Best Qualitative Data Analysis Software

Compare the Top Qualitative Data Analysis Software as of January 2026

What is Qualitative Data Analysis Software?

Qualitative data analysis software helps researchers and analysts organize, interpret, and draw insights from non-numerical data such as interviews, text, images, and audio recordings. These tools enable users to categorize and code data, identify patterns, and track themes across datasets, making it easier to handle large amounts of qualitative information. Features often include data visualization, text search, and annotation capabilities, allowing for more structured and efficient analysis. By automating certain aspects of the analysis process, qualitative data analysis software improves accuracy and speeds up research workflows. Overall, this software is essential for researchers looking to analyze complex, narrative-rich data in areas like social sciences, market research, and healthcare. Compare and read user reviews of the best Qualitative Data Analysis software currently available using the table below. This list is updated regularly.

  • 1
    Qualtrics XM Platform
    The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. Listen to the voice of your customers, improve the experience gap, increase loyalty and sales. With Qualtrics Customer XM, you get the power of the latest listening engine technology, business intelligence with predictive analytics, and all the actionable capabilities for timely closure. In this way, you will gain a holistic understanding of your customers' experience and take appropriate actions that result in significant impact.
  • 2
    Medallia

    Medallia

    Medallia

    Medallia allows you to thoughtfully and systematically engage your users with targeted, in-the-moment surveys across digital and traditional touchpoints. Our easily implemented survey solutions ensure you're gathering relevant, actionable data to make measurable customer impact. Once the customer survey data is collected, Medallia's AI technology uses machine learning to analyze structured and unstructured data to uncover sentiment, find commonalities, predict behavior, anticipate needs and prescribe actions to improve experiences. Build the most effective surveys for your customer journeys. Rapidly manage change and innovation to every aspect of your experience management program—from design to emails, questions and translations—with sophisticated targeting logic, flexible conditioning and distribution. Medallia surveys allow you to
  • 3
    EnjoyHQ

    EnjoyHQ

    UserTesting

    Everything you need to build an effective research system. Centralize all your research data, improve collaboration, standardize your research process and share insights easily. Keep your classification system organized. Manage tags, properties and labels easily. Data security and privacy compliance. Trusted by private and public companies all over the world. Analyze your data and build helpful reports. Connect the dots between insights. Find anything in seconds. Hundreds of filters at your fingertips. AI powered search that works. Standardize your research practice by building templates that everybody can use. Empower more people to do better research. Deep integrations that give you real superpowers and access to customer feedback easily and say goodbye to complicated Zapier workflows. Upload files of all sizes and formats with no additional charges. Turn your audio or video recordings into timestamped transcripts. Get instant visibility of who’s engaging with insights.
    Starting Price: $25 per month
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