Best Web Analytics Software
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Compare the Top Web Analytics Software as of January 2026
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What is Web Analytics Software?
Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions. Compare and read user reviews of the best Web Analytics software currently available using the table below. This list is updated regularly.
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1
Semrush
Semrush
Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility. -
2
Visual Visitor
Visual Visitor
AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.Starting Price: $299.00/month -
3
TrafficGuard
TrafficGuard
With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conversions. This means improved campaign results and a higher return on your ad spend (ROAS). The powerful solution ensures that every penny of your advertising spend is safeguarded so you can focus on achieving your marketing goals with peace of mind. Let TrafficGuard take the worry out of ad fraud protection and help you guard your: - Google Search (PPC) campaigns - Mobile UA campaigns - Affiliate spend - Social Networks But we don't just stop at technology - our expert campaign management and world-class customer service ensure you have a partner you can rely on for all your ad fraud protection needs.Starting Price: Free for up to $2.5k ad spend -
4
Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
5
Clixtell
Clixtell
Clixtell is a software platform built to stop fake clicks before they drain your ad budget. It’s the world’s best click fraud protection and detection tool, certified by Google and trusted by thousands of businesses worldwide. Clixtell protects Google Ads, Microsoft Ads, Meta, and other PPC campaigns by watching every visitor in real time, blocking fake activity instantly, and showing clear proof with full session recordings and reports. You see who clicked, from where, and on what device, with complete transparency. Along with click fraud protection, Clixtell includes call tracking and website video recording to help you see real customer behavior, improve conversions, and make smarter marketing decisions. Our flexible plans fit every business and budget, giving you full control and confidence in your online advertising, with live protection, real data, trusted results, and dedicated 24/7 support from the Clixtell team. Built for marketers who want real security performance.Starting Price: $15.00/month -
6
Piwik PRO
Piwik PRO
The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.Starting Price: $500 per month -
7
Looker
Google
Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time. -
8
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
9
Agile CRM
Agile CRM
All-in-One CRM. Automate your sales, marketing, and service in one platform. Avoid data leaks and enable consistent messaging. Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price. Cloud based SaaS service that is mobile-ready, fast, and simple to use. Agile CRM gives you a range of prepackaged email marketing templates to give your business the visually appealing, professional look and feel it needs. Check out Agile’s email marketing template examples, then select the template you prefer, draft your message, and automate the send. You can also create custom templates—with no programming experience—that pull in your branding for added impact. Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price. Cloud-based SaaS service that is mobile-ready, fast, and simple to use.Starting Price: $8.99 per user per month -
10
Extellio
Extellio International AB
Extellio is built to understand all aspects of user journeys. It shows the behaviour, experience, conversion, expectations, and pain points for users for each of your target groups. This is achieved by combining web analytics, surveys, heatmaps and session recordings in one analysis platform that gives you meaningful insights you can act on with confidence to improve conversion and user experience.Starting Price: $30 per month -
11
Moz Pro
Moz
Elevate your SEO strategy and surpass your goals with Moz Pro, the ultimate all-in-one suite designed by industry experts for comprehensive SEO research and tracking. Moz Pro empowers you with cutting-edge metrics and pioneering data sets, allowing you to conduct thorough keyword research, perform detailed site audits, analyze competitor data, and evaluate your link profile with precision. Additionally, Moz Pro provides customizable reporting options and robust rankings performance tracking to ensure you stay ahead of the competition. Beyond the tools, you'll gain access to an extensive library of SEO learning resources, expert hands-on support, and an interactive Q&A forum to enhance your SEO knowledge and skills. Moz Pro is your go-to solution for mastering SEO and driving success in your digital marketing efforts.Starting Price: $49 per month -
12
Percept Insight
Raptorise
Percept Insight is a simple yet powerful real-time analytics platform that enables businesses to build better products with deep insights at minimal costs. It provides actionable insights into user behaviour, user engagement, and the effectiveness of marketing campaigns. This enables companies to make data-driven decisions and improve user experience, user retention, and overall business outcomes. What Percept Insight does is simple yet powerful. It lets you understand user behavior and take actions based on those behaviors, ultimately extracting maximum value for your business. Many analytic tools exist, but what sets Percept Insight apart is its ability to preserve context. This means that it not only helps you comprehend user behaviors and create campaigns around them but does so while considering your app's performance and stability. This unique feature allows you to get the most out of your efforts.Starting Price: $1/analytics and engage -
13
Skippership
Skippership
Do you know exactly where your users struggle, such as when they encounter errors during checkout that cause them to abandon their carts? With Skippership's new AI-powered tools, you can easily spot, understand, and resolve these problems faster than ever before. Skippership combines session recordings, interactive heatmaps, goal and funnel tracking, and journey analysis into a single, intuitive dashboard. Here's what sets us apart: our AI reviews your session recordings, makes sense of every user action, finds points where people get stuck, highlights issues, and even suggests real, practical solutions on the spot.Starting Price: $27/month -
14
JustControl.it
GRAHAMSTOWN LIMITED
JustControl.it is a marketing-focused platform enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every performance metric. Automate data collection and processing for your campaigns via cross-channel analytics solution.Starting Price: $750 per month -
15
Siteimprove
Siteimprove
Turn your website into an asset as it was meant to be with Siteimprove. Siteimprove is an all-in-one website management software designed to help businesses solve today's most demanding website challenges. With Siteimprove, businesses get access to tools that allow them to optimize content quality and design, boost search engine traffic, comply with data privacy requirements, and track website performance--all from a single platform. -
16
Plumb5
Decisive Analytical Systems Pvt Ltd
Plumb5 is a Real-Time Marketing Automation & a Lead Generation Saas Product, which can Measure your Website Traffic / Convert your Website Audience to Prospects /Maximize your Project Enquiries, Site Visits and Conversions / Schedule more effective Promotional Emails, SMS & Whatsapp campaigns / Manage & Monitor all your Leads through various sources / Measure your organic and social campaigns / Live Chat with your Online Visitors -
17
AgencyAnalytics
AgencyAnalytics
AgencyAnalytics is the #1 cloud-based marketing reporting software for agencies. Save time, boost revenue and impress your clients with insightful reports and live marketing dashboards that show your full marketing impact. Monitor all of your marketing channels in one place. AgencyAnalytics integrates with more than 60 platforms to report on SEO, PPC, call tracking, social media, email marketing, and more. All fully branded for your agency. Give clients login to the interface or app as if you built the platform in-house. AgencyAnalytics includes a full suite of SEO tools designed to streamline your agency. Track rankings, monitor backlinks, perform technical SEO audits, and track the competition with our built-in SEO tools. Whether you’re an established agency or just getting started, AgencyAnalytics offers simple, scalable pricing starting at just $49 per month. Try it free for 14 days, no credit card required. Start your free trial now!Starting Price: $60.00/month -
18
Leadfeeder
Dealfront
Leadfeeder's B2B website visitor tracking and lead generation tool helps businesses track anonymous website visitors and turn them into qualified sales leads. Leadfeeder integrates with existing CRMs like Salesforce, HubSpot, Pipedrive, and email marketing tools like Mailchimp and ActiveCampaign to boost sales intelligence. With over 45,000 users globally, Leadfeeder is THE sales & marketing tool of choice for enhancing lead generation efforts. There's no credit card required for the 14-day trial, so you can get started immediately.Starting Price: $63.00/month -
19
Similarweb
Similarweb
Similarweb is the leading AI-powered digital data platform committed to unlocking the full potential of the digital landscape. Trusted by startups, Fortune 500 companies, and top global brands, we provide actionable market insights that empower businesses to understand competitors, consumer behavior, and emerging trends. Our solutions span the entire digital funnel - covering marketing, SEO, sales operations, eCommerce, and research - with comprehensive analytics across websites, apps, products, and industries. With Similarweb, businesses gain access to extensive data coverage, including over 1 billion websites, 8 million apps, and 3 million brands. Our platform delivers real-time insights with data on 5 billion search terms, 250 million display ads, and 10 billion content pages, enabling companies to stay ahead of the curve. With global reach across 190 countries and 210 industries, Similarweb helps teams benchmark performance, optimize strategies, and drive growth.Starting Price: $199/month -
20
Countly
Countly
Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly. -
21
Oribi
Oribi
Oribi is your all-in-one Marketing Analytics tool. We empower businesses of all sizes to make smarter, data-driven decisions with our cutting-edge technology, powerful features, and top-notch optimization guidance. Oribi highlights what requires your attention and turns your data into action. Get actionable insights to drive results. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Oribi highlights what requires your attention and turns your data into action. Without using any code at all, Oribi’s Magic Events technology tracks everything visitors do on your website—every button click, form submission, page visit, or purchase, making you completely independent from developers. -
22
AT Internet
AT Internet
A major global player in digital analytics and European market leader, AT Internet measures more than 20,000 sites and applications for a range of international brands and across all industries. Its brand-new Analytics Suite Delta enables companies to optimize their business decisions, engage their audiences over the long term and significantly boost their growth. A hybrid analysis platform for data, marketing and product teams, Delta is based on a powerful state-of-the-art technical infrastructure that provides groundbreaking flexibility, integrations and predictive features. Delivering unrivaled data accuracy and consistency for the entire customer journey, the solution reveals ROI-oriented insights that are precise, reliable and valuable to teams across the organization. This in turn drives higher performance and business growth through informed decision making, unifying departments and breaking data silos.Starting Price: €335/month -
23
Dataddo
Dataddo
Dataddo is a fully-managed, no-code data integration platform that connects cloud-based applications and dashboarding tools, data warehouses, and data lakes. It offers 3 main products: - Data to Dashboards: Send data from apps to dashboarding tools for insights in record time. A free version is available for this product! - Data Anywhere: Send data from apps to warehouses and dashboards, between warehouses, and from warehouses into apps. - Headless Data Integration: Build your own data product on top of the unified Dataddo API. The company’s engineers manage all API changes, proactively monitor and fix pipelines, and build new connectors free of charge in around 10 business days. From first login to complete, automated pipelines, get your data flowing from sources to destinations in just a few clicks.Starting Price: $35/source/month -
24
Littledata
Littledata
Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. - Increase abandoned cart flows revenue in Klaviyo with improved flow triggers - Enhanced Conversions for customer matching and lower CAC in Google Ads - Improved Event Match Quality Score in Meta Conversions API - Power up Google Analytics (GA4), tracking checkout steps and recurring orders - Built for data experts - making it ridiculously easy to get accurate dataStarting Price: Free -
25
Wide Angle Analytics
Input Objects GmbH
Google Analytics alternative that puts you in control. Privacy-first web analytics that helps you understand your audience and win clients. Wide Angle Analytics gives you the complete picture of your website visitors and what keeps them engaged. GDPR compliance, privacy-first approach, and unfair Adblock avoidance create a winning formula. Powerful web analytics, with business-grade features. Unmatched reliability, performance, and customization tailor-made for your business. Powerful web analytics, with obsessive attention to privacy and the law. Get the full picture of your marketing efforts, while respecting user privacy and the law. Powerful web analytics, with business-grade support. Strict GDPR compliance. The entire infrastructure is located in the EU. German-made and locally supported. Data processing agreement that protects your business. Cookies or not, you decide what's best for your business.Starting Price: €8.33 per month -
26
DataUnlocker
DataUnlocker
DataUnlocker protects your website's frontend from technical disruptions often caused by browser extensions, network filtering, and privacy tools. Modern web apps rely on analytics and marketing platforms for essential metrics – but many of these tools silently fail, even when used in full compliance with GDPR and other regulations. DataUnlocker introduces a secure JavaScript and network layer that turns third-party data into first-party, shields it from interference, ensures request delivery, and enables 100% data accuracy. Whether you're using server-side tagging or client-side analytics tools – both prone to blocking – DataUnlocker works out of the box with them all: Google Analytics, GTM, Meta Pixel, Hotjar, Segment, and others. It acts like a protected proxy, helping you recover 15–50% of lost data, fix attribution, and make smarter, data-backed decisions with confidence.Starting Price: $10.99/month -
27
Admo.tv
Admo.tv
Visits, conversions, awareness, footfall. Discover and maximize the performance of your TV investments with the Admo.tv platform. Our detection technology allows us to follow in real-time each of the market TV broadcasts. Media planning, airing context, investments. With the Watch platform, optimize your media strategy by finding out that of other brands. Admo.tv identifies who your TV-online-users are so to provide insights, tailored to your needs: online visits and conversions, geolocation and socio-demographic profile of TV engaged audience, brand awareness impact and drive-to-store drive your media plans through a performance mindset. Admo.tv allows you to boost your SEA when your audience searches for you online. Then optimize your conversion by retargeting your TV-engaged audience and creating a tailor-made customer journey. Since 2011, Admo.tv supports the biggest brands and their media agencies.Starting Price: $3,840 per year -
28
Airgrow
Airgrow
Airgrow automatically collects user actions within your website and recommends actions for improving the conversion rate of your eCommerce or SaaS business. Airgrow will automatically collect all user actions. All you have to do is to choose which of them become part of the conversion funnel. Target your advertising to the visitors who convert best. Airgrow will analyze your traffic and show you which users to target - by geography, by device type, by browser, and by operating system. Airgrow will show you which users convert worst and at what stages. Offer them incentives automatically and improve conversion rates directly from Airgrow. Increase your investments in the most effective marketing channels and terminate the least efficient. Use the Traffic Analyzer feature to see which channels work well and which do not. Implement viral loops, run campaigns, and announce special offers to boost engagement. You can compare retention by cohorts and registration dates.Starting Price: $30 per month -
29
TUNE
TUNE
The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. Digital advertisers around the world use TUNE to maximize their ROI, from partner onboarding to conversion tracking, payouts, and beyond.Starting Price: $499 per month paid annually -
30
Contentsquare
Contentsquare
Contentsquare's digital experience analytics cloud helps companies understand hidden customer behaviors, and use those insights to drive more successful experiences. Conventional web analytics don't give you the full picture. Traditional tools are hard to use and even harder to interpret — providing data that only specialists can decipher. We work hard to keep it simple. Our intuitive visual reporting makes it easy to see how customers are using your site or app. Contentsquare automatically surfaces your biggest opportunities and issues. It's like having your own team of analysts to crunch your data and feed you a smarter to-do list. Quantify the biggest UX issues that are costing you online customers, and prioritize what matters most. Watch the exact sessions leading to errors and friction. Surface and prioritize errors by revenue impact.
