Compare the Top Digital Analytics Tools in the USA as of January 2026

What are Digital Analytics Tools in the USA?

Digital analytics tools enable companies to track analytics across digital properties and websites. Digital analytics software provides tools for measuring and tracking website traffic, content engagement, conversion rate, and other digital metrics in order to better understand digital experiences and user behavior. Compare and read user reviews of the best Digital Analytics tools in the USA currently available using the table below. This list is updated regularly.

  • 1
    Matomo

    Matomo

    Matomo

    Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.
    Starting Price: $23 per month
  • 2
    riyo.ai

    riyo.ai

    riyo.ai

    rioy.ai is an innovative and comprehensive platform designed to help businesses effectively optimize user experience, drive growth, and enhance digital customer experiences riyo.ai unlocks your website's potential with anonymous lead identification, visitor tracking, behavior analysis, live chat, an AI-powered bot, and more. Fuel leads, enhance experiences, and gains a digital edge.
    Starting Price: $39 / month / 5 users
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