Best Web Analytics Software
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Compare the Top Web Analytics Software as of January 2026
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What is Web Analytics Software?
Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions. Compare and read user reviews of the best Web Analytics software currently available using the table below. This list is updated regularly.
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1
Kubit
Kubit
Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. -
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Angelfish Software
Actual Metrics
Most web analytics products are SaaS-based and require JavaScript tracking. This tracking is frequently blocked. Angelfish Software is different: it's a self-hosted log analyzer that creates web analytics reports from access logs. All of the websites & web-based applications used by your organization create an access log. One of the advantages to access logs is that they store a history of all requests received. If your website Users block JavaScript tracking, they can't block themselves from the access log. Angelfish is used by companies around the world to accurately track public websites, Intranet websites & applications, and anything accessed via a browser. If you're a marketer that uses Google Analytics, Angelfish shows you traffic from Users that block GA tracking (we've seen it as high as 35%). Angelfish blazes through logs at 5 GB/min, is easy to install & maintain, is fully supported, and shows data you won't see in other products. Visit us to learn more!Starting Price: $1,995 -
3
Insightech
Insightech
Insightech provides digital teams with clear digital experience insights unhindered by sampled or incomplete data. With Insightech you get all the tools to do thorough marketing reporting, page content analysis, conversion funnel optimisation and website re-platforming in one easy-to-install and run solution. Also benefit from dedicated support, workshops and training to ensure continued success as you advance your organisation's experience analytics capability. Dive deep into your raw data to discover and resolve payment issues, website bugs and coupon code errors with the following features: - Session Replay - Clickmaps - Scrolling Heatmaps - Form Analysis tools - Conversion Funnels - Marketing Analytics Dashboards - Chrome extension plugin which turns your live website into an analytics dashboardStarting Price: $10,000 per annum -
4
Looker
Google
Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time. -
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TWIPLA
TWIPLA
Learn more at TWIPLA.com. • Identify your site’s weak spots by analyzing visitor behavior via heatmaps, events, session replays, and funnels, as well as a survey tool. • A complete web analytics solution trusted worldwide with 2.5 million installs, offering unique feature set combinations that remove data silos. • Stop guessing; get real-time analysis of your web presence with instant, unsampled site KPIs - all presented in an intuitive interface. • Stop losing data, protect your visitors from data theft and reveal up to 4x more traffic you wouldn’t see otherwise using our innovative cookieless and consentless tracking technology. Choose a world-leading suite with everything needed to optimize web performance. You don't need a cookie banner anymore. Finally get the full analytics picture of your site with the only solution that doesn’t require visitor consent - you’ll be surprised how much data you were missing before.Starting Price: $2.39 per month -
6
Extellio
Extellio International AB
Extellio is built to understand all aspects of user journeys. It shows the behaviour, experience, conversion, expectations, and pain points for users for each of your target groups. This is achieved by combining web analytics, surveys, heatmaps and session recordings in one analysis platform that gives you meaningful insights you can act on with confidence to improve conversion and user experience.Starting Price: $30 per month -
7
Google Analytics 360
Google
Analytics 360 is designed to meet the specific measurement needs of large enterprises, providing advanced customization options, scalable tools, and enterprise-grade support. Find out how your customers interact throughout their life cycle with your websites and applications. Leverage Google machine learning to get more out of your data. So you can discover new statistics and anticipate the behavior of your customers. Optimize the performance of your marketing strategy with integrations between Google's ad platforms and publisher platforms. Analyze your data quickly and collaborate with your team in an intuitive interface and with reports that can be shared. Our service level guarantees, and SLAs, give you complete peace of mind on many product features, from data collection to attribution, as well as daily exports to BigQuery. Get the most out of your analytics with premium features like enhanced data refresh, and intraday data availability within one hour of collection. -
8
Mouseflow
Mouseflow
Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.Starting Price: $31 per month when paid yearly -
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NetSpring
NetSpring
NetSpring brings the modeling flexibility and exploratory power of BI to self-service product analytics, working directly off any cloud data warehouse. Key Functionality: - Self-serve answers to any question, starting from a rich library of product analytics reports, with the ability to pivot seamlessly back and forth between any report and ad hoc visual data exploration - Combine product instrumentation with any business data in your DW for context-rich analytics - Avoid writing and maintaining complex SQL for funnel/path-type queries, but have the option of leveraging SQL for specialized analysis Key Benefits: - Full Business Context: Access any data in the DW. Deeply understand the drivers of retention, referrals, and revenue. - Privacy & Security: Your customer data never leaves the DW. Maintain a single governed source of truth. - Cost & Maintenance: Simply connect to the DW and self-serve. No data movement. Cost not tied to event volume.Starting Price: $49/mo per seat -
10
Flowpoint
Flowpoint.ai
Flowpoint is a platform designed to enhance website intelligence by allowing businesses to automate complex workflows using AI agents. It provides no-code tools to create and deploy agentic systems that can handle tasks like website analytics, content evaluation, SEO optimization, and website performance analysis. Flowpoint's AI agents can also create end-to-end website components, improve accessibility, and generate custom reports. With easy integration into existing workflows, businesses can boost their website ROI by automating repetitive tasks and gaining actionable insights, all without requiring coding skills.Starting Price: $9 per month -
11
riyo.ai
riyo.ai
rioy.ai is an innovative and comprehensive platform designed to help businesses effectively optimize user experience, drive growth, and enhance digital customer experiences riyo.ai unlocks your website's potential with anonymous lead identification, visitor tracking, behavior analysis, live chat, an AI-powered bot, and more. Fuel leads, enhance experiences, and gains a digital edge.Starting Price: $39 / month / 5 users -
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Analytics Toolkit
Web Focus
Benefit from winners earlier and cut losers as quickly as possible to maximize revenue without compromising your test’s statistical guarantees. Run tests with the right confidence requirements and for just as long as needed. Achieve optimal balance of business risk and reward with our unique test ROI optimizer. Statistically rigorous online A/B tests have never been as easy to plan and analyse. Revenue-based metrics help convince stakeholders and drive action. Free online tools are too simple, inefficient, and invite malpractice. Many others appear statistically sound yet make compromises with the very essence of what that means. Claims of tests optimal for your business are made while failing to take any business metrics as input. All important metrics of the web properties you manage available at a glance in our Google Analytics dashboard.Starting Price: $15 per month -
13
LeadLander
LeadLander
Identify anonymous website visitors with LeadLander. Take a peek at some of the key features of one of the industry's leading website visitors analytics' solutions, LeadLander. Better decision making is possible with LeadLander’s intuitive dashboard design. With information readily available at your fingertips including recent visiting companies and in some cases, recent individual visitors, you have a snapshot overview of who’s visiting your website. LeadLander provides specific details about each visitor on your website, their journey through your website pages, as well as company details including website, address and phone number. This powerful information arms sales, business development, and marketing teams with the strategic insight to focus on their prospecting and lead follow up initiatives to maximize sales opportunities. You are able to identify the pages most viewed by your website visitors to validate the success of your inbound and outbound marketing efforts.Starting Price: $75/month -
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Dreamdata.io
Dreamdata
Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.Starting Price: $999 per month -
15
MapMyUser
MapMyUser
MapMyUser provides you with real-time web analytics about your website. It can track your current online users and their activity. You can track the number of visitors who are currently live on your website on the advanced statistics page. MapMyUser also shows you the current geolocation of your online users on Google Map. Using MapMyUser is very easy. If you are hosting a blog using WordPress, then you can download our plugin. We also provide blog tracking software that can track your user's activity on your blog. The user counter is automatically updated as and when the traffic on your website changes. MapMyUser is free of cost. You can try our widget on your website or download the WordPress plugin or Joomla plugin. Getting stats couldn't be any easier. They're free and there's no registration! Simply copy the javascript code you see below and paste it into every page you want to track.Starting Price: Free -
16
Quantcast Measure
Quantcast
Quantcast Measure, an audience intelligence solution deployed across 100M+ web and mobile destinations. Gain real-time insight and research into the demographic and psychographic makeup of your audience. Learn how unique audiences engage with your website content. Leverage your unique audience insights to fuel more relevant messaging, ad campaigns, and content. Direct measurement delivers nuanced, real-time insights into your digital properties. Many audience measurement tools, such as Nielsen ratings, rely on panel-based data collection, which can deliver insights months after the fact. Direct measurement delivers real-time insights within minutes. Understanding your audiences as they visit your site has never been easier. Learn what your audience buys, what brands they prefer, what cars they drive, what media they consume outside of your site, and other consumption analytics. Implemented across 100M+ web destinations, we see users multiple times a day.Starting Price: Free -
17
Snoobi
Snoobi
Snoobi is a powerful and complete website data analytics platform. You will find out everything that is going on with your website visitors. Full first-party access to your data, 100% accurate, no data sampling, ever. Whether you want data from the current hour, last week, or two years ago. It’s secure, fast, GDPR-compliant, customizable, and easy to use, and with hundreds of Snoobi metrics, your reporting and integration possibilities are endless. Free your 1st party data from constraints and let it work for maximum actionable insight. The Snoobi analytics platform gives you the freedom to see what you want to see quickly. Regardless if these are the unfiltered metrics, dashboards, or fully customizable reports. Make any setting retroactively or on-the-fly for maximum flexibility. The proprietary clustering, filtering, and segmentation options allow you to zoom in on any session detail and any unique visitor. No matter how you want to show and use your data, we got it covered.Starting Price: €895 per year -
18
AFS Analytics
AFS Analytics
From User Behavior to Ad Campaign Performances, AFS Analytics helps you, day after day, gather, stock, quantify and analyze essential metrics of your website or online store. This sum of knowledge acquired over time will soon constitute one of your most valuable asset. A priceless resource to help you grow your online business. Never wait to know what is happening. With key data monitored in real time, analyzed and displayed in continuously updated reports, you will be able to monitor at any time the performance of your website. Every day, from the very first hours, Machine learning and AI based forecasts will help you to detect any new major trend. Will your website experience through the day an unusual traffic spike? Will your online store sales break a new record? You will know even before it happens. Never wait to know what is happening. With key data monitored in real time, analyzed and displayed in continuously updated reports, you will be able to monitor performance.Starting Price: €16.95 per month -
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Histats
Histats
User Access Management and full privacy control for each site. LOG Analyzer (last 20.000 hits , soon will be available a version with 1.000.0000 hits) and Unlimited hourly/daily/monthly analytics. Fast and solid network 99.99% uptime with more than 1.500.000.0000 hits tracked monthly. Visited URLs , Visited page titles/tags , customized events/variables , downloads/clicks - stats & trends. 100% FREE, No service limitations (up to 10 MILLIONS hits/day) Fast and solid network 99.99% uptime with more than 1.500.000.0000 hits tracked monthly. Full Real time statistics. Online visitors ( recent visits, most active visitors, pupular pages, popular referer, geolocation ). Unlimited traffic stats retention ( 10+ years ). Geolocation, Browser, Toolbars , Languages , Hardware info - stats & trends. Referer sites , Search engine , Social networks - stats & trends. Visited urls , Visited page titles/tags, customized events/variables , downloads/clicks - stats & trends.Starting Price: Free -
20
GAannotations
Crystal Ball
Add the missing pieces to the puzzle with manual annotations or upload bulk annotations via CSV, API, and Automations. Google updates, media mentions, holiday observances, website blackouts, and just about anything that can impact your website traffic. Automated annotations help ensure that your data is fully contextualized and that critical events are captured and logged. Our action alerts complement automated annotations by notifying you by email and SMS about key events that can impact your business. Get alerts about upcoming retail marketing dates, global holiday observances, Google and WordPress updates, and weather alerts so you can capitalize on opportunities and mitigate risks. You’ll also be alerted immediately if your site is offline or down unexpectedly.Starting Price: $6 per month -
21
Usermaven
Usermaven
Imagine knowing all about your audience; Usermaven gives you the power to see, understand, and act on your data like never before. Start your 30-day free trial and discover the hidden gems in your data. Usermaven's accurate tracking captures all events automatically, removing the dependence on developers and making it the easiest and most effective analytics tool for marketers and product professionals. Go beyond basic tracking with Usermaven's comprehensive suite of analytics tools. Gain in-depth website & product insights, understand user behavior, and optimize your marketing & product strategies for success. Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check. Easily spot onboarding hurdles, boost engagement, and enhance customer retention, no developer needed. Usermaven gives you a complete 360-degree view of your contacts (visitors, users & companies) data in one place. See what they do on your website/app in real-time.Starting Price: $14 per month -
22
Visitor Tracking
Visitor Tracking
Visitor Tracking is an all-in-one website and conversion tracking platform designed to help businesses monitor site traffic and boost conversions. It offers features such as session tracking, which provides a live stream of all site visitors with details on the location, landing page, session duration, source, device, pages visited, and conversion triggers. It also includes website portfolio tracking, allowing users to monitor multiple websites in one view, with data on sessions, pageviews, and unique visitors over various timeframes. Funnel tracking enables businesses to analyze each step of their funnels and identify where visitors drop off, facilitating the optimization of the customer journey. Conversion tracking is available based on page visits or events, offering insights into conversion rates over time with breakdowns by source, page, device, and UTM parameters.Starting Price: $19 per month -
23
Contentsquare
Contentsquare
Contentsquare's digital experience analytics cloud helps companies understand hidden customer behaviors, and use those insights to drive more successful experiences. Conventional web analytics don't give you the full picture. Traditional tools are hard to use and even harder to interpret — providing data that only specialists can decipher. We work hard to keep it simple. Our intuitive visual reporting makes it easy to see how customers are using your site or app. Contentsquare automatically surfaces your biggest opportunities and issues. It's like having your own team of analysts to crunch your data and feed you a smarter to-do list. Quantify the biggest UX issues that are costing you online customers, and prioritize what matters most. Watch the exact sessions leading to errors and friction. Surface and prioritize errors by revenue impact. -
24
Air360
Air360
Air360 is a privacy-first digital experience analytics for CRO. Air360 will guide you to understand the user behavior on your website and reveals hidden behavior. We focus on having a easy to use analytics tools that gets actionable insights to optimize your website and boost your conversion rate fast. CRO is going to be quick and easy with Air360 * Automatically track user interactions, errors, and purchases—no coding or tags needed. * Segment user behavior for insightful analysis. * Investigate user pathways and buying trends to pinpoint obstacles and page-level friction. * Boost personalization, testing, and design with easy integrations to accelerate CRO. *CRO experts will help you along the way Air360 is also a cookieless tracking solution enabling you to become privacy focused than ever. -
25
Simple Analytics
Simple Analytics
We show you the essentials, page views, referrers, top pages, and screen sizes. We enrich this data with useful info like original Tweets. We don't use cookies or collect any personal data. So no cookie banners, GDPR, CCPA, or PECR to worry about. When a service is free you are the product. We won't ever sell your data. As a result, we need to charge. At Simple Analytics we like to keep things simple. Not in functionality but in our interface. In one overview you see exactly how your website is performing. Do you want to get email reports into your inbox? Select weekly or monthly email reports getting a nice and simple report. Do you have a lot of t.co referrers in your analytics tools? Not with Simple Analytics, we show you the actual tweet where you got traffic from. As we don't track people we have a feature to bypass ad-blockers. You can set up a custom subdomain linking to us. If you add a DNS setting, we take care of the rest (for example the SSL certificates).Starting Price: $19 per month -
26
Analytics4now
Analytics4now
With Analytics4now you can move to Google Analytics 4 with zero stress. Get Analytics4now and take advantage of the seamless interface of Google Analytics. Have your Google Analytics report ready in seconds. Pull actionable insights based on 100% accurate data. Combine up to 5 filters with drill-down dimensions and optional metrics for detailed reporting. Keep your data since the first day of your GA4 setup. With Analytics4now you can use your GA4 data and easily navigate to the standard audience, acquisition, behavior, and conversion reports. You choose the plan that fits better to your reporting needs. You give us access permission to your GA4 Data Source in Data Studio and we set up your account in less than 24 hours. If you select the one-time payment for the Premium plan you get edit access to the dashboard immediately. We only use your data in order to create some calculated fields that are required for your Analytics4now dashboard.Starting Price: €29 per month -
27
Motif Analytics
Motif Analytics
Rich interactive visualizations for identifying patterns in user and business flows, with full visibility into underlying computation. A small set of sequence operations providing full expressivity and fine-grained control in under 10 lines of code. An incremental query engine to seamlessly trade between query precision, speed and cost according to your needs. Currently Motif uses a tiny custom-built DSL called Sequence Operations Language (SOL), which we believe is more natural to use than SQL and more powerful than a drag-and-drop interface. We built a custom engine to optimize sequence queries and are also trading off precision, which goes unused in decision-making, for query speed. -
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Acoustic Insights
Acoustic
Leverage smarter analytics to optimize your customer experience and quickly attract, engage, and convert visitors into loyal customers. Understand customers at multiple levels, with behavior data views ranging from individual sessions to full-scale, multi-channel journeys. Visualize the cross-channel customer journey and see every touchpoint that might influence a buying decision. Learn why customers abandon pages and get recommendations on how to get them back. Collect data at the visitor, page, and session levels, showing which fields customers abandon, how much time it takes them to perform a task, how often they replicate an action, and more. Target messaging based on customers’ online behavior and guide customers with personalized, engaging experiences. Understand why a campaign is successful or unsuccessful, then quickly optimize the experience for increased engagement, instead of spending time recreating issues. -
29
WebTrak
DSI
WebTrak™ extends the power of MarketWide™ by capturing website activity, which includes website visitors, pages viewed, locations, device information, operating systems, browsers, referring sources, and conversions. WebTrak™ extends the power of MarketWide™ by capturing website activity, which includes website visitors, pages viewed, locations, device information, operating systems, browsers, referring sources, and conversions. Under the hood, WebTrak stores website activity at two levels, by the visitor and by page. A visitor session can consist of several pages, tracked in the order they are accessed. WebTrak captures activity data in real-time and writes it directly into your marketing system. This seamlessly pulls together online and offline data about your customers and prospects, helping you gain unique insights and make better decisions. For GDPR compliance purposes, WebTrak distinguishes between legitimate customer/prospect visitors versus anonymous visitors.
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