NFT Marketplace Guide
NFT marketplaces are a type of online trading platform that allow users to buy and sell non-fungible tokens (NFTs). NFTs are digital assets that exist on the blockchain, and they represent ownership of a unique item. They can be used to represent physical goods, digital works of art, virtual worlds, game items, and much more. NFTs are unique in that no two tokens are exactly the same.
Unlike traditional cryptocurrency markets where buyers trade coins or tokens that all have the same value, NFT marketplaces allow buyers to purchase individual pieces with distinct values depending on their scarcity or uniqueness. Buyers can search for specific types of assets using keywords or browse through categories such as art, music or sports memorabilia. They then place bids on their chosen asset and wait for their offer to be accepted by the seller. Once an agreement has been reached between buyer and seller, the transaction is processed and recorded on the blockchain ledger. This ensures that all interactions related to an asset’s ownership history remain secure and transparent.
The most popular NFT marketplace today is called OpenSea. OpenSea is an open platform where anyone can create their own storefronts offering both rare digital artwork as well as exclusive items such as limited time access codes for games or streaming services. Other popular platforms include Rarible, SuperRare and Decentraland Marketplace which specialize in artworks created by artists from all over the world.
Since their emergence, the popularity of NFT marketplaces has grown rapidly as more people become aware of their potential use cases ranging from art collecting to gaming items storage across multiple platforms due to their decentralized nature. The high demand for these digital collectibles has also pushed up prices significantly – some rare tokenized assets now cost thousands of dollars! Prices may differ depending on how scarce something is or how desirable it is among collectors; however because it's a marketplace governed by supply and demand economics one should always research prices before committing to a purchase so they don't get carried away in paying too much for something they want but don't need!
What is an NFT?
NFT is short for "non-fungible token." NFTs represent items of value in digital form. Items of value can include music, tweets, GIFs or digital artwork. NFTs are virtual tokens that indicate possession of something that's unique, singular and scarce.
Instead of purchasing an original Dali painting to hang on your wall, for example, you buy the ownership rights to the Dali painting. Documentation of ownership is stored in a digital file.
These blockchain-based tokens are causing a stir on the crypto scene. Traditional investors and crypto holders alike are snapping up digital assets and hoping to strike gold.
Physical money and cryptocurrencies are considered fungible. They can be traded or exchanged for each other. They are also equal to each other in value. One bitcoin is equal to another bitcoin. One dollar is equal to another dollar.
Non-fungible tokens are not created equal. Each one is novel. An NFT representing the ownership rights of a Dali painting is not equal to an NFT representing the ownership rights of your latest epic web design. Because each NFT has a different value, the tokens cannot be exchanged for each other.
Additionally, you cannot always buy NFTs on regular cryptocurrency exchanges. Rather, they are usually listed and traded by way of online marketplaces that are specially designed for that purpose.
Features of NFT Marketplaces
- Real-Time Transactions: NFT marketplaces enable real-time transactions from buyers to sellers using cryptocurrencies like Bitcoin, Ethereum and other tokens. This fast and secure payment system guarantees that the buyer can acquire their desired item quickly and without fear of fraud or scams.
- Secure Escrow System: All transactions on an NFT marketplace are protected by a secure escrow system provided by the platform itself. Through this system, buyers have assurance that they will receive their purchased item while also ensuring that the seller receives their money in a safe manner.
- Comprehensive Catalogs: An NFT marketplace provides comprehensive catalogs to facilitate the process of buying and selling digital assets. These catalogs contain detailed information about each and every asset listed on the platform, including images, descriptions, prices and ownership histories. This makes it easy for users to find exactly what they are looking for in no time at all.
- Cross-Platform Support: An NFT marketplace is designed to support cross-platform compatibility which means users can access their digital assets from multiple devices as well as different blockchain networks if needed. This ensures that users can easily buy and sell items across different platforms without any trouble or confusion.
- Secondary Markets: Most NFT marketplaces provide secondary markets for users who want to resell digital assets after purchasing them from another user or creator. This allows them to quickly monetize their investments without having to wait for initial sales from original creators of the asset in question. Additionally, these secondary markets create an increased demand for certain items which increases their value over time as well as encourages new investments into these specific items by both experienced and novice traders alike.
- Asset Verification: NFT marketplaces include asset verification systems which ensures that each and every digital asset listed on the platform is authentic and genuine. This is done via a variety of methods such as examining the metadata associated with each asset or using third-party services to verify the item’s origin, ownership, authenticity and more. This helps buyers feel confident in their investments while also discouraging fraudulent activities by sellers.
- Digital Rights Management: NFT Marketplaces feature digital rights management tools which allow users to control how their assets are used after they are purchased. This includes setting limitations on who can use an asset, what it can be used for, who has access to it and more. Additionally, these systems provide buyers with assurance that their purchases will remain secure even after they have been transferred out of their possession.
- Analytical Dashboards: NFT Marketplaces provide detailed analytical dashboards which allow users to track the performance of their investments and get a better idea of how their digital assets are doing in terms of sales, market demand and more. This gives buyers the ability to make informed decisions about when to buy, sell or resell certain items on the platform.
- User Support: NFT Marketplaces provide user support for both buyers and sellers so that any issues or technical difficulties can be easily resolved in a timely manner. They also offer advice and guidance to users who may not be as experienced with digital asset trading, helping them become more informed and successful traders over time.

How Can I Access an NFT Marketplace?
On these platforms, you can store, display and trade NFTs. Some platforms allow you to mint and create NFTs as well. Here are the steps you must take before you can access and use an NFT marketplace:
- Set up a user account on, or connect your wallet to the marketplace where you want to buy NFTs.
- Determine whether the cryptocurrencies you want to use are accepted at your desired marketplace.
- Get a compatible crypto wallet or NFT wallet. Your wallet has to work with the blockchain network that supports the NFTs you want to buy. If you want to access the Ethereum blockchain platform, you'll need a wallet that's compatible with that platform. MetaMask is one example of an Ethereum-compatible wallet.
- Put coins in the wallet. In order to buy, list or sell NFTs, you must first pre-fund your wallet.
How Much Does It Cost To Use an NFT Marketplace?
NFT marketplaces generally cost nothing to join, although you may be required to pay a listing fee when you upload your NFT onto the platform. To sell your NFTs, most platforms charge a transaction fee, usually between 1-3% of the final sale price. Additionally, some NFT marketplaces also offer staking programs or membership fees in exchange for exclusive access or benefits within their platform. The cost of these services varies from platform to platform and often depends on the level of access desired. Generally speaking however, NFT marketplaces can provide a great low-cost way to buy and sell digital assets like art and collectibles without spending too much money upfront.
Types of NFT Marketplaces
- Open marketplaces: These platforms provide a wide range of options for buying and selling digital assets. Sellers can list their assets for sale and buyers can shop around for the best fit.
- Auction-style marketplaces: These are online platforms where buyers and sellers can participate in an auction-style system to buy or sell digital assets. The highest bidder usually wins the auction and pays the full asking price.
- Private marketplaces: Private marketplaces usually involve only a few buyers, sellers, or investors who have pre-determined values on digital assets that they want to transact. They then come together to negotiate the details of a specific transaction in order to find an agreement that works for both parties involved.
- Online galleries: Online galleries are websites dedicated specifically to showcasing artwork and other types of digital assets. Buyers can browse through these galleries and select individual pieces they’d like to purchase or commission unique work directly from artists showcased on these websites.
- Specialty markets: Specialty markets are dedicated solely to specific types of NFTs such as collectibles, memes, virtual worlds, gaming items, tickets/credentials, etc., allowing buyers with a special interest in that type of asset access to one central location for all their needs related to those particular items.
- Exchanges: Exchanges are platforms where buyers and sellers can trade digital assets with each other according to a set of predetermined rules and regulations. These exchanges serve as intermediaries between buyers and sellers, matching up buyers with sellers that agree on the same values for their digital assets.
- Brokerages: Brokerages are companies that specialize in helping buyers and sellers find one another for NFT transactions. They may charge a fee for their services, but can provide buyers and sellers with valuable insights, advice, and connections to help them make the most of their digital asset investments.
Benefits of NFT Marketplaces
- Increased Liquidity: NFT marketplaces provide users with a high level of liquidity for their digital assets. By allowing users to trade, buy and sell their NFTs on the platform, they are able to gain access to greater levels of liquidity. This makes it easier for users to quickly turn their investments into cash or other digital assets.
- Secured Transactions: By utilizing blockchain technology, digital asset transactions on NFT marketplaces are secured and immutable. This means that every transaction is recorded and stored securely on the blockchain, providing users with peace of mind that their transactions will not be modified or tampered with in any way.
- Reduced Transaction Fees: The use of blockchain technology also allows NFT marketplaces to reduce the fees associated with trading digital assets. Due to the reduced overhead costs associated with blockchain-based platforms, users can enjoy lower transaction fees than those charged by traditional exchanges and payment processors.
- Worldwide Accessibility: With an increasing number of countries beginning to recognize and accept cryptocurrency as a legitimate asset class, NFT marketplaces provide global access points for investors and traders looking to purchase or sell these digital assets. This makes it easier for anyone from anywhere in the world to participate in this new asset class.
- Variety of Assets: In addition to offering traditional cryptocurrencies such as Bitcoin, Ethereum, and Litecoin, many NFT marketplaces also offer a wide range of asset classes including tokensized artwork; music; collectibles; virtual real estate; gaming items; etc., making them a great option for diversifying one’s portfolio across multiple sectors.
- Decentralized Autonomy: Unlike traditional financial markets which require intermediaries in order to facilitate trades between buyers and sellers, all transactions on NFT marketplaces are done without central authorities or third parties interfering in any way. This decentralized nature allows investors and traders more autonomy over their own money while also creating a more secure environment for conducting business online.
What Integrates with NFT Marketplaces?
NFT marketplaces can integrate with various types of software to provide a streamlined user experience. Examples of software that could be integrated include inventory management systems, accounting and billing programs, customer relationship management (CRM) systems for tracking sales, NFT analytics tools for measuring online traffic and visitor activity, ecommerce platforms to facilitate online transactions, and artificial intelligence (AI) systems for automating processes. Additionally, there are niche-specific solutions such as digital rights management (DRM) and content protection/anti-piracy services which can help protect intellectual property rights. By connecting these types of software together with an NFT marketplace, users can access an all-in-one platform that provides concierge quality service.
What Are My NFT Blockchain Options?
Ethereum leads the pack as far as popularity goes. It supports all NFT transactions including buying, selling and minting. Nevertheless, the competition is growing fast. Here are 11 promising challengers:
- Solana
- Cardano
- BNB Chain
- Polygon
- Cosmos
- WAX
- Hive
- Polkadot
- Tezos
- Flow
- Algorand
- Hedera Hashgraph
- Tron
- Dapper Labs Flow
- EOS
A number of blockchain systems on the list are interoperable. Others are closed systems. Ethereum lets you buy Ethereum-based NFTs using Ethereum-based tokens. These tokens are called ERC-20 tokens, and they include USDT, USDC, BNB, DAI and more.
On the other hand, there are closed systems. You won't be able to buy NBA Topshot NFTs based on Dapper Labs Flow, for example, if you're using ETH or BNB.
How Do NFT Marketplaces Operate?
The sign-up process is easy enough, although it varies from site to site. You'll be asked to create a user account or connect with a supported digital wallet. You may be asked to do both.
Locate the button on the top, right-hand corner of the NFT marketplace homepage. Connecting your wallet will require entering your wallet password.
Buying Non-Fungible Tokens
These tokens are typically acquired either directly at a predetermined price or by way of an online auction. Sometimes, prospective buyers can submit offers or challenge an owner to negotiate a better price.
Selling Non-Fungible Tokens
Buying always seems easier than selling, and commerce involving NFTs is no exception. Selling original digital assets can be a technical challenge, especially if you're selling your own creations. Here is what to do:
Upload the digital asset onto your preferred marketplace and name your price. Alternatively, you can choose to sell the NFT in an auction. The platform will verify your asset. If you get approval, the asset will be listed for sale. If you accept a bid, the marketplace will execute the transfer from buyer to seller.
Minting Non-Fungible Tokens
Ethereum is a good starting point if you want to create NFTs. It's the largest online support system for NFT transactions. You'll need a wallet that supports ERC-721 tokens such as MetaMask, Trust Wallet or Coinbase Wallet, and you'll pay between $50 and $100 in transaction fees depending on the congestion level of the network. There are also other NFT platforms that enable minting of NFTs.
After you've executed the above steps, you'll have access to platforms like Mintable, Rarible and OpenSea. On the top, right-hand corner of the homepage, you'll see a button called "Create." Hit this button, and you'll be taken to a page where you can begin minting your assets.
Trends Related to NFT Marketplaces
- NFT marketplaces have seen an explosion in growth, with the total reported trading volume for all NFTs surpassing $250 million in a single day.
- There has been a noticeable shift away from traditional art markets towards the digital realm. This is due to the ease of accessibility and low barrier to entry that digital art offers, as well as its potential for massive profits.
- The NFT marketplace has also been embraced by celebrities and influencers who are cashing in on their popularity by offering limited edition digital collectibles. Excitingly, some of these items have sold for millions of dollars.
- Companies like NBA Top Shot, Sorare, and Crypto Avatars are popularizing an entirely new form of gaming and collectible asset storage through non-fungible tokens which are built on blockchain technology.
- OpenSea is currently the largest decentralized NFT marketplace with thousands of unique items available on sale or auction each day. It allows virtual artists to list their works on its platform and reach a global audience that would otherwise be out of reach.
- Alongside OpenSea there has been an emergence of other distinct platforms such as Rarible, SuperRare, or Mintable which allow users access to rare pieces from individual artists at varying tiers depending upon availability.
- Several large companies have also entered into the space such as Microsoft’s Xbox One game ‘Crypto Avatars’ which utilizes NFTs via Ethereum blockchain technology to trade virtual characters similar to those found in video games such as World Of Warcraft or Second Life.
- As seen in other crypto spaces, institutional investors have started investing heavily into the burgeoning NFT market looking for returns from digital assets such as artwork that can hold value over time unlike other forms of currency which depreciate quickly in value when not maintained properly.
- NFT marketplaces have also seen a higher demand from investors due to the potential of large returns on their investments and the low risk associated with investing in digital tokens compared to other forms of investment.
- There is also an increase in third-party services that support these types of marketplaces such as curation platforms or asset escrow companies which help buyers feel secure when trading NFTs.
- With the ever-growing popularity of NFTs and the potential for huge returns in this digital asset space, it is clear that NFT marketplaces will continue to thrive in 2021 and beyond.
Who Uses NFT Marketplaces?
- Collectors: Users who purchase NFTs for their own collections. They are primarily interested in rare and limited editions of digital assets, and often use them as investments in order to make money over time.
- Gamers: Users who buy NFTs to use in a variety of online gaming platforms. These include virtual worlds and blockchain-based games that offer users a wide range of rewards and experiences based on the NFTs they possess.
- Artists/creators: Users who create original art or audio and then tokenize it with an NFT. This allows them to sell their creations directly to buyers, eliminating the need for middlemen such as galleries or streaming services.
- Brand ambassadors: These users don’t usually get involved in buying and selling of NFTs, but instead leverage their status by promoting certain products or services through the platform. They capitalize on the potential marketing value of endorsing certain tokens in exchange for payment or perks from the platform owners.
- Speculators: Investors who are primarily interested in buying lower-priced digital assets, hoping that they will appreciate significantly over time due to increased demand from other participants on the platform.
- Influencers/celebrities: Prominent personalities looking to engage followers with unique experiences related to tokens such as exclusive content related to virtual goods (e.g., fan clubs), interactive events, etc., which can be monetized through promotional campaigns from sponsors associated with the tokens.
- Developers: Technical users who create software applications for the NFT marketplace and the protocols powering it. This includes third-party plugins, games, and apps that can be used by other participants on the platform for a variety of purposes.
- Traders: Professional users who engage in buying and selling large quantities of tokens with an aim to turn a profit from market fluctuations in price. They use analytical tools and in-depth knowledge of the platform to successfully predict when prices will rise or fall.
How to Choose the Right NFT Marketplace
The first factor to consider is pricing. Different marketplaces may offer various prices for digital assets, so it's important to compare prices before committing to any purchase. Additionally, be sure to look out for fees associated with transactions. Use the tools on this page to compare NFT marketplaces by features, blockchain, pricing, user reviews, and more.
The second factor is liquidity. Some markets may offer more active trading and higher volumes of buyers and sellers for the asset you are looking for than others, so look at how active a marketplace is before deciding which one to use.
Finally, make sure you select a secure platform with strong security protocols in place to protect your digital assets from potential hacks or theft. Research any marketplace’s reputation and read reviews from other users before committing yourself or your money to it. By taking all of these factors into consideration, you should be able to find a secure and reliable NFT marketplace that works best for you.