Best SMS Marketing Software in Europe
View:
Compare the Top SMS Marketing Software in Europe as of January 2026
Sort By:
What is SMS Marketing Software in Europe?
SMS marketing software is a tool used to send text messages directly to customers. It can be used for promotional campaigns, customer service reminders, and more. Customers opt in to receive these messages from the business. The software also helps businesses track customer engagement with its analytics feature and automated responses. Overall, it is a useful way for businesses to connect with their customers in an efficient manner. Compare and read user reviews of the best SMS Marketing software in Europe currently available using the table below. This list is updated regularly.
-
1
Twilio Messaging
Twilio
Twilio SMS Marketing empowers businesses to engage with their customers through personalized and timely text messages, enhancing customer relationships and driving brand loyalty. By leveraging Twilio's robust messaging platform, companies can create targeted campaigns that deliver promotional offers, product updates, and event notifications directly to their audience's mobile devices. This direct communication channel ensures high visibility and engagement, as SMS messages boast an impressive open rate compared to other marketing mediums. Twilio's SMS Marketing solution is designed to be flexible and scalable, accommodating businesses of all sizes and industries. With features like automated messaging, segmentation, and analytics, marketers can craft compelling messages that resonate with their audience, track campaign performance, and optimize strategies for maximum impact.Starting Price: $0.0079 per message -
2
Klaviyo
Klaviyo
Build revenue and relationships with compliant, two-way SMS. Create data-driven segments in seconds, automate conversational flows, and personalize with unified profiles. Grow lists via smart, targeted forms; protect deliverability with a dedicated hub; and attribute sales accurately alongside email and mobile. Engage globally in 20+ countries and coordinate SMS with email, WhatsApp, and push from one platform. AI assists with copy, testing, and audience optimization.Starting Price: $0/month -
3
Birdeye
Birdeye
irdeye is the #1 AI platform for Hyperlocal Marketing®, purpose-built for multi-location brands. Over 150,000 businesses rely on Birdeye’s intelligent AI agents to run marketing and drive business outcomes. Birdeye helps multi-location brands enhance online reputation, engage customers across social, search, and web, and gain real-time insights into consumers and competitors — all to boost leads & increase foot traffic, reduce costs, and grow revenue. Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of innovators from Google, Amazon, Salesforce, and Yahoo and is backed by the who’s who of Silicon Valley, including Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.Starting Price: $250/month -
4
Attentive
Attentive Mobile
Send messages your customers want to read (and act on). Attentive’s AI-powered SMS & email platform helps retail enterprises to e-commerce entrepreneurs engage customers and drive billions in revenue. We'll help you target the right audience and measure your most important metrics to optimize your marketing program. And with over 100 flexible integrations, you can seamlessly connect to the rest of your marketing stack. We partner with industry innovators in retail & e-comm, food & beverage, and media & entertainment. Attentive’s AI-powered SMS & email platform will double your ROI in just a few months. Learn more about our free 30-day trial. -
5
Odoo
Odoo
Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.Starting Price: $25.00/month/user -
6
CallTools
CallTools
CallTools offers simple, effective SMS marketing built for real conversations. Perfect for follow-ups, reminders, or quick updates, our platform supports manual, one-to-one texting with full MMS and image capabilities. Engage leads and customers in a more personal way—no bulk blasts, just real-time, human-driven interactions that boost response rates and build trust. Whether you're sending a quick photo or continuing a conversation, CallTools keeps it easy, compliant, and connected. -
7
Kixie PowerCall & SMS
Kixie
Kixie is a revenue engagement platform that helps teams connect faster, sell smarter, and scale efficiently with AI-driven automation and seamless CRM integration. ✔️ Outbound Sales: Increase connection rates by up to 400% with AI-powered Local Presence Dialing, Multi-Line PowerDialer, and Spam Risk Reduction. ✔️ Marketing: Automate calls and texts for instant follow-ups and personalized, scalable outreach. ✔️ Inbound Sales & CS: Streamline workflows with CRM-based call routing, shared SMS inboxes, and automated responses. ✔️ RevOps & Leadership: Optimize team performance with AI-powered call insights, live coaching, and real-time analytics. 🚀 Boost productivity and revenue with Kixie. Visit our website to get started for free today, no credit card required! -
8
VirtualPBX
VirtualPBX
VirtualPBX stands as an acclaimed Business Phone System Provider, renowned for its award-winning services. Offering industry-leading features, boasting 99.999% reliability, and competitive pricing, VirtualPBX equips businesses with top-tier communication tools for seamless unified communications. Catering to a diverse range of enterprises, from entrepreneurs to contact centers seeking a complete contact center solution. VirtualPBX serves as the ultimate destination for modern business VoIP needs. With plans starting at just $18 per month, VirtualPBX ensures accessibility and excellence in communication solutions. Get a free demo today!Starting Price: $18/month -
9
ChaChing.ai
ChaChing.ai
With ChaChing.ai you no longer have to stress about your SMS messages arriving, with our secure messaging platform combined with our AI Smart™ and SecurePIN™ technologies, you can be assured of quick and effective SMS delivery at a fraction of the cost. We have worked with retailers, doctors, service providers, dispensaries, pharmacies and so much more! ChaChing.ai was designed to help those who have had lots of ignored messages or those negatively affected by SHIFT and the vast set of regulations around SMS. We help make sure your messages stay compliant while allowing a whole new suite of creative tools such as custom links, image embeds, text colors and decorations and so much more! Reach out today to discuss potential options or get started on our website. Thanks Slashdot Community <3 ChaChing.ai TeamStarting Price: $50 per month -
10
SPLICE Dialog Suite
SPLICE Software
Through the utilization of automated call, text, email, and voice first SPLICE Software support businesses in creating engaging and effective communication programs that integrate seamlessly with any pre-existing workflows. SPLICE’s patented Dialog Suite™ manages all your customer opt-ins to ensures that all your communications are legally compliant. From marketing messages and surveys to payment processing and reminders, SPLICE’s automated communications can add efficiency to any use case and can be applied to both inbound and outbound messaging. And with award-winning analytics tools, you can see for yourself the difference quality communication can make! -
11
SeoSamba's Marketing Operating System or MOS is a comprehensive cloud marketing software ideal for small businesses, multi-locations enterprises, and companies who sell digital solutions to SMBs such as publishers, agencies, broadcasters, financial institutions, telcos, ISVs, MSPs. Your SeoSamba Marketing Operating System includes a set of high-performance tools to help build a powerful no-nonsense digital marketing presence up. Access SEO tools, Google, Facebook, Yelp & 100 of platforms review management tools, email marketing, social marketing tools including a mobile app, VoIP telephony and call tracking tools, text marketing and messaging tools, as well as centralized blogging for SeoToaster and Wordpress powered websites. SeoSamba MOS seamlessly integrates with SeoSamba's CRM aka SeoToaster Ultimate CRM and features two companions mobile apps, a social marketing and lead & CRM apps to help you manage your business on-the-go. SeoSamba MOS is rebrandable by resellers.Starting Price: $99.00/month
-
12
Infinite Connect
Infinite Connect
One unified platform to run your entire business remotely. Improve productivity and simplify your communications with reliable voice, video, fax, conferencing and messaging in the cloud. Flexible unified cloud communications and contact center services designed, for small and medium sized businesses. Customize your settings and capabilities to have your conference calls work the way you want. Up to 100 callers included. In place of your traditional small business phone system, our VoIP phone system or hosted PBX uses your broadband connection to make communicating easier. From small meetings to large webinars, broadcast HD video, enable integrated teleconferencing and share your desktop with ease. No downloads required. Send and receive SMS & MMS text messages online and manage internet faxing from your dashboard. Infinite provides the most up to date VoIP Phones that arrive fully configured with plug and play functionality. All you have to do is turn on your phone and start talking.Starting Price: $22.50 per month -
13
EZSMS
EZSMS
EZSMS is a Japan-based, practical, low-cost SMS marketing tool. Get in touch with customers, customize messages, and even start conversations with them by allowing them to call you back. No signup fees, pay as you go. As easy as it can be. Send SMS from the web, no need to install any programs or have technical knowledge. Start engaging with your customers right away. Do you want to send messages tailored for each one of your customers, and call them by their name? You can do this by using customized CSV files and we will handle the rest. You can subscribe to a phone number and set SMS messages to be automatically sent every time a customer tries to call you with our DialSMS service. -
14
Mailchimp
Intuit Mailchimp
Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers.Starting Price: $9.99 per month -
15
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
16
SalesCaptain
SalesCaptain
SalesCaptain is an AI-powered customer experience management (CXM) platform designed to help local businesses attract, engage, and elevate customers through one unified communication and marketing hub. It centralizes messaging from texts, calls, social media, web chat, and payments into a single dashboard, backed with AI-generated communications and follow-up workflows. Features include automated review collection, intelligently filtering and posting positive feedback, plus business listing optimization, smart campaigns for personalized text and email, multi-channel web chat powered by Buk AI, and built-in phone solutions with AI call reception, whisper coaching, transcription, and call tracking. It also offers a customer manager to consolidate customer data and interactions, referral and feedback tools, competition insights, and SmartPages for SEO visibility.Starting Price: $300 per month -
17
ClickSend
ClickSend
ClickSend offers SMS, MMS, Voice, Online Mail, Email and Fax software for businesses. Our communications and messaging tools are simple to use, automate and integrate. That’s why they’re used by some of the most trusted brands, organisations and developers globally. Built for all, you can access ClickSend via our Dashboard, mobile app, flexible API or 900+ integrations. Plus, ClickSend offers helpful 24/7 support, and lightning fast delivery via a secure and reliable platform. From SMS marketing and alerts to bulk mailouts sent from your browser, join over 90,000+ businesses sending communications around the world. Our 100% uptime guarantee and lightning fast direct routes provide reliable messaging, no matter the channel. From small businesses to enterprise, ClickSend powers billions of messages around the world with 232+ direct carrier connections. Plus, ClickSend is always pay-as-you-go. That’s why ClickSend is business communications, solved.Starting Price: $20 minimum topup -
18
Grayscale
Grayscale Labs, Inc
Grayscale keeps your recruiting motion humming by providing frontline HR and talent acquisition teams the platform and tools they need to deliver a frictionless candidate experience. Source, match, and hire faster with two-way, one-to-one and bulk texting, hiring hub, automation, scheduling, and more all seamlessly integrated into your ATS. Think of Grayscale as your extra set of hands in the hiring process, enabling top brands like Dick's Sporting Goods, Chobani, DoorDash, and American Airlines to secure the best talent available. With our advanced technology and streamlined approach, you can optimize your recruitment process and stay ahead of the competition. - Text Candidates Inside Your ATS - Extensive Automation Suite to Handle the Busy Work - Bulk Messaging & Drip Campaigns - Let Candidates Apply via SMS Shortcodes - Interview Scheduling & Hiring Assistant -
19
Convoso
Convoso
Convoso: The Best F 'ING Dialer for sales pros who mean business. Since 2006, Convoso has been flipping the script in the outbound sales, delivering an AI-powered sales platform that doesn't just help you grow—it helps you dominate. We’re not here to blend in; we’re here to stand out and help you do the same by driving profitability, connecting with more prospects, and crushing engagement at scale. And yeah, we’ve got compliance with TCPA and all the regs covered—so you can focus on what matters: closing deals. Convoso is trusted by thousands of customers across industries like insurance, financial services, solar, home services, BPOs, lead gen, and legal sectors. We’re not just another dialer. We’re the dialer built for closers. -
20
SlickText
SlickText
The trusted leader in text marketing, SlickText helps create valuable connections with your customers through targeted, action-driven text messages. Over 15,000 brands rely on SlickText because of its powerful software and easy-to-use platform. With SlickText, subscriber growth is easy with tools like website popups, landing pages, custom QR codes, and third-party integrations. You'll be able to engage your audience in meaningful ways that make mass text messaging personal so you can build loyalty and action. Our automated workflow tool allows you to create automated SMS sequences that engage with people one-on-one. No coding required. SlickText is known for an intuitive, easy to navigate platform coupled with responsive customer service. Their knowledge of compliance and best practices helps them actively create wins for their users.Starting Price: $29.00/month -
21
Textmagic
Textmagic
Textmagic is an all-in-one business text messaging platform designed to help companies send bulk texts, manage two-way conversations, and automate notifications with ease. The platform's streamlined features, such as scheduled messaging, customizable templates, contact management, and WhatsApp integration allow you to connect with customers globally in just a few clicks. Textmagic also helps you optimize and monitor SMS campaigns in real time with robust reporting tools that offer insights into delivery rates, engagement, and response times, ensuring transparency for every message sent. For businesses needing deeper integration, Textmagic’s SMS API and Zapier compatibility make it easy to connect with websites, CRMs, and other apps, enabling seamless automation. Whether for marketing, notifications, or internal communication, Textmagic can provide the tools to simplify your messaging efforts, with flexible pricing and reliable support to back up any company’s growth.Starting Price: $24.50/500 texts -
22
Brevo
Brevo
Say hello to Brevo (formerly Sendinblue) — the platform that helps you build customer relationships across Email, SMS, Chat, and more. The complete toolkit to turn one-time browsers into long-term customers. Connect with contacts directly in their inbox with beautifully designed email campaigns. Send targeted messages that land straight in your customers' pockets. Brevo empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. What makes us different? Brevo is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Happy Sending!Starting Price: €25 per month -
23
SimpleTexting
Sinch
Mass texting made easy. Have conversations with individual customers or send out a text to thousands at once. SimpleTexting gives you everything you need to engage your audience using SMS. Trusted by Fortune 500 companies and small businesses alike, SimpleTexting’s intuitive platform makes text marketing accessible to anyone. Send bulk messages, conduct polls, provide customer service, create automated drip campaigns and more. With flexible pricing plans and powerful features, SimpleTexting grows with you. And with an app available for iOS and Android, you can even manage your efforts from anywhere.Starting Price: $29.00/month -
24
Community.com
Community
Community is a trusted conversational marketing channel that connects Leaders—entrepreneurs, small businesses, media companies, and brands—to their Members, all via SMS text messaging. Community has seen more than 3 billion texts exchanged between its Leaders and their Members, with clickthrough rates of 59% and open rates of 95%. Texting with your audience converts into action, impact, brand loyalty, repeat sales, and more. Why? Your audience is looking for a connection with humans, not bots—we are focused on privacy and value trust, for you and your audience. Anything you can send in a text message you can send through Community. Share photos, videos, audio notes, gifs, emojis, links, and text. Our features allow you to segment by age, location, interest, and more. See why thousands of artists, entrepreneurs, small businesses, and brands use Community to text with their audience. Reserve your number today. -
25
BulkSMS.com
BulkSMS.com
BulkSMS.com is a leading business messaging platform which enables businesses to quickly and easily engage with their customers through the power of SMS. Users can send personalized bulk SMS campaigns to thousands of contacts at once, or integrate with many popular CRMs to create unique and individual customer experiences. For a more customized/bespoke solution, the robust SMS API offers scalability and reliability to businesses wanting to SMS-enable their own applications or software. -
26
Close
Close
Close is a sales customer relationship management platform (CRM) built to help you win more deals much faster. With built-in calling, SMS, and email—your team can reach leads wherever they are, with ease. Close is an “all-in-one” CRM which you can use standalone, no plug-ins or add-ons needed. Close is affordable and easy to learn. It's the perfect CRM for startups and small businesses looking to grow fast, who don't want to pay enterprise prices. Plans start at just $49/month. Close comes jam-packed with sales features to power your team, including an automatic inbox syncing, email/SMS messaging automation, Power Dialer, Predictive Dialer, call tracking and recording, VoIP, custom reporting and analytics, and so much more. Our templates are excellent for a number of fields, including real estate, B2B/SaaS, small business, finance, and beyond. Support is offered via email, phone, online FAQ documentation, and a self-service knowledge base.Starting Price: $49.00/month -
27
ActiveCampaign
ActiveCampaign
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial todayStarting Price: $15 per month -
28
User.com
User.com
User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free demo trial now at User.com →Starting Price: $249.00/month -
29
Outreach
Outreach
The Outreach Sales Execution Platform helps sales teams efficiently create pipeline and predictably close more deals. Outreach is the only complete platform that empowers the entire sales organization — from sellers to front-line managers, sales leadership, and ops — to create and close more pipeline. If you're looking to win more deals by personalizing, prioritizing, and analyzing sales activities, turn to Outreach. Outreach is the #1 sales engagement platform dedicated to make every sales team more effective at selling. From creating pipeline to optimizing sales workflows, Outreach helps to ensure that you achieve your sales goals. Top tools include sales sequences and dialer, sales email and tracking, outreach everywhere, sales intelligence, email and content templates, analytics and reporting, and coaching analytics. -
30
SMS-iT
SMS-iT
SMS-iT is a semi-sentient communication focused CRM for sales and marketing. It is an all-in-one system designed for infinite growth, providing a comprehensive suite of tools for lead acquisition, client nurturing, sales management, and client retention. It offers more than 50 sales and marketing tools, including built-in artificial intelligence, unlimited calling and texting, smart inbox with messaging channels, funnel and site builder, social media planner, appointment booking system, & much more. SMS-iT is semi-sentient because it can understand and interpret text inputs, make contextually relevant suggestions or responses, and learn from user interactions to future interactions. Additionally, SMS-iT CRM stands out with features like SIM card integration, advanced AI capabilities for messaging and marketing, an ecosystem of 30 SMS gateways, and blockchain and IoT capabilities. It is tailored to help businesses scale faster and save costs on their monthly software expenses.Starting Price: $299/month
