Audience
Publishers and ad-ops teams seeking to enhance programmatic ad revenue and implement efficient, transparent header bidding across digital platforms
About Prebid
Prebid is an open-source platform offering a suite of products designed to help publishers implement header bidding on their websites and apps. The platform includes Prebid.js, Prebid Server, and Prebid Mobile, allowing publishers to move beyond traditional waterfall setups and optimize programmatic ad revenue. Prebid's flexible and scalable solutions help increase competition for ad inventory, enhancing monetization. It also emphasizes user privacy with features like Shared ID, and its robust community provides continuous development and support through a global network of ad-tech professionals.
Other Popular Alternatives & Related Software
Amazon Unified Ad Marketplace (UAM)
Improve earnings with one simple server-to-server header bidding integration. Access unique demand from Amazon and other buyers. We combine unique product ads from Amazon and demand from buyers. All bidders compete equally and transparently. One integration connects you to all buyers. Automatically set up ad server line items with a few clicks. Access all demand with one click-through agreement. We combine all earnings and send you one payment in just 60 days. Access ads from Amazon and other buyers. Reduce latency with one ad call to our server. Unified Ad Marketplace is an invitation-only service. Generally speaking, UAM is designed for web publishers who directly or exclusively represent their site and use Google Ad Manager (formerly DoubleClick for Publishers or DFP) as their ad server. Buyers on UAM include OpenX, Pubmatic, Magnite Index Exchange, Smaato and more. We are always integrating new demand partners so this list will be updated over time.
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Setupad
Setupad works with over 500 publishers to boost ad revenue through advanced programmatic advertising solutions. By leveraging Prebid technology and offering access to premium demand sources, Setupad provides publishers with the right technology and tools to combine all their demand sources, maintain transparency, and optimize performance. Whether through managed services or self-serve options, Setupad ensures publishers have the flexibility and control they need for successful website monetization.
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HeadBidder
Focus on the core part of your business that brings money, use HeadBidder.net for mechanic ad management work that is automated on the platform. The SaaS Header Bidding management platform is made for online publishers and professional online-ad monetization teams. Combines wrapped up ready-to-go features and tools: prebid.js container, 3rd-party integrations with GAM, Smart+, User ID tools, Built-in Prebid analytics, and more. Header Bidding Manager SaaS Tool “HeadBidder” Functionality. Multi-Site and Multi-Account UI. User Account and Publisher management for system administrators. Platform-wide messaging system in UI. Prebid.js based wrapper builder. Automated Prebid.js script build and adapter monitoring. Google Ad Manager API support, token-based access. Built-in Prebid Analytics. Banner and Video ad types supported. Custom floors, Aliases, User-ID modules, Prebid server adapters features supported.
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Adapex
We work with publishers to maximize their revenue while protecting user experience. Our leading tech, proprietary tools and superior service helps publishers grow their revenue. With our class-leading custom Header Bidder Solution: Network agnostic with access to 30+ premium programmatic demand partners, optimized Prebid with custom functionalities, premium Google AdX and AdX EBDA. Automated Analytics: Proprietary performance, reporting, and analytics suite, single easy-to-use dashboard that unifies and normalizes all data to best optimize yield, real-time decision-making power. Guaranteed deals and premium CPMs from our agency and brand partners. Campaign management for in-house direct deals. Seamless integration with your existing infrastructure. Easy to implement code with all future optimizations handled on our side. Responsive, ongoing, hands-on support from our experienced team.
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Pricing
Starting Price:
Free
Pricing Details:
Open source
Free Version:
Free Version available.
Integrations
Company Information
Prebid
Founded: 2015
United States
prebid.org
Videos and Screen Captures
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Product Details
Platforms Supported
Cloud
Training
Documentation
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