Best Web Analytics Software for Windows

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.

Percept Insight is a simple yet powerful real-time analytics platform that enables businesses to build better products with deep insights at minimal costs. It provides actionable insights into user behaviour, user engagement, and the effectiveness of marketing campaigns. This enables companies to make data-driven decisions and improve user experience, user retention, and overall business outcomes. What Percept Insight does is simple yet powerful. It lets you understand user behavior and take actions based on those behaviors, ultimately extracting maximum value for your business. Many analytic tools exist, but what sets Percept Insight apart is its ability to preserve context. This means that it not only helps you comprehend user behaviors and create campaigns around them but does so while considering your app's performance and stability. This unique feature allows you to get the most out of your efforts.

Plumb5 is a Real-Time Marketing Automation & a Lead Generation Saas Product, which can Measure your Website Traffic / Convert your Website Audience to Prospects /Maximize your Project Enquiries, Site Visits and Conversions / Schedule more effective Promotional Emails, SMS & Whatsapp campaigns / Manage & Monitor all your Leads through various sources / Measure your organic and social campaigns / Live Chat with your Online Visitors

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly.

A major global player in digital analytics and European market leader, AT Internet measures more than 20,000 sites and applications for a range of international brands and across all industries. Its brand-new Analytics Suite Delta enables companies to optimize their business decisions, engage their audiences over the long term and significantly boost their growth. A hybrid analysis platform for data, marketing and product teams, Delta is based on a powerful state-of-the-art technical infrastructure that provides groundbreaking flexibility, integrations and predictive features. Delivering unrivaled data accuracy and consistency for the entire customer journey, the solution reveals ROI-oriented insights that are precise, reliable and valuable to teams across the organization. This in turn drives higher performance and business growth through informed decision making, unifying departments and breaking data silos.

DataUnlocker protects your website's frontend from technical disruptions often caused by browser extensions, network filtering, and privacy tools. Modern web apps rely on analytics and marketing platforms for essential metrics – but many of these tools silently fail, even when used in full compliance with GDPR and other regulations. DataUnlocker introduces a secure JavaScript and network layer that turns third-party data into first-party, shields it from interference, ensures request delivery, and enables 100% data accuracy. Whether you're using server-side tagging or client-side analytics tools – both prone to blocking – DataUnlocker works out of the box with them all: Google Analytics, GTM, Meta Pixel, Hotjar, Segment, and others. It acts like a protected proxy, helping you recover 15–50% of lost data, fix attribution, and make smarter, data-backed decisions with confidence.

Eye-tracking analysis within 8 hours Eye tracking studies used to cost thousands of dollars and required special hardware tied to labs. Advanced eye-tracking algorithms will allow you to track what people see within ~64px (that's size of a button!)

You don’t have time to analyze every session replay. Decibel’s AI does. Harness the power of DXS® – the world’s most sophisticated algorithm for optimizing digital experiences. Tap into DXS®, the world’s biggest brain for improving digital experiences. Instantly receive the insights you need to radically increase online conversion, engagement, and customer loyalty. Honing for years on high-traffic websites, Decibel’s DXS® crunches billions of digital experiences a month to power an unparalleled engine of insight. Immediately after installation, Decibel applies its intelligence to your website – showing you trends in user frustration and engagement, and scoring and surfacing poor experiences. Investigate further with deep, powerful visualizations that enable you to step into your users’ shoes, understand their pain, and prioritize improvements with your team. Decibel enriches your favorite tools with data about the quality of digital experiences.