Brand Building and Online Marketing Blog

Category: client partnerships

June 4, 2009

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2009, account planning, brand culture, brand insights, brand planning, brand strategy, business, business thinkers, client partnerships, common sense, communication, competitive edge, conference, conversation, corporate culture, deceptive practices, denial, emerging markets, emerging technologies, expectations, experience, management, social media, standards

Who exactly is driving the Social Media bus in the Enterprise space?

I dig Jeremiah Owyang’s blog. The guy is wicked smart, usually spot-on with everything he says, and when it comes… READ MORE
May 28, 2009

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2009, account planning, building value, change, clarity, client partnerships, collaboration, communication, competitive edge, corporate culture, corporate ecosystem, creative types, culture, differentiation, efficiency, expectations, good advice, human interactions, insight, management lessons, social media, solutions

The importance of speaking your clients’ language.

Somewhere in the subtext of yesterday’s post about what R.O.I. is and isn’t lives the realization that business managers and… READ MORE
March 11, 2009

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account planning, advertising, advice, agency, building value, business, clarity, client partnerships, clients who get it, collaboration, communication, management lessons, sales

Account Execs: A few pointers

Part 1.0: Selling isn’t ideal, but it is necessary sometimes. I need to address the subject of value today. More… READ MORE
December 9, 2008

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adaptation, anthropology, being fearless, brand ambassadors, brand elevation, brand ownership, brand relevance, business, business thinkers, change, change agent, client partnerships, collaboration, commitment, common sense, communication, community, compassion, competitive edge, contributing, conversations, customer communities, customer relationship, social media, social network, social networking, solutions

Why no successful business is an island.

The value of communities to the well-being and growth of businesses and organizations which serve them became crystal clear to… READ MORE
October 9, 2008

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account planning, advertising, agile creativity, anthropology, archetypes, being the best, brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand planning, brand strategy, building value, bullshit, business, business thinkers, change agent, client partnerships, clients who get it, collaboration, commitment, commoditization, common sense, communication, competition, context, corporate culture, customer communities, customer experience, customer relationship, customer service, expectations, good advice, growth, hack, horrible marketing, human interactions, hybrid thinking, identity development, incompetence, insight, leadership, lessons, management, management lessons, manifesto, marketing, marketing 2.0, marketing communications, marketing leadership

On Selling Marketing Short: Fixing the R.O.I. void

Interesting post by JP Voilleque over at Marketing 2.0 this week about the use of mythology and archetypes when creating… READ MORE
June 16, 2008

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brand promise, brand relevance, brand strategy, building value, civilized behavior, client partnerships, corporate culture, customer communities, customer experience, customer relationship, customer service, differentiation, engagement, good advice, happy customers, human interactions, management, market disruption, opportunity, people power, perception, purple cows, rainmaking, relationships, relevance, routine, user experience, user interface, value proposition, wisdom, WOM

How Routine Kills Brands

“The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” – William Pollard.… READ MORE
February 26, 2008

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agency, bad management, brand planning, brand strategy, client partnerships, poor leadership

Agency-Client Dysfunction

“When you actually ignore reality for years on end, payback’s a bitch, brother!” – Bruce Sterling From the Strategic Public… READ MORE
February 6, 2007

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agency of the year, branding, client partnerships, innovation, marketing, passionate staffers, PSF, T-shaped

And now for some constructive advice…

Okay, so our last post was a bit harsh. I understand. Feathers were ruffled, egos were bruised, and some agencies… READ MORE

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