Alternatives to Attribution
Compare Attribution alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Attribution in 2026. Compare features, ratings, user reviews, pricing, and more from Attribution competitors and alternatives in order to make an informed decision for your business.
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1
Semrush
Semrush
Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility. -
2
Identity Matrix
Identity Matrix
Identity Matrix identifies provides person-level identification for 70% of your US web visitors (3-5x more than anyone on the market). Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. On top of identification, Identity Matrix is the only software in the world that can provide person-level analytics, multi-touch attribution, and full 360 customer journey analysis. Understand exactly where every lead came from, understand the quality of each source of traffic, and analyze every segment of the buyer journey. Meet the world's first person-level insights platform that generates leads, optimizes the journey, and tackles multi-touch attribution. Get a free demo of Identity Matrix or start a free trial today. -
3
TrafficGuard
TrafficGuard
With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conversions. This means improved campaign results and a higher return on your ad spend (ROAS). The powerful solution ensures that every penny of your advertising spend is safeguarded so you can focus on achieving your marketing goals with peace of mind. Let TrafficGuard take the worry out of ad fraud protection and help you guard your: - Google Search (PPC) campaigns - Mobile UA campaigns - Affiliate spend - Social Networks But we don't just stop at technology - our expert campaign management and world-class customer service ensure you have a partner you can rely on for all your ad fraud protection needs. -
4
Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
5
JustControl.it
GRAHAMSTOWN LIMITED
JustControl.it is a marketing-focused platform enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every performance metric. Automate data collection and processing for your campaigns via cross-channel analytics solution.Starting Price: $750 per month -
6
Singular
Singular
Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. With Singular you are able to - Measure and report on all the channels you work with - Analyze ROI by combining attribution with leading cost aggregation - Track and analyze across the entire user lifecycle - Block more fraud with best-in-class fraud prevention - Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance. -
7
LeadsRx Attribution
LeadsRx, Inc.
We arm courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. LeadsRx SaaS-based marketing attribution software collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors. Use LeadsRx to see which advertising programs perform the best and which are perhaps wasted ad-spend. By calculating the Return on Ad Spend (ROAS), LeadsRx provides immediate insights that guide marketers in optimizing their budgets across channels. The product also collects customer journey maps to show consumer behavior and the ways marketing programs influence buyer decisions. -
8
Funnel
Funnel
Funnel is an automated data collection and marketing reporting software for marketers and data-driven companies. With Funnel, users can automatically gather all their advertising data from various platforms and sources and match them with conversion data, so they can more accurately analyze their online marketing spend and report ROI. Funnel offers integrations with more than 300 marketing and advertising platforms.Starting Price: $199.00/month -
9
Heap
Contentsquare
Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.Starting Price: $500.00/year -
10
Clixtell
Clixtell
Clixtell is a software platform built to stop fake clicks before they drain your ad budget. It’s the world’s best click fraud protection and detection tool, certified by Google and trusted by thousands of businesses worldwide. Clixtell protects Google Ads, Microsoft Ads, Meta, and other PPC campaigns by watching every visitor in real time, blocking fake activity instantly, and showing clear proof with full session recordings and reports. You see who clicked, from where, and on what device, with complete transparency. Along with click fraud protection, Clixtell includes call tracking and website video recording to help you see real customer behavior, improve conversions, and make smarter marketing decisions. Our flexible plans fit every business and budget, giving you full control and confidence in your online advertising, with live protection, real data, trusted results, and dedicated 24/7 support from the Clixtell team. Built for marketers who want real security performance.Starting Price: $15.00/month -
11
CaliberMind
CaliberMind
CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue. -
12
Airbridge
AB180
People-based Attribution and Campaign Measurement for Web and Mobile. Full visibility for campaigns across all platforms, channels, and devices with tools for unified measurement, campaign analytics, and accurate attribution. Customizable dashboard to present holistic measurement metrics. Airbridge’s measurement capabilities allow you to deeply analyze the performance of your executed marketing campaigns through various metrics ranging from engagements, uninstalls, retention, impressions, cost, and revenue. Measure and attribute conversions to the right media, device and platform. Our last click and statistical multi-touch models allows you to track complex non-linear customer journeys and determine in granularity the value of each campaign, channels, platforms and search keywords in influencing customer conversions. Customizable detection parameters equipped with validation rules for genuine measurement. Eliminate wasteful spending on ad fraud with Airbridge. -
13
Dreamdata.io
Dreamdata
Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.Starting Price: $999 per month -
14
Leadtosale
Leadtosale
Leadtosale offer a tracking solution for lead generation dependent businesses, whether they're: Looking for a way to start tracking customers their on-site in the tools they use, like Google Analytics, Google Ads, Facebook Ads and HubSpot. Wanting to expand their tracking to include phone calls leads, attributed back to web sessions. Close the loop on their tracking with CRM integrations which send revenue data back to their online marketing tools when leads eventually convert to sales. No worrying about implementing pixels from different providers, or making mark up changes to phone numbers. One tracking snippet does it all.Starting Price: $40 per month -
15
Factors.ai
Factors.AI
Factor-in your marketing efforts to decode customer behaviour, optimize ROI, and determine marketing’s influence on pipeline and revenue. Robust out of the box integrations to your martech stack, resulting in a 1 week onboarding cycle. Flexible and configurable attribution engine to allocate conversion credit to relevant touchpoints. Consumer grade User Experience for Analysis, defining Custom Events and Dimensions. Library of curated templates based on the best practices from high-performing teams across the globe. Stitch customer journeys from first touch to closed won, to get an integrated view of marketing performance. AI Engine that continuously analyses and diagnoses key metrics, highlighting insights and recommendations. Get a holistic view of the entire Marketing Funnel, minus all dependencies.Starting Price: $99 per month -
16
Apptrove
Apptrove
Apptrove empowers mobile marketers to conquer every stage of the user journey. We’re your one-stop mobile measurement partner, providing the data and insights you need to optimize user acquisition and engagement. Unleash the power of deep linking to seamlessly connect users to your app, and leverage customizable fraud prevention to ensure your marketing budget is invested towards real users. Go beyond basic attribution with our SKAN analytics, and gain a granular understanding of your audience with advanced segmentation features. With Apptrove, you’ll gain the knowledge to make data-driven decisions, maximize campaign ROI, and fuel long-term app success.Starting Price: $500/month -
17
Keen
Keen Decision Systems
Keen is defining the future of marketing mix as the only system to deliver both historical measurement and predictive, prescriptive planning that continually optimize marketers’ spend choices across all channels, tied to financial impact. Begin making data-driven decisions quickly and add new data as you go. Keen’s marketing elasticity engine estimates help you consider all channels, even those you’ve not tried before. Then run scenarios to build a plan that balances your financial goals and risks. When you think about marketing metrics you probably think of marketing mix, multi-touch attribution and other ways to measure past performance. But how will you decide your next best opportunity, especially if it’s in a channel you’re not using? Or when uncertainty is high, like say, in a pandemic? Keen’s SaaS platform helps you accurately predict future performance across all channels so you can make smarter decisions about how to drive growth. -
18
ROIVENUE
ROIVENUE™
ROIVENUE™ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend. The customer journey does not consist of just a single touchpoint. Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance. Our AI-based predictive model tells you how to reallocate your budget among channels for maximum performance. Depending on your marketing goals, you can optimize advertising channels for profit or revenue,Starting Price: €99 per month -
19
MyTracker
MyTracker
MyTracker is a comprehensive, multi-platform analytics and attribution tool designed for mobile apps and websites. It enables businesses to unlock audience insights, assess ad performance, and accurately forecast revenue. Key features include mobile app and website attribution, audience targeting and campaign optimization, in-depth insights into audience interests, demographic data, and user behavior, revenue analytics across all traffic sources with LTV forecasts for up to two years, and an anti-fraud solution to proactively detect ad fraud. MyTracker offers unlimited raw data export and storage, swift integration with ready-made plugins for popular platforms like WordPress and Joomla, and high-quality support across multiple channels. It supports SDK integration for iOS, Android, Unity Ads, Flutter, and alternative app stores, and integrates with various advertising sources for efficient tracking. -
20
DemandJump
DemandJump
DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer touchpoints around any topic or keyword, prioritizing what actions to take next. Finally, companies can close the loop between sales and marketing by seeing exactly which actions drive pipeline and grow revenue.Starting Price: $99 per month -
21
Adobe Marketo Measure
Adobe
Prove and improve impact with unmatched visibility into marketing performance. What is working and what isn’t? That’s the question every marketer needs to be able to answer. And it’s exactly why every B2B marketing team needs revenue attribution. Beyond just clicks and leads,Adobe Marketo Measure gives marketers unmatched visibility into their true impact on the bottom line. With attribution that measures every touchpoint in the customer journey—digital and offline, paid and organic, marketing and sales—accurately identify which channels and campaigns deliver the most revenue and highest ROI. Dealing with disparate data is frustrating.Adobe Marketo Measure automatically connects and unifies your data, so you can spend more time acting on insights and less time on tedious tasks. Get accurate data without the pain of broken spreadsheets and duplicate conversion counting. When it comes to attribution models, one size doesn’t fit all. -
22
ChannelMix
ChannelMix
Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.Starting Price: $25,000 per year -
23
AppMetrica
AppMetrica
The all-in-one install attribution, app analytics and marketing platform. Free & unlimited. No more juggling a dozen different trackers, product analytics tools, push notification services, and crash reporting solutions. Analyze all of your app’s statistics in one place and act on them instantly to drive business impact without having to make a data quilt. AppMetrica lets you pull your app’s raw data for any period via the API and manage it any way you wish. Integrate it into your CRM, BI system or custom analytics solution, or send the data to your ad partner to use it for remarketing. AppMetrica will collect all the data sent by your app, no matter how much. Without sampling or limits on data storage time. We never sell or pass your data on to third parties. Your app's data is collected and processed into reports in real time. Discover the tech behind AppMetrica. Integrate the AppMetrica SDK into your application. -
24
Odyssey Attribution
Odyssey
Odyssey is a multi-touch attribution tool that integrates with your Google Analytics and gives your insight into the true performance of your marketing channels. Increase your online marketing performance due to the actionable insights of Odyssey. After analyzing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend for each ad. Compare this to your current ad spend to identify opportunities and bottlenecks. To get started all you need is Google Analytics. Odyssey uses your Google Analytics raw click data to provide you with actionable insights. Easily integrate with all of your marketing channels. See the incremental value of each marketing channel, on every level. Customers use multiple devices. So we've optimized our attribution model to that. Odyssey uses all the available data in order to form a full customer journey with cross-device attribution. This results in a complete customer journey in a single view.Starting Price: $250 per month -
25
Northbeam
Northbeam
The companies that will win tomorrow are the ones that ask the right questions today. Northbeam learns exactly where your revenue comes from, so you can maximize ROI like never before. Snapshots give you important intel, so you can move quickly and share top-level insights with your team. Spend your time on collaboration and development, not busy work. Northbeam lets you customize reports on the fly, so you can find and share new insights.Never miss a thing with custom alerts. You'll know the moment an ad set overspends, no matter what you're up to. You can't build your business efficiently until you know precisely where your customers come from. Our machine learning goes way beyond clicks, so you know where your customers actually come from. Enjoy cleaner data, and more of it. -
26
Trackier
CloudStuff Technology Pvt Ltd
The Trackier Performance Marketing Platform (formerly vNative) enables you to create, automate, measure, and optimize all of your marketing Campaigns, Publishers, and advertisers, creatives and conversions in one place.Starting Price: $299.00/month -
27
WorkMagic
WorkMagic
WorkMagic helps omnichannel brands measure the true impact of their marketing by combining incrementality testing, multi-touch attribution, and MMM into one unified platform. Its automated geo-based incrementality tests reveal what spend actually drives incremental sales across DTC, Amazon, retail, and wholesale. Instead of relying on guesswork or over-attribution from ad platforms, WorkMagic calibrates attribution models using real experimental results for maximum accuracy. Brands get a clearer view of performance, smarter budget allocation, and higher iROAS. Onboarding takes minutes, thanks to seamless integrations with Shopify, marketing channels, and marketplaces. With WorkMagic, teams finally understand what truly works—and what doesn’t—and can scale efficiently with confidence. -
28
Lifesight
Lifesight
Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate measurement techniques and enables them to measure their full-funnel marketing using modern measurement methods like marketing mix modeling, incrementality testing & causal attribution - Helping them make better decisions that result in sustainable & profitable growth. -
29
CAKE
CAKE
Manage, measure and optimize performance marketing in real-time. CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions. Manage and measure partner performance with precision for improved profit margins. Collect, validate and distribute leads in real-time for maximum profitability. Measure channel performance using multitouch attribution, for ROAS optimization. CAKE’s Affiliate Marketing Solution provides the tools needed to efficiently manage and measure your partner marketing program, optimize performance for the highest profitability and attract valuable partners. CAKE’s Lead Generation Solution captures, validates and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts. -
30
NestAds
NestScale
NestAds, built exclusively for Shopify merchants, is an efficient ad management and marketing attribution software. Streamlining data from various ad channels into one dashboard, NestAds eliminates manual work, allowing effortless tracking of crucial ad metrics for insightful ad performance analysis. The unique feature is the server-side tracking pixel based on first-party customer purchase data, overcoming iOS 14 limitations and cookieless browsing challenges. NestAds also employs a multi-touch attribution model to pinpoint sales-driving ads and touchpoints, offering flexibility with attribution windows from 1 to 90 days. This data-driven approach optimizes ad spend, reducing waste and maximizing your ROAS. NestAds dashboard presents customer journey data in a timeline format, facilitating a clear understanding of your customer engagement across touchpoints, complete with detailed cohort analysis for insights into revenue generation and customer acquisition cost recovery.Starting Price: $0/month/user -
31
Tenjin
Tenjin
Tenjin is a mobile measurement partner (MMP) and data analytics platform primarily designed for mobile app developers, particularly those in the gaming industry. It offers a cost-effective and user-friendly solution for tracking user acquisition, in-app performance, and ad revenue across multiple advertising channels. Tenjin consolidates data from various ad networks, stores, and platforms into a single, unified dashboard, enabling developers to analyze user behavior and measure campaign effectiveness. Known for its lightweight SDK and affordable pricing, Tenjin is a popular choice for small to mid-sized game studios and independent developers. Its powerful data infrastructure also allows for customizable reporting and in-depth cohort analysis, empowering businesses to make data-driven decisions that maximize ROI and user engagement. -
32
Branch
Branch.io
Digital brands grow on Branch. Grow your business with enterprise-grade solutions designed to increase end-to-end user engagement and provide holistic measurement of marketing effectiveness across all devices, channels, and platforms. The industry-leading mobile measurement and deep linking platform, trusted by the most top ranking apps to increase efficiency and revenue. The best in mobile use Branch. Better performance in every channel across web, email, ads, and app. Branch handles all the complexity to ensure your links work across every platform and channel. Our strong link matching guarantees your users are delivered exactly where you want them. From deep linked re-engagement ads to web and email campaigns that seamlessly continue the journey even after users pause to install your app, Branch helps you offer seamless experiences that drive better performance in all of your channels. -
33
C3 Metrics
C3 Metrics
Answer your biggest marketing questions including Time to Financial Impact, Buy, Sell, or Hold Current Marketing Investments, Brand Messaging & Creative and Return on Future Marketing Investments. MRC accredited for desktop and mobile web viewability. MRC accreditation provides the highest audited standard for advertising measurement. Audits are performed by one of the big 4 accounting firms. C3 Metrics makes marketing work better. Our Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights. On average, companies using C3 Metrics report 15%+ increase in advertising ROI and a 6X return on their attribution investment. -
34
ZoomInfo Marketing
ZoomInfo
Identify sales-ready leads researching relevant topics and keywords on the web. Access 65M+ direct dial phone numbers and 150M+ verified email addresses. Tailor your account universe with 300+ attributes, insights and recent activities. Launch targeted display and social advertising campaigns to prospects based on their job title, management level and department at companies showing buying intent. Target high-value accounts and buyers within your addressable market. Trigger marketing campaigns with industry-leading buyer intent signals, scoops, and technographic data. Easily plug-and-play with your CRM and marketing automation software for cross-system targeting. Entice website visitors to take action and convert to leads — from starting a conversation to filling out your form. Engage, nurture and convert more website visitors by harnessing real-time company insights and on-page behaviors. -
35
Fingerprint
Fingerprint
Stop fraud, spam, and account takeovers with 99.5% accurate browser fingerprinting as a service. Access suspicious visitor activity and geolocation at lightspeed. Integrate our API into your server-side business rules or signup process. Receive instant notifications delivered securely to your backend systems, ideal for building scalable and asynchronous processes. Powerful account takeover protection for any web application. Keep your customers' accounts safe by accurately identifying threats before they cause damage. Users that re-use passwords across multiple services are at risk of having their accounts accessed by fraudsters who purchased or hacked their account information from elsewhere. Catch these attempts by associating multiple login attempts from bot networks. Social engineering is still one of the most reliable methods for fraudsters to access accounts. Require new visitors to provide additional authentication to stop phished accounts from being accessed easily.Starting Price: $80 per month -
36
Funnelll
Funnelll
Turn your websites into Sales Engines! Capture meaningful actions users take on your website and optimize your sales funnel for driving Conversions and Sales. No Coding needed! Link your analytics and ad accounts, with a swipe of a button, so they can share and receive data. Track and share customer actions between your website and marketing tools -- No Coding Needed! Use tracking data to optimize your marketing campaigns and website for driving sales. Select which elements to track on your website, with our easy point and click tool. No need to add or maintain tracking code. Set up once and replicate tracking across providers like Google, Facebook, and Twitter, so they would all be using the same version of data for optimizing and reporting on your campaigns. Build funnel visualizations, quickly identify bottlenecks, and what is driving customers through each stage. Understand your organic and paid sources, and how your campaigns perform across all platforms.Starting Price: $1.99 per month -
37
Oribi
Oribi
Oribi is your all-in-one Marketing Analytics tool. We empower businesses of all sizes to make smarter, data-driven decisions with our cutting-edge technology, powerful features, and top-notch optimization guidance. Oribi highlights what requires your attention and turns your data into action. Get actionable insights to drive results. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Oribi highlights what requires your attention and turns your data into action. Without using any code at all, Oribi’s Magic Events technology tracks everything visitors do on your website—every button click, form submission, page visit, or purchase, making you completely independent from developers. -
38
Blackwood Seven
Blackwood Seven
In marketing attribution methodologies around the globe there are two fundamentally differentiated approaches deployed. The first one is the top down population based approach which was traditionally done through multiple linear regression which heavily limited the number of media channels and variables that could be quantified at any given time. The second approach is the bottom up approach where individual cookie-based interactions are summed up to form a bigger picture. With Hamilton AI we have developed a new generation of unified measurement models. Models that can both attribute, optimize and allocate the biggest share of most marketing budgets. Namely the paid media spend. All without the disadvantages of the previous models. Scattered and incomparable data combined with multiple dedicated tools to measure the impact of marketing activities are leading to spurious attribution and sub-optimization. -
39
AdBeacon
AdBeacon
AdBeacon is a multi-touch attribution and optimization platform built for ecommerce brands and agencies that want to move beyond guesswork and truly measure what’s driving growth. The system works by connecting directly to your first-party data, such as revenue and customer actions from your online store, and integrates that with your paid media channels to enable accurate, real-time reporting and actionable optimization. It supports robust features, including advanced attribution across channels, cross-channel campaign tracking, lifetime value and RFM analysis, creative performance dashboards, custom audience building, and budget-management tools, all within one unified interface. With AdBeacon, you can see exactly how each ad, campaign, or touchpoint influences the customer journey, identify high vs. low-value audiences, pivot spend toward top-performing creatives, and scale campaigns with confidence and clarity by relying on verified click-and-purchase data.Starting Price: $600 per month -
40
HockeyStack
HockeyStack
We work with thousands of other SaaS companies, so we know your data is fragmented across different software. HockeyStack is the only solution that lets you collect and connect all your data in one place. Find out how the deals are closed, what your users are doing on your website, and how your product is being used. Use our and/or filters to find the exact accounts/visitors you are looking for. You can hover over the chart to see the counts for each point in time. If the date range you selected is a single day, the data points will show each hour. If the date range is between a day and a month, the data points will show each day. If the date range is more than a month, the data points will show each month. The sources table segments sessions by referrer, UTM campaigns and refs. Ads are automatically tracked using UTM parameters and shown on this table.Starting Price: $399 per month -
41
AppsFlyer
AppsFlyer
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. -
42
Windsor.ai
Windsor.ai
Connecting all marketing data. See the value and ROAS of every marketing touchpoint. Multi-touch marketing attribution models. Get all your marketing data and metrics into any tool. Optimize marketing ROI for all channels. Connecting all marketing data with our marketing attribution platform give marketers an increase in marketing ROI of 15-44%. Measure ROI for every channel, campaign, keyword and creative. Take into account cancellations, returns and offline conversions from CRM. Automate collecting all marketing data and minimize time spent on preparing and formatting. Focus instead on insights. With our advanced marketing attribution software, you can easily use all your data where and when you need. With our connectors and APIs it's easy to consume the data in any tool. Analyze and optimize customer journeys across all touch-points. Our marketing attribution software and budget optimiser helps you save time when optimising budgets.Starting Price: $19 per month -
43
WebCEO
WebCEO
WebCEO is a next-gen Internet Marketing platform that provides you with 24 powerful tools for keyword research, rank tracking, domain analysis, SEO audits, internal link analysis and backlink tracking, social media management, paid search management, competitor research, and more. The Rank Tracking tool shows local and mobile results for keywords and browsers in any language. The Keyword Research tool provides suggestions, competitive intelligence, and Google Search Console integration (keywords can be entered in any language). The lead generation widget enables agency websites to offer visitors free SEO audit reports which include the statistics for the organic traffic of a website's Top 5 Competitors. The Competitor Backlink Spy shows competitor backlinks with their anchor texts. Backlinks are identified and analyzed by the Backlink tracking tool. Among other features is WebCEO's white label that gives digital agencies the freedom to customize and brand reports.Starting Price: $36.00/month -
44
Weberlo
Weberlo
Weberlo.com specializes in advanced, real-time marketing and PPC (Pay-Per-Click) attribution tools. It features cookieless tracking, ensuring accuracy and compliance with modern privacy standards. The platform helps businesses maximize their Return On Ad Spend (ROAS) through precise ad tracking insights. It offers a deep understanding of organic attribution, helping to identify profitable traffic sources. Users can explore the entire customer journey, from initial interest to post-purchase behavior. The service integrates seamlessly with various platforms, simplifying analytics and setup processes. Weberlo also focuses on optimizing ad budgets in real-time and targeting audiences precisely. Additionally, it supports tracking of lifetime customer value and integrates deeply with payment platforms to ensure accurate financial reporting. Lastly, the platform enhances ad performance by sending quality data back to ad platforms for better optimization and cost reduction.Starting Price: $99 per month -
45
ThoughtMetric
ThoughtMetric
Ecommerce marketers use ThoughtMetric to track marketing performance and make data-driven decisions to scale revenue. ThoughtMetric integrates with the largest ecommerce and marketing platforms so you can easily connect data, track ads, and analyze performance. We help ecommerce companies understand the performance of their marketing and how to make data-driven decisions to improve it. We do this by combining siloed marketing data, complex customer journey data, and revenue attribution data to create a holistic and actionable picture of marketing performance. Find out where your customers are really coming from with ThoughtMetric's data-driven attribution modeling algorithms. Optimize your ads by scaling the campaigns that drive the most valuable customers to your store in terms of customer lifetime value. ThoughtMetric's advanced tracking will match sales back to the exact ad they came from.Starting Price: $99 per month -
46
Roasberry
Roasberry
Roasberry is a comprehensive marketing intelligence platform designed to simplify data analysis for ecommerce marketers. It integrates seamlessly with platforms like Shopify, Meta Ads, Klaviyo, Pinterest Ads, Google Ads, and Google Analytics, providing a centralized hub for managing and optimizing ad campaigns. Key features include ad analytics for tracking and improving ROI, pixel tracking for accurate cross-platform conversion attribution, and customer journey mapping to enhance engagement. The platform also offers visitor segmentation for personalized campaigns and 'Ask Berry,' an AI-driven tool delivering instant, data-driven marketing insights. Roasberry's intuitive interface and advanced attribution models enable brands to evaluate their best-performing sales funnels, making data-driven decisions more accessible. Additionally, it provides growth-oriented integration solutions and technologies, empowering businesses with flexible integration options.Starting Price: $149 per month -
47
SmartDX
SmartDX
Starting with the first click, SmartDX revolutionizes how you track and identify individual audience members, map their cross-device journeys, deliver contextual omnichannel interactions, and attribute conversions at the segment-of-one level. SmartDX offers a powerful alternative to cookies that reduces delays in contextual responses and minimizes lags in customer journeys. Capture individual journey insights and diverse audience attributes, device, channel, conversion, offer, and implicit and explicit behavioral insights, at the point of the click and at endpoints. Differentiate known from unknown individuals and resolve the multiple digital identities of every audience member across channels. Use progressive profiling across interactions and touchpoints to continuously enrich existing audience profiles. Custom tailor communications and audience experiences, smooth omnichannel handoffs, and deliver seamless journeys based on past interactions.Starting Price: $100 per month -
48
SegmentStream
SegmentStream
Recover conversions lost due to ITP, private browsing, cross-device and cross-browser customer journeys, and optimize performance of all your marketing channels and campaigns by applying SegmentStream's AI-driven predictive attribution. Collect all your marketing data into your own Google BigQuery data warehouse for automated and deduplicated cross-channel ROI reporting. Enterprise-level solution to unify and stitch all your advertising costs, website and mobile app data, CRM and offline conversions in one place for automated marketing ROI reporting. Visualize reports in your favorite BI tool. Understand the true value of all your marketing channels and campaigns in a post-cookie world by applying SegmentStream predictive attribution. Immediately know the true incremental impact of any marketing traffic sources without waiting for an actual conversion to happen, even if the conversion happens on another browser, device or within a different cookie. -
49
Voluum
Voluum
Control all your campaigns from one ad tracker. Track, optimize & automate your advertising with affiliate tracking software recommended by digital marketers from around the globe! What kind of ads do you run? Native, display, pop, email, search, push, social, video? Paid or organic? Voluum ad tracker lets you track it all! With or without redirects. Thanks to our superfast reporting you can easily monitor over 30 metrics about each visit, click, and conversion coming from all of your traffic sources – with one tool and in real time! Don’t waste time & money on wild guesses! Use Traffic Distribution AI to quickly find the most profitable combinations of ads & landing pages for your offers & audiences. Detect bot traffic with Anti-Fraud Kit. Protect your advertising & maintain good relations with offer owners.Starting Price: $69 per month -
50
Adjust
Adjust
Centralize all marketing activities with Adjust, a mobile measurement company. Adjust allows users to track all of their marketing channels and aggregate their conversion data for in-depth analysis. Adjust features real-time protection against mobile ad fraud. Adjust only offers users clean marketing attribution data for accurate analysis. Adjust enables users to gather valuable mobile marketing data points with one simple interface.
