Best Personalization Software

Compare the Top Personalization Software as of January 2026

What is Personalization Software?

Personalization software enables businesses to deliver customized experiences to their customers by tailoring content, products, and services based on individual preferences, behaviors, and demographic data. These tools collect and analyze customer data from various touchpoints, such as websites, emails, and social media, to create personalized recommendations and targeted messaging. Personalization software often includes features like dynamic content delivery, customer segmentation, A/B testing, and real-time personalization, ensuring that each interaction is relevant and engaging. By providing individualized experiences, businesses can enhance customer satisfaction, increase conversion rates, and build long-term loyalty. This software is widely used in e-commerce, marketing, and customer service to drive personalized engagement at scale. Compare and read user reviews of the best Personalization software currently available using the table below. This list is updated regularly.

  • 1
    Qloo

    Qloo

    Qloo

    Qloo is the “Cultural AI”, decoding and predicting consumer taste across the globe. A privacy-first API that predicts global consumer preferences and catalogs hundreds of millions of cultural entities. Through our API, we provide contextualized personalization and insights based on a deep understanding of consumer behavior and more than 575 million people, places, and things. Our technology empowers you to look beyond trends and uncover the connections behind people’s tastes in the world around them. Look up entities in our vast library spanning categories like brands, music, film, fashion, travel destinations, and notable people. Results are delivered within milliseconds and can be weighted by factors such as regionalization and real-time popularity. Used by companies who want to incorporate best-in-class data in their consumer experiences. Our flagship recommendation API delivers results based on demographics, preferences, cultural entities, metadata, and geolocational factors.
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  • 2
    Klaviyo

    Klaviyo

    Klaviyo

    Deliver true 1:1 experiences—content, product, channel, and timing chosen per person. Klaviyo’s unified profile combines browsing, purchases, service interactions, and consent to fuel precise segments and individualized messages. Use predictive analytics (e.g., CLV, churn risk, next order date) and AI-powered recommendations to tailor every touchpoint. Personalization is native across email, SMS/RCS, WhatsApp, mobile, and web—no bolt-on CDP or nightly syncs required.
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    Starting Price: $0/month
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  • 3
    AddSearch

    AddSearch

    AddSearch

    AddSearch provides a personalized site search and recommendation tool for any website or e-commerce site. It works with any CMS and provides an Enterprise level tools to manage search results. With nearly 2000 customers globally, in Media, Telecommunications, Government, Education, eCommerce and many more, AddSearch is a proven best-of-breed site search solution. AddSearch has all the Enterprise-level features that you need: - Search personalization - Autocomplete - Smart results ranking - Including / Excluding content - Advanced search analytics with 1 year retention - Filters and facets - Custom SSO - Audit logs - Recommendation Engine - Automated synonyms suggestions - Organizational User Management - Works with any CMS - Implementations with a crawler or API - SLA up to 99.999% - Fast turnaround time Prices start from $99/month when implementing the search yourself. Search Personalization and full setup service are included in plans from $499/month.
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    Starting Price: $119.00/month
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  • 4
    Froomle

    Froomle

    Froomle

    Froomle is composed of experts in recommender systems for the digital publishing industry, allowing us to offer an extensive catalog of specialized modules that are tailored to meet your specific business needs. We also have experience in the eCommerce space, working with companies like Colruyt Group & Bellami (Shopify) to meet their personalization goals. To get people consuming, subscribing, and engaging with your content, Froomle provides AI powered recommendations that help your user access the right content regardless of the channel. Working with both media conglomerates (Axel Springer, GEDI, Hello!, Mediahuis) and independent publishers (The Boston Globe, IOL, Mediafin), Froomle has a solution for any size!
  • 5
    ActiveCampaign

    ActiveCampaign

    ActiveCampaign

    ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial today
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    Starting Price: $15 per month
  • 6
    Product Fruits

    Product Fruits

    Product Fruits

    Product Fruits is a no-code user onboarding platform for web-based apps. It allows you to onboard users and show them how to derive value from your product. Increase adoption, conversion & retention with: Interactive product tours & walkthroughs for guiding users step by step Hints, beacons & tooltips for highlighting new features, delivering tips & providing contextual support Onboarding checklists for showing users progress of their onboarding journey Announcements for publishing important news directly in your application Feedback widget to make it easy for users to report bugs and share ideas Life Ring Button for providing one centralized location for all your onboarding and support documentation as well as any 3rd-party chat widget Knowledge base for allowing users to solve problems without having to contact your support Custom events for triggering flows based on user behavior Segmentation for tailoring experiences to personas Analytics to understand user behavior
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    Starting Price: $79 per month
  • 7
    WonderPush

    WonderPush

    WonderPush

    Notifications and popups starting at €1/month for Web and Mobile. WonderPush is very fast, GDPR compliant and full-featured. - Up and running within minutes Our mission is to help you get the most out of push notifications and popups on your website and mobile apps for Android and iOS, without tearing your hair out. Powerful, easy to use and well documented, allowing you to get started in just a few minutes. - Easy to use An online dashboard for Marketers and a friendly API for Developers. - GDPR compliant We never share your data with third parties. Your data is safe with us and we protect the privacy of your users as if they were ours - Faster than the competition 350K messages sent per second. That's 21 million messages per minute. - Full-featured starting €1 / month Rich formats, automation, real-time analytics, powerful segmentation... All features are included and you benefit from evolutions without ever having to pay more.
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    Starting Price: €1 per month
  • 8
    Marketo

    Marketo

    Marketo

    Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.
    Starting Price: $895 per month
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    Segment

    Segment

    Twilio

    Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.
    Starting Price: $120 per month
  • 10
    Netcore Cloud
    Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels
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    BenchmarkONE

    BenchmarkONE

    BenchmarkONE

    Make every relationship count and make the most out of every opportunity with BenchmarkONE (formerly Hatchbuck). BenchmarkONE is an all-in-one sales and marketing software for small businesses that combines CRM, email marketing, and marketing automation tools. With BenchmarkONE, growing businesses can easily keep tabs on prospects and customers, automate followup, and track success of campaigns with ease.
    Starting Price: Free
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    SuiteCRM

    SuiteCRM

    SuiteCRM

    SuiteCRM is the award winning Customer Relationship Management application brought to you by SuiteCRM Ltd who are the authors and maintainers. The application is enterprise ready and completely scalable to suit any business size or business requirement. The application is fully customisable and can be tailor made to fit your current or future business processes. Most importantly the application is Open Source, so it’s completely FREE to use, with no limitations on users.
    Starting Price: Free
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    Dot.vu

    Dot.vu

    Dot.vu

    Dot.vu is an Interactive Content Platform that empowers brands to create Interactive Experiences that engage, entertain, and educate their audiences – without writing a single line of code. Powered by a wide range of add-ons and components, the Dot.vu platform gives its users complete creative freedom in crafting unique Interactive Content that differentiates their brand from competitors, provides customer insights, generates leads, and boosts conversion rates. The Dot.vu platform helps you to unleash the power of data. Interactive Content allows you to track your KPIs through visual dashboards and reports, and zero- and first-party data for more customer insights. With Dot.vu, you can create, publish, manage, and track your content on one platform. If time is of the essence, our Agency Service guides, supports and creates Interactive Content for you.
    Starting Price: $200 per month
  • 14
    Comarch Loyalty Marketing Platform
    The Comarch Loyalty Marketing Platform is a comprehensive solution designed to enhance customer engagement and retention through tailored loyalty programs. It empowers businesses to create personalized customer experiences by leveraging advanced data analytics and automation. Key benefits include increased customer retention, improved brand loyalty, and enhanced revenue generation. The platform offers a range of functionalities, such as marketing automation to streamline campaigns, pre-integrated customer journeys for seamless interactions, and advanced personalization that adapts to individual preferences. Additionally, it provides robust AI-driven data analytics for actionable insights, helping businesses optimize their strategies. With 30 years of expertise in executing the most complex loyalty initiatives, Comarch supports some of the world’s most recognized brands, such as Auchan, BP, Carrefour, Heathrow Airport, JetBlue Airlines, Galeries Lafayette, and True Digital.
    Starting Price: $0
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    Segmentify

    Segmentify

    Segmentify

    If you’re looking for a personalisation solution to increase sales, boost customer engagement and provide better insights into your customers than other solutions then look no further. Imagine a tool that already knew your customer's preferences before they landed on your site, and was able to recommend the right products to the right customer at the right time. Segmentify creates a personalised shopping experience across every customer touchpoint in real-time, giving you the best advantage over your competition. Powered by machine-learning technology, Segmentify tracks and targets individual website visitors according to their unique online buying habits better than any personalisation platform on the market. Don’t take our word for it - Forbes mentioned us as one of the top machine learning companies to watch!
    Starting Price: $750.00/month
  • 16
    Vue.ai

    Vue.ai

    Mad Street Den

    Vue.ai is an end-to-end retail automation platform that is trusted by over 100+ retailers across the globe, including Diesel, Nordstrom, Tata Cliq, Mercado Libre, ThredUp, Rent the Runway, and many more. Vue.ai is redesigning the future of retail with Artificial Intelligence. Using Visual AI and ML algorithms, Vue.ai's suite of products addresses retail's biggest problems- from improving productivity to driving revenues. Our AI platform is used for: Automated catalog management Automated image moderation (for marketplaces) Automated on-model imagery AI-enabled styling and outfitting AI-enabled dynamic 1:1 personalization Personalized shopper journeys
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    Streamoid

    Streamoid

    Streamoid Technologies

    Fashion Superintelligence Transforming Fashion Retail. Streamoid offers a suite of AI solutions and tools for web optimization and personalization. Seamlessly infuse fashion AI into your processes and empower all to do more. E-Commerce APIs Solutions for every part of your website and mobile apps. Fashion focused search and recommendation engines that improve relevance and increase conversions. Catalog Automation. From days of manual work to minutes. Create marketing videos from just product photos. Retail Intelligence. Compare products across the globe. Get amazing insights on your sales. Hyper Personalization. Match customers to products they want. ML Services Use your existing fashion data to create machine learning models with our No Code Solution. How we do it. Computer Vision. Fashion Specific Deep Learning Stack Fashion domain provides unique challenges for automation. We have trained over 7000 models to automate fashion.
    Starting Price: $500 per month
  • 18
    Alibaba Cloud AIRec

    Alibaba Cloud AIRec

    Alibaba Cloud

    Powered by Alibaba’s leading big data and artificial intelligence technologies, Alibaba Cloud Artificial Intelligence Recommendation (AIRec) provides personalized recommendation services for enterprises and developers. It is built on service accumulations in a variety of industries, such as e-commerce, content, news, live streaming, and social media. Implement personalized recommendations based on the negative feedback from users. Create a scene in the AIRec console and customize item selection and launching policies. Optimize diversified configurations based on business scenarios to improve user experience. AIRec helps you associate users with items and content to achieve efficient algorithm-based recommendations. Captures and analyzes user behavior in seconds and provides personalized recommendations within milliseconds. AIRec supports more than 1,000 QPSs. Users can refresh the page to view the latest recommended content.
    Starting Price: $1.65 per month
  • 19
    Azure AI Personalizer
    Boost conversion and engagement, and add real-time relevance to product recommendations, with reinforcement learning–based capabilities available only through Azure. Select hero content, optimize layouts, and personalize offers with two API calls. Use AI Personalizer, part of Azure AI Services, as a standalone personalization solution or to complement existing ranking engines, with no machine learning expertise required. Give customers relevant experiences that improve over time based on their behavior. Improve click-through on home pages, create personalized channels, or optimize coupon offers and terms. Let AI discover what maximizes results to stay on top of changing trends. Unlike recommendation engines that offer a few options from a large catalog, AI Personalizer presents the single best outcome for a user every time they interact with your app. Embed AI Personalizer by adding two lines of code. Easily inspect the accuracy of predictions and optimize as needed.
    Starting Price: $1 per 1,000 transactions
  • 20
    Synerise

    Synerise

    Synerise

    Synerise is an AI-driven Customer Data & Experience Platform (CDXP). Comprehensive, data-driven solution that centralizes and utilizes customer data to enhance marketing and engagement. Leveraging advanced artificial intelligence, Synerise aggregates data from various sources, creating detailed, real-time customer profiles. Key Strengths of Synerise Synerise excels in several key areas that set it apart from other platforms: - Real-time capabilities. Powered by TerrariumDB, our proprietary database engine designed specifically for behavioural intelligence, real-time computing - AI Engine. The quality of AI algorithms confirmed by successful participation in: Rakuten Data Challenge 2020; Twitter RecSys AI Challenge 2021; KDD Cup 2021; Booking.com AI Challenge 2021 - Time-To-Market. Confirmed by numerous successful implementations across various clients from various industries.
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    CanisHub

    CanisHub

    CanisHub

    Increase your online store sales by an average 15% by personalizing your customers’ journey using product recommendations, personalized announcements, browser push notifications, email and SMS. CanisHub’s ML-powered personalization platform runs on proprietary algorithms that analyze every interaction from all customers across touch points. Leveraging this data with predictive and statistical models, we build a unique understanding of your customers’ needs and the likelihood of purchase, thus improving the customer engagement lifecycle in real-time. Start delivering offers and messages based on their history & activities. Deliver the right discount to the right visitor at the right time based on dynamic scoring. Understand product, sales, and customer data with the help of our unified dashboard.
    Starting Price: $19 per month
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    AlphaStream

    AlphaStream

    AlphaStream

    AlphaStream makes financial markets more effective for your clients and more profitable for you. The AlphaStream experience platform takes all of your disparate financial data sources and brings them together into one unified solution for delivering hyper-personalized financial market data experiences to every single client. Your teams will have groundbreaking access to not just what your clients do, but why they do it. Discover how your teams can improve the client experience for more profit, improve sales targeting and conversions, programmatic digital campaigns, personalize education and much more. The platform is the first data experience platform built specifically to transform all real-time financial market data and deliver a personalized client user experience to the most effective channel. Ingest all of your financial data including, news & social, web, market datasets, alerts and notifications.
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    ZineOne

    ZineOne

    ZineOne

    On average, 90% of website traffic is anonymous. With the demise of third-party cookies it's imperative for leading brands to find new methods to acquire and engage consumers in the privacy-forward future. ZineOne is the leading Real Time Marketing Platform that scores and adjusts the experience of every site visitor in the moment, while on the website or mobile app, at scale - regardless if the visitor is anonymous or known - without storing any PII data. Top brands across retail, ecommerce, telecom, banking and hospitality make every session count by increasing site visitor conversions and tracking monthly revenue contribution by deploying ZineOne technology.
  • 24
    Recombee

    Recombee

    Recombee

    Increase your customer satisfaction and spending with AI powered recommendations. Applicable to your home page, product detail, emailing campaigns and much more. Building on our vast experience from various domains and site sizes, we write our own algorithms to fit clients needs. Explore performance metrics and configure recommendations to reflect your personalization needs. Use simple and user-friendly interface designed for all your team members. The recommendation engine is provided by RESTful API and SDKs for multiple programming languages.
    Starting Price: $100 per month
  • 25
    TowerData

    TowerData

    TowerData

    Avoid the costs that come with sending to bad email accounts. Email Validation helps you better connect with your customers — and preserve your marketing spend — by catching and correcting invalid email data. Learn who your customers are, what they’re interested in and their preferred point of contact with Email Intelligence. Get higher response rates by engaging your customers with better targeted, relevant content. Expand the power of your customer data with Identity Matching. TowerData’s proprietary data assets and technology includes over 1 billion customer records to help you build a complete picture of your customers across channels. Discover how your customers are behaving in the inbox with TowerData’s suite of email activity data. Re-engage customers and mitigate risk based on key activity.
    Starting Price: $0.01/one-time
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    Intellimize

    Intellimize

    Intellimize

    With your marketing ideas and our machine learning, you can optimize your web site for every single visitor. Simultaneously test all of your most creative marketing ideas to constantly showcase the messaging, content, and experiences that performs best. This is way beyond A/B testing and old-school, rules-based personalization. This is the new standard for high-converting landing pages across your website. This is Continuous Conversion™—and it changes… everything.
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    Segmentino

    Segmentino

    Segmentino

    Personalized marketing can be a powerful tool when used right. Marketers have been using this strategy for decades to improve their marketing efforts. Every brand wants to have a one-to-one relationship with each customer in real-time with personalized delivery for all channels and devices which will result in driving deeper customer engagement. In today's digital world, a recommendation engine is one of the most powerful tools for marketing. It directs the user to the products which are preferable. It is so delightful that your favorite online store understands your desires better than your spouse and all of those are reachable due to recommender systems that are brought to us by the phenomenon of Big Data. Website overlays are a potent way to increase sales by enticing visitors to make a purchase at exactly the right time. The overlay system allows you to show an overlay in response to a particular visitor scenario, such as the arrival of a first-time visitor to the site.
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    Omneo

    Omneo

    Omneo

    Customer retention is the compound interest of retail. Omneo gives your customers the tools to directly engage in sharing or managing the zero-party data you need to serve them today and to help them pick up where they left off next time. Omneo gives your team the tools and information they need to serve your customers personally, making today's experience and those to follow directly relevant and highly valuable. Omneo provides retail brand teams with the technology, expertise, and implementation support they need to dramatically improve customer frequency, retention, and advocacy. Omneo enables new ways for customers to interact, discover, and earn while rewarding high-performing staff. Omneo is explicitly designed for retailers and customers to gather, manage, and share zero-party data privately. Empower your team to create and deliver dynamic, convenient, relevant, private, and rewarding services and experiences, captivating customers and cultivating long-term loyalty.
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    Wyng

    Wyng

    Wyng

    Wyng is the world’s leading Privacy-First Marketing platform. Built on a zero-party data API and privacy by design principles, Wyng makes it easy for brands to deliver customer experiences that are always welcome, relevant, and compliant. More than 250 brands and enterprises use Wyng to build deep, trusted relationships with their customers. Build from dozens of Wyng templates or create your own custom interaction to engage customers, earn data, and build trust. More engaging, relevant experiences drive conversion, earn data, grow loyalty, and increase purchases. Build world-class, branded experiences in minutes. Use accurate, obvious zero-party data instantly for personalization and insights. Consent-driven zero-party data delivers better results without any privacy concerns. Accelerate your team with Wyng services and leverage flexible, enterprise-grade tools to move with the speed of the market.
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    Velocidi

    Velocidi

    Velocidi

    Velocidi is a first-party audience solution for e-commerce marketers. Brands and their agencies use Velocidi to automatically build and segment their first-party audiences for strategic marketing on major platforms. Velocidi’s award-winning technology uses machine learning to predict customer behavior and create highly precise segments for campaigns that maximize revenue and accelerate growth.
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