branding – Brand Building and Online Marketing Blog

Category: branding

January 3, 2012

|

branding

R.I.P. Personal Branding

May 2012 finally sound the death knell for all things “personal branding.” Here’s the thing: People are people. They aren’t… READ MORE
January 10, 2011

|

account planning, adaptation, brand planning, brand relevance, brand strategy, branding, starbucks

Starbucks: Managing a brand’s expansion – Part 2

Problem: You have an established global brand but it is tied to a specific category. Your expansion plans require… READ MORE
January 6, 2011

|

account planning, brand ownership, brand planning, brand relevance, branding, design matters, starbucks

Farewell to an old friend: The Starbucks cup of coffee.

Here we go again. This week, another major consumer brand unveiled a new logo. This time around, it’s my beloved… READ MORE
March 27, 2009

|

brand, brand consciousness, brand elevation, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, branding, branding terms, brands, building value

You say Brand… I say ‘Brand’.

The topic of “what is a brand” or “what do we mean when we say brand” comes up pretty often,… READ MORE
March 10, 2009

|

account planning, brand, brand consciousness, brand culture, brand insights, brand planning, brand promise, brand strategy, brand valuation, branding, branding terms, brands, building value, Design Goodness, design thinking

Don’t let “branding” kill your brand

Words of genius from Damon Dimmick, over at UX Magazine: “When corporate marketing departments dream of brand design, they only… READ MORE
March 9, 2009

|

brand, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, branding, brands, building value

Brand advice from Jack Spade

Jack Spade’s words of brand wisdom from an old issue of Fast Company finally made their way to me again… READ MORE
October 27, 2008

|

branding, logo, logo design, logos

Chronic logo redesign vs. preserving brand integrity: Pepsi-Cola vs. Coca-Cola?

While I continue working on Part 3 of our “rescue your brand” series, here’s an interesting little footnote about the… READ MORE
October 24, 2008

|

brand elevation, brand erosion, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, brandbuilder, branding, broken brand, building value, fix your brand

Helping dying or distressed brands – part 2: Peeling back the layers of an effective diagnosis

In Part 1 of this series, we looked at what it takes for business managers and CMOs to come to… READ MORE
October 22, 2008

|

brand, brand consciousness, brand erosion, brand insights, brand ownership, brand planning, brand relevance, brand strategy, brand valuation, brandbuilder, branding, broken brand, building value, fix your brand

Helping dying or distressed brands – part 1: Accepting reality.

From Brand Building to Brand Rescue: What to do when things go very wrong. Valeria Maltoni posed a great question… READ MORE
October 10, 2008

|

anthropology, brand consciousness, brand culture, brand insights, brand ownership, brand promise, brand strategy, brand you, branding, communication, competitive edge, context, cool factor, messaging, politics, power brand, Uncategorized

Political Brand-Building: Crossing the candidate-brand barrier, one logo at a time

Pictured above: Barack Obama’s 2008 Presidential Campaign logo. Brand development: A quick look at the power of symbols. Back in… READ MORE
September 12, 2008

|

acts of rebellion, brand culture, brand insights, brand planning, brand relevance, brand strategy, branding, building value, bureaucracy, corporate culture, corporate ecosystem

Tom Fishburne on the state of Marketing today

Finally getting caught up on my blogroll reading, and found this gem of an interview with Tom Fishburne on Church… READ MORE
July 31, 2008

|

account planning, acts of rebellion, advertising, anthropology, brand consciousness, brand culture, brand planning, brand relevance, branding, brands, communication, community, cool factor, entertainment, free publicity, fun with creativity, guerilla marketing, horrible marketing, insanity, inspiration, market disruption, marketing communications, marketing ninjas, mental illness, movements, niche, pop culture, shock and awe, strategery, superbowl ads, trend spotting, trends, TV, user generating content, viral marketing, word of mouth, WTF

Viral Marketing Review: Design Patterns in Viral Marketing

Interesting (and entertaining) piece by Mike Laurie over at Ship’s Biscuit this month. Mike gives us a pretty complete list… READ MORE
May 30, 2008

|

branding, Les Cahiers de l’Advertising, marketing, pr

Marketing vs. Advertising vs. PR vs. Branding

In a nutshell. Hat tip to Francois Gossieaux, who grabbed the baton from Digital Demystified. Update: Spike over at Brains… READ MORE
March 24, 2008

|

brand consciousness, brand culture, brand insights, brand planning, brand strategy, branding

The Brand Gap Presentation

Once again, because: a) it’s good. b) repetition works. c) every time I run into this, I remember something I… READ MORE
February 27, 2008

|

brand insights, branding, creative types, Design Goodness, design thinking, style

Calling Bullshit on "design"

Every once in a great while, I cave in to common sense and take a sick day. This was the… READ MORE
February 18, 2008

|

branding, buzz marketing, photography, pr, self promotion

Grabbing everyone’s attention isn’t so hard after all.

Oh no they didn’t. “At 36lbs, 33″ long and 9″ wide at the front element, calling this lens a ‘tele’… READ MORE
February 6, 2008

|

branding, green branding, landfills, plastic, recycling, trends

How the Irish can help us cure our addiction to plastic bags.

For whatever reason, I recently started trying to stop using plastic bags. At the grocery store, at Target, and wherever… READ MORE
February 6, 2008

|

branding, identity development, product management

Spotted Dick pudding, anyone?

Also known as steamed dicky. Seriously. Spotted Dick pudding. Sounds delicious. Way to go, Heinz. 😀 photo by xris. READ MORE
August 8, 2007

|

branding, user experience

Don’t Let "Branding" Kill Your Brand.

Words of genius from Damon Dimmick, over at UX Magazine: “When corporate marketing departments dream of brand design, they only… READ MORE
August 6, 2007

|

automotive, branding, building value, creative types, Les Cahiers de l’Advertising, sales, trust

BrandingWire: The Seven Deadly Marketing Sins of Auto Dealers

This month on BrandingWire, the team is focusing on auto dealerships – a topic likely to produce some funny posts… READ MORE

Quote of the week

"People ask me what I do in the winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring."
~ Rogers Hornsby

Brand Building and Online Marketing Blog

Category: branding

R.I.P. Personal Branding

Starbucks: Managing a brand’s expansion – Part 2

Farewell to an old friend: The Starbucks cup of coffee.

You say Brand… I say ‘Brand’.

Don’t let “branding” kill your brand

Brand advice from Jack Spade

Chronic logo redesign vs. preserving brand integrity: Pepsi-Cola vs. Coca-Cola?

Helping dying or distressed brands – part 2: Peeling back the layers of an effective diagnosis

Helping dying or distressed brands – part 1: Accepting reality.

Political Brand-Building: Crossing the candidate-brand barrier, one logo at a time

Tom Fishburne on the state of Marketing today

Viral Marketing Review: Design Patterns in Viral Marketing

Marketing vs. Advertising vs. PR vs. Branding

The Brand Gap Presentation

Calling Bullshit on "design"

Grabbing everyone’s attention isn’t so hard after all.

How the Irish can help us cure our addiction to plastic bags.

Spotted Dick pudding, anyone?

Don’t Let "Branding" Kill Your Brand.

BrandingWire: The Seven Deadly Marketing Sins of Auto Dealers

Recent posts

Advertising isn’t dead.

Quote of the week

Brand Building and Online Marketing Blog

About

Topics

Follow Us