Audience

Customer experience and user interface marketing teams

About Adobe Target

Test and optimize every experience, every time. With Adobe, you get the whole optimization engine — AI-powered testing, personalization, and automation at scale — so you can find the individual in the haystack. And then delight them. The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel. Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time. AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click. Exceptional customer experiences require exceptional tools.

Integrations

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Company Information

Adobe
Founded: 1982
United States
www.adobe.com/marketing/target.html

Videos and Screen Captures

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Product Details

Platforms Supported
Cloud
Training
Documentation
Support
Online

Adobe Target Frequently Asked Questions

Q: What kinds of users and organization types does Adobe Target work with?
Q: What languages does Adobe Target support in their product?
Q: What kind of support options does Adobe Target offer?
Q: What other applications or services does Adobe Target integrate with?
Q: What type of training does Adobe Target provide?

Adobe Target Product Features

AB Testing

Surveys
Heatmaps
Multivariate Testing
Audience Targeting
Statistical Relevance Analysis
Campaign Segmentation
Visual Editor
Funnel Analysis
Test Scheduling
Split Testing
Landing Pages / Web Forms

Customer Experience

Survey Management
Customer Segmentation
Action Management
Feedback Management
Knowledge Management
Sentiment Analysis
Analytics
Dashboard
Multi-Channel Collection
Text Analysis
Trend Analysis

Customer Journey Mapping Tools

Templates
Data Import / Export
Action Management
Attribution Modeling
Collaboration
Behavioral Analytics
Surveys & Feedback
Predictive Analytics
Customer Profiles

Feature Management

Feature Alerts
Feature Rollout Management
Whitelist Creation
Product Experimentation
A/B Testing
Multivariate Testing
Entitlement Management
KPI Monitoring
Kill Switch
Feature Flag / Toggle

Heatmap

Behavioral Mapping
For Science
Dynamic Maps
Website Analytics
Radial Mapping
Element Analytics
Dashboard
Territorial Mapping
For Sales
Embeddable Maps

Personalization

Recommendation Engine
Website Personalization
Abandoned Cart Saver
Contextual Targeting
Experience Management
Campaign Segmentation
Behavioral Targeting
Account Based Marketing
A/B Testing
Content Analytics
Customer Profiles