As a Full Lifecycle CRM, greymatter can be described as an FL-CRM (pronounced as "fulcrum"). As a fulcrum lightens a heavy load, greymatter acts as a pivotal point to lighten the burden of everyday, repetitive administrative tasks while breaking down legacy siloes that exist between traditional Higher Education solutions. Using greymatter, Universities and Colleges can centralize data, capture and manage engagement, execute insightful analysis and strengthen relationships with constituents, which can include prospects, applicants, active students, alumni, donors, partners and more. greymatter enhances community and business partnerships through corporate learning and data sharing initiatives surrounding academic achievements. Management of prospects, counselors, coaches, applicants, current students, faculty, alumni, individual donors, corporate contacts and more.