicators (KPI's) are often calculated at the end of a given period. Jepto makes tracking and forecasting your KPIs easy and actionable. Don't get to the end of the Month only to find you missed your target. Know and take action during the Month with predictions.

Starting Price: $10 per month

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MapMyUser

MapMyUser provides you with real-time web analytics about your website. It can track your current online users and their activity. You can track the number of visitors who are currently live on your website on the advanced statistics page. MapMyUser also shows you the current geolocation of your online users on Google Map. Using MapMyUser is very easy. If you are hosting a blog using WordPress, then you can download our plugin. We also provide blog tracking software that can track your user's activity on your blog. The user counter is automatically updated as and when the traffic on your website changes. MapMyUser is free of cost. You can try our widget on your website or download the WordPress plugin or Joomla plugin. Getting stats couldn't be any easier. They're free and there's no registration! Simply copy the javascript code you see below and paste it into every page you want to track.

Starting Price: Free

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Best Digital Analytics Tools in Africa - Page 2

Compare the Top Digital Analytics Tools in Africa as of January 2026 - Page 2

UXWizz

DataClarity Unlimited Analytics

Oribi

Amplitude

Chartbeat

Emarsys

Statcounter

AT Internet

Mouseflow

SessionStack

Supermetrics

Geckoboard

cux.io

NetSpring

Wide Angle Analytics

Flowpoint

riyo.ai

Funnel

Analytics Toolkit

LeadLander

KickFire

Indicative

Canecto

Funnelll

LogRocket

Fathom Analytics

Kaption

Abralytics

Jepto

MapMyUser

Best Digital Analytics Tools in Africa - Page 2

Compare the Top Digital Analytics Tools in Africa as of January 2026 - Page 2

UXWizz

DataClarity Unlimited Analytics

Oribi

Amplitude

Chartbeat

Emarsys

Statcounter

AT Internet

Mouseflow

SessionStack

Supermetrics

Geckoboard

cux.io

NetSpring

Wide Angle Analytics

Flowpoint

riyo.ai

Funnel

Analytics Toolkit

LeadLander

KickFire

Indicative

Canecto

Funnelll

LogRocket

Fathom Analytics

Kaption

Abralytics

Jepto

MapMyUser

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