Compare the Top MRM Software as of January 2026

What is MRM Software?

MRM software stands for marketing resource management and is a type of software designed to help manage the various marketing activities of a business. This includes features such as budget tracking, asset management, workflow automation and task coordination. MRM software is used by many businesses to ensure that marketing campaigns are properly organized and that resources are utilized efficiently. It also has features that help with reporting and analytics, making it easier to monitor the success of an organization's marketing efforts. Compare and read user reviews of the best MRM software currently available using the table below. This list is updated regularly.

  • 1
    Acquia DAM (Widen)
    Flexible and easy to use, Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A highly configurable metadata schema provides powerful, business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Sync content across systems using the API or pre-built integrations with over 50 tools, from creative suites to project management. Product-based companies use Acquia DAM to build a unique 360º view of their product content. It displays product associations and cascades parent level values to variants. Quick start implementation gets you up and running in two weeks. Acquia DAM is available standalone or as part of Acquia Digital Experience Platform (DXP).
  • 2
    Wedia

    Wedia

    Wedia

    Wedia is a provider of Digital Asset Management software solutions for large organizations. We help customers streamline content production, enforce compliance, and deliver the best customer experiences, which ultimately improve sales. We are recognized by industry analysts, including Gartner and Forrester. We serve over 250 brands internationally spanning retail and financial services through pharmaceuticals and automotive.
    Starting Price: $1200/year/admin
  • 3
    BrandMaster

    BrandMaster

    BrandMaster

    BrandMasters Media Bank – DAM (digital asset management software) collects, organizes and enables sharing of brand and marketing assets in one place. Control access and validate assets to avoid publishing assets without authorization. Feature rich with drag and drop, asset analysis, lightbox options, assisted search, image recognition, text filters, version control, asset status, meta data, filters and categorizations. Integrate your DAM with other BrandMaster applications or use as stand alone or integrate with third party vendors. You may even let extenal stakeholders publish directly to your DAM to avoid intermediaries. With our Media Bank, you can share your brand assets and marketing material with ease. Create proper media archives and ensure consistency from a-z.
  • 4
    Plannuh

    Plannuh

    Plannuh

    Plannuh quickly and easily creates winning marketing plans, maximizes budget impact, and measures the ROI performance of your campaigns. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform for operationalizing your strategic marketing. Plannuh delivers AI-driven budget automation so you never have to manage marketing expenses again - offering a new level of budget efficiency and accuracy. Only Plannuh will calculate the performance of your marketing down to the ROI and dollar value level for a true apples-to-apples comparison of your campaigns. The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers.
    Starting Price: $750 per month
  • 5
    Comrads Digital Asset Management

    Comrads Digital Asset Management

    Comrads Solutions B.V.

    Comrads Digital Asset Management, the online hub to organize, manage and share digital assets. With our SaaS application you can find files faster, easily create brand consistent content and shorten the time-to-market of your multimedia campaigns and publications. Comrads offers scalable solutions to meet the specific needs of any organization. Our modules add extra functionalities to our DAM application. Discover all our modules in more detail: - Digital Asset Management - Brand Management - Product Asset Management - Webtop-publishing / Brand Templates - Creative Workflow Management - Marketing Order Management Comrads can rightly call itself a true pioneer in the field of DAM. More than 100k+ marketers, brand managers and designers worldwide use the Comrads' portals on a daily basis. They have a shorter time-to-market and are assured of simplified and consistent collaboration. Comrads enables its clients to utilize the full potential of their valuable marketing materials.
    Starting Price: €250.00/month
  • 6
    IntelligenceBank

    IntelligenceBank

    IntelligenceBank

    IntelligenceBank is a marketing operations platform that helps enterprise teams streamline digital asset management, marketing workflows, brand governance, and compliance. With features like a secure DAM, customizable approvals, online brand guidelines, dynamic forms, and audit trails, IntelligenceBank enables faster time-to-market while ensuring brand consistency and regulatory compliance. Used by leading organizations in financial services, healthcare, franchising, and government, IntelligenceBank integrates with creative, CMS, and enterprise tools to centralize content, automate processes, and reduce risk across marketing operations.
    Starting Price: $567/month
  • 7
    Marvia

    Marvia

    Marvia

    Marvia is a SaaS-based Local Marketing Automation platform. Our software simplifies every aspect of distributed marketing and enables organizations to centrally control their marketing materials while customizing and publishing them on a local level. Organize, customize, and distribute your marketing content with ease and maximize results with Marvia.
  • 8
    DB Commerce

    DB Commerce

    DemandBridge

    DB Commerce is a centralized marketing material management and distribution platform that enables organizations to manage, customize, and deliver all brand marketing collateral from a single system. It offers a brand management portal with permissions and approval workflows, ensuring consistent brand control across users; custom dynamic templates allow users to edit pre-approved content (text, images) while maintaining brand standards. It supports fully integrated data, including real-time inventory, automated order processing, and tracking; output formats go beyond print, HTML email, flipbooks, resizable ads, and more are supported via its digital distribution tools. The interface is mobile responsive, enabling key features (catalog, searching, checkout, order history) to work smoothly on any device. DB Commerce connects with existing systems through single sign-on, APIs, and XML transformations.
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