Brand Building and Online Marketing Blog

Category: clueless

May 29, 2009

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2009, account planning, bullshit, business, clueless, crap, ROI, scam, social media

How to NOT calculate Social Media R.O.I.

So Andrew Mueller (@andrewmueller) pointed me to this Social Media R.O.I. calculator thing yesterday, and I have to admit that… READ MORE
May 11, 2009

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account planning, adaptation, bad management, being the best, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brandbuilder, bullshit, clients who get it, clueless, collaboration, competitive edge, conversations, corporate culture, courage, differentiation, fix your brand, growth, incompetence, innovation, insight, intelligence, leadership, management, management lessons, mediocrity, mental illness, opportunity, planning, point of view, poor leadership, rainmaking, reputation management, smart business

We have that under control.

If I had a dollar for every time I have heard a company either say these words or infer them,… READ MORE
March 31, 2009

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2009, account planning, adaptation, arrogance, bad management, bonehead moves, brand culture, brand erosion, brand insights, brand planning, brand relevance, brand strategy, brand valuation, brands, broken brand, bullshit, bureaucracy, business, clueless, collaboration, common sense, compensation, competition, corporate culture, customer relationship, denial, differentiation, efficiency, employee morale, expectations, growth, idiocracy, incompetence, innovation, leaders, leadership, management, management lessons, market disruption, mediocrity, nepotism, nonsense, opportunity, performance, poor leadership, product design, product development, promises, purpose, relevance, setting goals, steve jobs, success, T-shaped, tactics, team building, the death of a brand, the great dumbing-down of America, value proposition, vision, vs., when things go wrong, wisdom

Killing America’s brands, one lousy C.E.O. at a time.

How “Black Widow” C.E.O.s and Caretaker Managers are choking the life out of the world’s most profitable brands: Fellow brand… READ MORE
December 5, 2008

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bad ideas, bad management, bonehead moves, brand consciousness, brand erosion, broken brand, bullshit, clueless, cowardice, customer relationship, ethics, idiocracy, idiots, karmic feedback loop, mediocrity, nonsense, politics, poor leadership

Flashback to December 2005: A letter to Ford

I found this in the vault and thought it was worth dusting off… since it’s still pretty relevant three whole… READ MORE
June 12, 2008

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bad management, bonehead moves, clueless, horrible marketing, poor leadership

How sinking brands can accelerate their demise

Metallica is writing the book on how to sink an A-list brand (namely their own). Step 1: Lose your relevance… READ MORE

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