change – Brand Building and Online Marketing Blog

Category: change

October 25, 2010

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account planning, adaptation, adoption, business, change, leadership, Social Business, Social Communications, social media

Social media integration and change management: Overcoming the most basic obstacles of all.

Months ago, Sonny Gill left a comment on my post about “Becoming P2P: Principal characteristics of the new social business”… READ MORE
January 25, 2010

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change, management

Where Do Brands Go To Die? Part 1: Accepting Reality

From Brand Building to Brand Rescue: What to do when things go very wrong. Back in late 2008, Valeria Maltoni… READ MORE
July 2, 2009

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adaptation, advice, being fearless, being the best, brand culture, brand planning, brand relevance, brand strategy, change, change agent, competitive edge, corporate culture, culture, design thinking, differentiation, discipline, discovery, efficiency, evolution, excellence, fresh ideas, hybrid thinking, ideation, IDEO, innovation, insight, inspiration, kicking ass, leadership, lessons, management lessons, market disruption, market research, Nike, opportunity, passion, perfectionism, performance, product design, product development, progress, relevance, routine, smart business, strategy, success, triathlon, vision

You are ALWAYS in Beta.

You’re always in beta. Always. If you think you aren’t, you’re already falling behind and bleeding relevance. What does being… READ MORE
May 28, 2009

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2009, account planning, building value, change, clarity, client partnerships, collaboration, communication, competitive edge, corporate culture, corporate ecosystem, creative types, culture, differentiation, efficiency, expectations, good advice, human interactions, insight, management lessons, social media, solutions

The importance of speaking your clients’ language.

Somewhere in the subtext of yesterday’s post about what R.O.I. is and isn’t lives the realization that business managers and… READ MORE
February 2, 2009

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bad management, being fearless, being the best, change, change agent

Dealing with agents of un-change

“Individuals behave in a difficult manner because they have learned that doing so keeps others off balance and incapable of… READ MORE
December 9, 2008

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adaptation, anthropology, being fearless, brand ambassadors, brand elevation, brand ownership, brand relevance, business, business thinkers, change, change agent, client partnerships, collaboration, commitment, common sense, communication, community, compassion, competitive edge, contributing, conversations, customer communities, customer relationship, social media, social network, social networking, solutions

Why no successful business is an island.

The value of communities to the well-being and growth of businesses and organizations which serve them became crystal clear to… READ MORE
November 20, 2008

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account planning, adaptation, advice, anthropology, apple, bad management, being fearless, being the best, brand culture, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, building value, business, business thinkers, CEO, change, change agent, commitment, common sense, competitive edge, corporate culture, corporate ecosystem, courage, cowardice, customer communities, customer experience, customer relationship, design matters, design thinking, differentiation, economy, efficiency, employee morale, engagement, evolution, excess, excuses, expectations, experience, fix your brand, fresh ideas, good advice, happy customers, human interactions, ideation, identity, incompetence, innovation, leadership, lessons, management lessons, market disruption, marketing, marketing leadership, mediocrity, Uncategorized

What really makes A-list brands different – and recession-proof.

The difference between winning and just being in the game – Thinking about ‘NEXT’ instead of just ‘NOW’: Some words… READ MORE
September 24, 2008

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brainstorm, brand consciousness, brand insights, brand planning, brand strategy, change, evolution, fresh ideas, marketing ninjas

Shifting gears: Embracing the long(er) term narrative

Pure genius from Gavin Heaton (again): We all shuffle into the meeting and take our chairs. We greet one another,… READ MORE
September 11, 2008

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adaptation, being the best, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, building value, change, community, corporate culture, corporate ecosystem, design thinking, innovation, radical careering

Why innovation doesn’t happen in a vacuum

Found on Francois Gossieaux’ Emergence Marketing blog today: Most breakthrough innovations happen at the edges or at the intersections of… READ MORE
April 30, 2008

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change, innovation, ROI, sustainability, WOM

Some fine thinking from the 864.

Brains on Fire‘s Justine Foo (PhD) on the sustainability of value props, innovation, and the courage of looking beyond conventional… READ MORE
April 21, 2008

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blogger, blogspot, change, evolution, the brandbuilder blog, wordpress

It’s not you, it’s me: Moving to WordPress (for real this time.)

Dear Blogger/Blogspot, We’ve been together for what… three years now? Almost four? Wow. Time flies when you’re having fun. We’ve… READ MORE
January 6, 2008

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change, ideas, leadership, management, new year

Resolutions Redux – Setting brand-building goals for yourself in 2008

Making resolutions for a whole year seems so daunting… Which is probably why so few of us ever actually see… READ MORE
June 28, 2007

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change, creative types, evolution, innovation, leadership, progress

Innovation Talk with Scott berkun

Guy Kawasaki spent some time with The Myths Of Innovation and The Art of Project Management author Scott Berkun, recently,… READ MORE
February 8, 2007

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adoption, change, flexibility of execution, IDEO, kaisen

Kaizen Upgrade: The argument for flexibility of execution, and the beauty of simplicity.

From David Burn, at Ad Pulp: Hal R. Varian, professor of business, economics and information management at the University of… READ MORE
January 29, 2007

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change, change agent, innovation, new products

We’re not an ‘innovating’ company.

Yeah… So a few years ago, I was sitting in this Senior VP’s office (She was responsible for about $56M… READ MORE

Quote of the week

"People ask me what I do in the winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring."
~ Rogers Hornsby

Brand Building and Online Marketing Blog

Category: change

Where Do Brands Go To Die? Part 1: Accepting Reality

You are ALWAYS in Beta.

Dealing with agents of un-change

What really makes A-list brands different – and recession-proof.

Shifting gears: Embracing the long(er) term narrative

Why innovation doesn’t happen in a vacuum

Some fine thinking from the 864.

It’s not you, it’s me: Moving to WordPress (for real this time.)

Resolutions Redux – Setting brand-building goals for yourself in 2008

Innovation Talk with Scott berkun

Kaizen Upgrade: The argument for flexibility of execution, and the beauty of simplicity.

We’re not an ‘innovating’ company.

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