Best Marketing Software in Africa
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Compare the Top Marketing Software in Africa as of January 2026
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What is Marketing Software in Africa?
Marketing software is used to help businesses manage their marketing activities more effectively. It includes tools such as analytics, automation, and customer relationship management. This type of software is used by many businesses in order to organize and analyze their customer data, as well as to improve customer engagement. Marketing software can be tailored to the specific needs of each business and offers a range of features from basic tracking to advanced reporting capabilities. Compare and read user reviews of the best Marketing software in Africa currently available using the table below. This list is updated regularly.
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1
Pipedrive
Pipedrive
Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.Starting Price: $24/month -
2
OptiSigns
OptiSigns
OptiSigns is all about making it easy for you to connect with your audience. We're top-notch at what we do - providing digital signage that catches people's attention. For just $10/month per screen, use any display to capture your audiences attention! Remotely manage it all from one central portal. Indulge in features, images, videos, playlists, and schedules. Jazz it up with apps like Google Slides, Weather, Instagram, Facebook, Twitter, and more. Oh, and did we mention? We play nice with the most hardware and operating systems in the market like Fire TV Stick, Android, Chrome, Raspberry Pi, Roku, Windows, Linux, and MacOS. Time to unleash your business potential!Starting Price: $10.00/month -
3
Twilio Messaging
Twilio
Twilio's Messaging API is a powerful tool that enables businesses to integrate messaging capabilities into their applications seamlessly. It offers a stable RESTful API that allows developers to send and receive SMS, MMS, and WhatsApp messages globally. With Twilio's Messaging API, businesses can automate and scale their communications, ensuring messages are delivered over the preferred channels of their customers. The API supports a variety of sender types, including long codes, short codes, toll-free numbers, and alphanumeric sender IDs, providing flexibility in how messages are sent. Additionally, Twilio's Messaging Services feature allows companies to group global senders and enable intelligent sending, automating sender selection, and handling compliance regulations. The API also supports inbound webhooks, allowing businesses to handle responses programmatically and engage in two-way conversations with their customers.Starting Price: $0.0079 per message -
4
viewneo
Adversign Media
Unlock the potential of viewneo, a premier digital signage software solution designed for every scale of business, from small retail locations to global enterprises. Our powerful digital signage platform integrates effortlessly with essential tools like RFID readers and the sophisticated viewneo Butler smart device gateway, setting a new standard in visual communication technology. Elevate your digital signage network with over 20 plugins from viewneo. These plugins enhance functionalities such as real-time weather, interactive video walls, and seamless integration of social media displays from platforms like Instagram and Facebook. This extensive plugin library allows businesses to craft customized, impactful digital signage content that engages and captivates audiences. Streamline your digital signage management with viewneo’s robust Content Management System (CMS). This user-friendly system simplifies the scheduling and distribution of content across various location.Starting Price: $21/month -
5
Jesta Vision Suite
Jesta I.S.
In business for more than 50 years, Jesta I.S. is a global developer and provider of enterprise software solutions for retailers, e-tailers, wholesalers, and brand manufacturers specializing in apparel, footwear and hard goods. Jesta’s retail and supply chain suites are anchored by our master data foundation, which collects, manages and organizes your business data in a central repository to instantly unify your business and kickstart its digital transformation. The Vision Suite is a leading, organically engineered, cloud-based, end-to-end solution that unifies and optimizes back/front-end and supply chain operations from trade/product/demand management to merchandising ERP, Point of Sale and Order Management /Omnichannel. It eliminates the inefficiencies of disjointed applications, and provides real-time visibility of enterprise inventory, cross-channel orders, and AI-driven CRM data. It accommodates various brands, currencies, and languages. -
6
Odoo
Odoo
Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.Starting Price: $25.00/month/user -
7
Twilio
Twilio
Design and deploy your ideal customer engagement experience. Twilio is a single fully-programmable platform with flexible APIs for any channel and over 400+ integrations, backed by a community of over 9 million developers. Build accurate and personalized experiences for your customers, easily and at scale, using SMS and WhatsApp messaging, voice, video, email, and more. Browse documentation and SDKs in multiple coding languages, including Ruby, Python, PHP, Node.js, java, and C#, or jumpstart your first project with our open source code templates to quickly build production-ready communications apps. Sign up and start building today.Starting Price: $0.0085 per min -
8
CallTools
CallTools
Revolutionize your contact center with CallTools—the cutting-edge cloud-based software that integrates your inbound and outbound dialing on a single platform. Boost your agents’ productivity and enhance customer engagement like never before with CallTools’ powerful suite of call center features, including predictive dialing, call recording, and multi-touch campaigns with email and SMS capabilities. Get a complete 360-degree view of your agents’ performance and take advantage of real-time reporting. With seamless integration options, advanced queue management, and flexible IVR settings, CallTools ensures a streamlined workflow. Effortlessly manage data targeting and caller ID strategies to optimize connection rates and improve outcomes. Empower your team with a user-friendly interface designed to simplify complex tasks while delivering consistent results. -
9
Red Points
Red Points
Red Points is the most widely used solution to combat online fraud. Over 1,300 companies rely on our AI-led technology to fight online counterfeits, piracy, and impersonation. They leverage Red Points to recover their digital revenue, maintain control, and improve their brand's value. The solution gives brands full visibility of their online presence. With offices in New York, Barcelona, Beijing, and Salt Lake City, Red Points has disrupted an industry traditionally led by service providers with a scalable, cost-effective solution. We serve leading global brands across a variety of sectors, from sports, cosmetics, fashion, entertainment, and many more. The key to our success is our investment in technology and product to make our solution incredibly intuitive, effectiv,e and easy to use. -
10
Exclaimer
Exclaimer
Exclaimer is the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. With its award-winning tools, organizations can simplify the management of email signatures to deliver consistent branding, promote marketing campaigns and company news, gather real-time customer feedback, and much more. Over 60,000 organizations in 150+ countries rely on Exclaimer for their email signature solutions. Its diverse customer base includes Sony, Mattel, Bank of America, NBC, the Government of Canada, the BBC, and the Academy Awards. So, whether you work with Office 365, Google Workspace or Exchange, we can re-energize your sign off.Starting Price: $0.90 per user per month -
11
Rise Vision
Rise Vision
Since 1992, Rise Vision has been empowering organizations worldwide to communicate, teach, and collaborate better. Trusted in over 100 countries, our all-in-one platform offers easy-to-use digital signage, seamless screen sharing, powerful emergency alerts, and support for a wide range of devices. Whether you use our recommended media player and displays or bring your own hardware, Rise Vision ensures you’re up and running in minutes with 600+ professionally designed templates and world-class support. Rise Vision is the all-in-one platform for digital signage, screen sharing, and emergency alerts. Rise Vision helps you communicate, teach, collaborate, and improve safety affordably with easy cloud-based digital signage, screen sharing, and emergency alerts—all backed by world-class support and flexible hardware options.Starting Price: $11/month per display -
12
Kubit
Kubit
Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. -
13
RetailEdge
High Meadow Business Solutions
RetailEdge is an easy to use and feature-rich point of sale (POS) and inventory management software solution for retail businesses. RetailEdge offers multi-location support, credit card processing, website integration, mobile POS, and gift card management capabilities within a suite. The solution supports secure and mobile payments like EMV and Apple Pay and integrates with multiple e-commerce platforms for efficient order processing and price updates. RetailEdge was developed in June of 1989 to provide a powerful, flexible, full-featured POS software and hardware solution at a reasonable price that is easy to install, use, and configure, but also affordable to maintain and run. We strongly believe that a good POS solution, in addition to providing great features for a low price, must be supported well. So we have developed a strong support system that provides a backbone of local resellers and quick access to US-based Tier 3 (highest) level support.Starting Price: $495.00/one-time -
14
Click2Mail
Click2Mail
Click2Mail transforms conventional mail with its online and on-demand, SaaS print-to-mail service. With Click2Mail, users have access to tools that make creating and mailing postcards, brochures, letters, and other print materials fast and easy. Using Click2Mail's free to use Mailing Online Publisher, individuals and organizations can compose, address, and send mailpieces anywhere on the planet without leaving their chair.Starting Price: $0.39 per item -
15
Quant
Quant Retail s.r.o.
Cloud solution for managing retail spaces, product categories, planograms and shelf labels. Thanks to the smart automatic generating of planograms optimized according to sales based on user-defined templates it is possible to maintain the planograms in up-to-date state also in large sales networks with diverse stores without increasing demands on human resources. Quant is a integrated solution for Space Planning, Category Management, planograms, ranging, Shelf Labels and POS printing, communication with stores and In-store Marketing. Quant Cloud has all the advantages of cloud computing. Work from all over the world on the same projects as your colleagues and use the same database on different computers. No need to build complex infrastructures and overload your IT department. Our consultants are available to help you when you need it. We train your users and help with data integration so Quant can be live in less than 12 weeks.Starting Price: €1200 / User / Year -
16
4ALLPORTAL
4ALLPORTAL GmbH
Unlock the full potential of your product data with 4ALLPORTAL, a scalable, modular platform that seamlessly integrates PIM and DAM to meet the dynamic needs of marketing teams across industries. Whether you choose On-Prem or Cloud, we offer the flexibility to match your unique business requirements. Centralize all assets – images, videos, documents, and product information – for unmatched consistency Update once, publish everywhere – ensure your product content is automatically synchronized across websites, online stores, and marketplaces Scale with ease – adapt and expand the platform as your business grows and evolves We don’t just provide software – we provide a team dedicated to optimizing your workflows and driving results. With 4ALLPORTAL, you get personalized support at every step. Tell us your requirements in a short consultation now! -
17
Robin
Robin Powered
Robin’s workplace platform is built with hybrid work in mind and has specialized tools for visitor management, meeting room management and flexible desk booking. Get everything you need to help people find coworkers, conference rooms, and welcome guests to the office. Robin’s visitor management makes it easy for teams to invite and coordinate people visiting the office. Gain actionable insights around office capacity trends, team-by-team stats and meeting room usage. Need more in-depth reporting? Exports from Robin can be uploaded into PowerBI, Excel, or other tools for more granular analytics.Starting Price: Free -
18
Filecamp
Filecamp
Filecamp is a cloud-based Digital Asset Management system that allows marketing professionals to organize, share, tag, and distribute their digital assets. All from their own custom-branded, password-protected, easy-to-use, space in the cloud. Filecamp is used by over 1,600 brands from more than 60 countries around the world. Thousands of brand managers, marketers, and creatives from global organizations like The Wall Street Journal, Unilever, FSC, and Lego use Filecamp to organize company files; review, comment and approve projects in real-time; distribute brand materials, and make the right content available to others at the click of a button. Even small companies and freelancers are using Filecamp to share files and collaborate with their clients and partners.Starting Price: $29.00/month (unlimited users) -
19
BrandMail
BrandQuantum
BrandMail®, developed by BrandQuantum, is a software solution that seamlessly integrates with Microsoft Outlook to empower every employee in the organization to automatically create consistently branded emails via a single toolbar that provides access to brand standards and the latest pre-approved content. Develop email signatures in line with your brand specifications which look consistent, no matter which device or platform they are viewed on. Your signatures are tamper-proof and centrally managed. More importantly, users see their signatures, banners and surveys when they create, reply or forward emails. BrandMail does not reroute your emails via any external servers and does not append rules to your exchange environment. It works directly within Microsoft Outlook. Leverage every email as an opportunity to brand consistently and minimize the security risks associated with the tampering of HTML signatures.Starting Price: $1 per user per month -
20
TelemetryTV
TelemetryTV
TelemetryTV is a powerful digital signage platform built for the modern organization who needs to engage audiences, generate awareness, and give their teams and communities a voice. TelemetryTV allows users to broadcast dynamic content easily by streaming video, images, social feeds, turnkey and custom apps, and data-driven dashboards to all of your displays wherever they are. TelemetryTV powers marketing and internal communications at Starbucks, Amazon, Stanford University, and more. The backbone of our success stems from being agile, open to communication, and collaborative. We believe in constant learning, challenging the status quo, and listening to our customers. We’re moving towards a world where, eventually, our walls will talk. This begs the question, what do you want them to say?Starting Price: $8 per device /month -
21
FrontFace
mirabyte
FrontFace is a powerful, on premise Digital Signage & Kiosk Software product (no SaaS), which allows you to easily setup flexible and very reliable interactive kiosk terminals, touchscreen frontends as well as non-interactive public displays and digital signage applications, advertising or information displays, self-service kiosks, etc. FrontFace can display any kind of media format, no matter whether you want to display text, pictures, photos, PDFs, videos, news ticker tapes or even entire Web pages (HTML5). But really the best news is that you can use ANY Windows application that is capable of printing for producing high quality HD content for your display. Use PowerPoint, Word, Excel, etc. to create content for your playlists. Stick to the tools you are used to without having to invest in learning how to use a new, complex design application! Content management is super-easy with FrontFace. No programming skills are needed!Starting Price: $629.95 one-time fee -
22
BrandMap® 10
WRC Research Systems
The choice of professional researchers worldwide for user friendly, rapid analysis and production of presentation ready biplots, correspondence, mdpref and MCA maps. 64 bit program runs on PCs and MACs. Our exclusive Brand Projector I calculates and graphically displays the attribute changes necessary for brand (column) re-positioning to any point on a map. Brand Projector II allows a researcher to interactively change attributes (rows) and watch the Brand (column) move in response. -
23
GetEmail.io
Prestaleads
GetEmail.io uses Big Data & Artificial Intelligence to find the email address of anyone on Earth. Our tool finds the email address of anyone on Earth using the first name, the last name and the domain name of his company. We “scanned” a lot of websites to find the general email format of millions of companies. Then, we recreate the professional email address of the prospect you would like to get in touch with. Our method is extremely simple but the time saving for you is huge! Manually, it would take you around 5 minutes to find an email when it only takes you a few seconds with GetEmail. If you search 20 email addresses per day, GetEmail saves 2 hours of your precious time! GetEmail.io offers 2 Google Chrome Extensions, one for LinkedIn, and another one for Gmail/Outlook/Salesforce.Starting Price: $0 / user -
24
Veloxy
Veloxy
VeloxyIO Inc. makes AI-powered sales enablement and predictive forecasting software for Salesforce CRM. Our mission is to help Sales Reps engage in Salesforce and get more out of it than they put in, while giving Sales Management better forecasts and the analytics to see which actions truly drive the pipeline. The right data at the right time! Veloxy Mobile and Inbox automatically log actions like calls, emails sent, opens and replies, and make it painless to add and maintain information on the go, as a natural step in the sales workflow. These tools feed Sales Reps the right data at the right time based on their context, location and upcoming events, so they focus on priorities without having to look for anything. See which actions truly drive pipeline! Veloxy Analytics gives Sales Managers and Ops more accurate forecasts based on historical analysis of biases, plus the analytics tools to examine how different sales activities correlate to pipeline growth.Starting Price: $49 user/month -
25
ProHoster
ProHoster
ProHoster.Info - Hosting is a service to provide resources for publishing information on a server, which is always on the Internet. The websites are hosted and stored on our servers which provide with the necessary technology in order to view the website on the internet. By purchasing the website hosting from us, you are also provided with a free domain name, DDoS protection, and an SSL certificate. Fast and reliable unlimited hosting with DDOS protection and free chips, such as the website builder, SSL certificate, and domain. For projects, where regular hosting is not enough, and you need a larger amount of resources and functionality. Virtualization such as KVM and OVZ is available. An excellent solution for non-standard projects with increased requirements for power and full root access. Professional DDoS protection against any type of attack. Immediate response and display of the threats. Huge channel handling capacity.Starting Price: $2.50 per month -
26
EventTitans
EventTitans
EventTitans is an all-in-one event management and engagement platform with 150+ features that enable event professionals & marketers to maximize their business growth and ROI when hosting events- either a hybrid, in-person or virtual event. EventTitans’ intuitively designed platform enable brands to amplify their reach through integrated marketing tools. It offers a plethora of networking and engagement features to nurture a community of loyal customers. Further, the platform helps brands in lead qualification, converts visitors into prospects, and improves engagement via 10+ features to reduce the effort of event organizers by automating the process. Host a wide variety of events ranging from business/corporate events, fundraisers, Galas, Social events, Auctions, Tradeshows, and more. We provide exceptional on-the-day attendee engagement and a smooth pre-event self-onboarding and cancellation process to attendees, sponsors, and speakers, reducing administrative work and expenseStarting Price: $ 5000 -
27
KONEXUS
KONEXUS
Konexus is an integrated emergency notification and crisis management solution featuring an easy-to-use mobile app with a modern and simple user interface. Konexus allows enterprises and organizations to securely send alerts from anywhere via mobile app, text message, email, or voice call and communicate two-way in real-time. The critical event management features help escalate the crisis response and recovery process to keep your people and business safe and protected. -
28
Mint Service Desk
OPGK Software
Mint Service Desk is a comprehensive and user-friendly software solution designed to streamline and enhance the management of IT service operations within organizations. It serves as a central hub for all IT-related requests, incidents, and changes, enabling efficient communication and collaboration between IT teams and end-users. With Mint Service Desk, organizations can effortlessly track, prioritize, and resolve IT issues, ensuring minimal disruption to daily operations. The platform offers a range of powerful features, including ticket management, self-service portals, knowledge bases, asset management, and reporting capabilities. In addition to its core features, Mint Service Desk also excels in complaint management, offering robust functionality to address and resolve customer complaints efficiently. The platform understands the significance of handling complaints promptly and effectively to maintain high levels of customer satisfaction.Starting Price: $5/month/agent -
29
FireDrum Email Marketing
FireDrum Email Marketing
FireDrum provides powerful email marketing solutions for businesses & organizations of any size, from do-it-yourself to white label or fully managed services. Our platform combines our easy-to-use Email Studio to create email templates, intuitive campaign automation tools, and industry best customer support. FireDrum is scalable and features automation, contact management, engagement tools, and more. Customers rave about our exceptional personal one on one support that you can't get from the megacorp email providers. Choose Chat, Email or Phone communication with your own dedicated account manager. Easily import and export your contact lists. We offer unlimited custom fields and lists. Use our built in contact capture forms or one of the many integrated options. We support email signup forms for WordPress, Privy, WooCommerce and many others. Unique to FireDrum you can view and sort your Contacts by Opens and Clicks. Instantly see what contacts are the most engaged.Starting Price: $4.00/month -
30
Qomon
Qomon
Qomon is the go-to Volunteer App & Action Platform for Politics & Nonprofits to mobilize volunteers and drive action. Supercharge, scale, and simplify how you organize volunteers, manage your database, and engage donors & members - all in one place. You bring the mission, we provide the tools to turn collective energy into real results. Whether you're leading advocacy efforts, running a campaign or managing a people-powered movement, Qomon is here for you. Who We Serve & How We Help - For Political Organizations Leaders: Easily recruit, onboard, and coordinate volunteers to drive campaign efforts and increase voter engagement. - For Nonprofits & Community Leaders: Foster stronger relationships with your supporters, donors, and members through personalized communication and targeted engagement. - For Data-Driven Decision Makers: Access actionable data to refine strategies, understand your supporters better. Qomon is a certified B Corp, Paris & DC based.Starting Price: $39 per month
