Brand Building and Online Marketing Blog

Category: communication

November 10, 2010

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account planning, adaptation, advertising, advice, brand ambassadors, brand culture, brand insights, brand planning, brand promise, brand strategy, building value, business, commitment, communication, compassion, conversations, corporate culture, customer experience, customer relationship, customer service, Social Communications, social media, social network

Care or die: Because customer loyalty isn’t really rocket science.

If you don’t care about your customers (or as Gary Vaynerchuck would say, “if you don’t give a f*ck about… READ MORE
August 30, 2010

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account planning, communication, social media

Facebook Crisis Management 101: How to make sure your Facebook page doesn’t become a PR trojan horse

Back in March, Greenpeace and Nestle had a little disagreement over Kit Kat bars, palm oil, and orangutans. The anti-Nestle… READ MORE
August 23, 2010

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common sense, communication, competence, conversations, responsibility, sport, standards, the great dumbing-down of America, vantage point

On debates, thickness of skin, and cordiality.

A debater with thin skin is much like a soldier without composure: He isn’t much good to his craft, not… READ MORE
June 24, 2010

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adaptation, communication, community, human interactions, Social Communications, social media, social network, social networking, society

When we were social: Proxy Medium Darwinism 101

Back in the day, most people were disconnected from the world. They lived in small family groups, peer groups, villages… READ MORE
March 24, 2010

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account planning, adaptation, advice, common sense, communication, community, compassion, competitive edge, conversations, Social Communications, social media, solutions

Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – Part 2

In Part 1 of this post, we did a quick recap of how Greenpeace and hundreds of outraged environmentally-conscious web… READ MORE
March 22, 2010

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account planning, common sense, communication, community, shock and awe, smart business, social media

Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – Part 1

For once, I am not going to take sides. Let’s just keep things simple, stick to the facts, and see… READ MORE
June 16, 2009

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2009, account planning, brand culture, brand ownership, brand planning, brand relevance, brand strategy, building value, communication, community, conversations, customer communities, customer relationship, marketing 2.0, marketing communications, social media, society, the brandbuilder blog, twitter

Engagement Paradigm: The Breadth vs. Depth question

Yesterday, we redefined the term “follower” on Twitter and in doing so, discovered that followers are in fact not hapless… READ MORE
June 15, 2009

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2009, account planning, brand ambassadors, brand elevation, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, communication, competitive edge, conversations, marketing communications, social media, social networking, strategery, twitter

Engagement Paradigm: Defining the value of “followers” on Twitter

I was chatting with PepsiCo.’s Bonin (@boughb) and Josh (@jkarpf) about engagement last week when it occurred to me that… READ MORE
June 4, 2009

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2009, account planning, brand culture, brand insights, brand planning, brand strategy, business, business thinkers, client partnerships, common sense, communication, competitive edge, conference, conversation, corporate culture, deceptive practices, denial, emerging markets, emerging technologies, expectations, experience, management, social media, standards

Who exactly is driving the Social Media bus in the Enterprise space?

I dig Jeremiah Owyang’s blog. The guy is wicked smart, usually spot-on with everything he says, and when it comes… READ MORE
May 28, 2009

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2009, account planning, building value, change, clarity, client partnerships, collaboration, communication, competitive edge, corporate culture, corporate ecosystem, creative types, culture, differentiation, efficiency, expectations, good advice, human interactions, insight, management lessons, social media, solutions

The importance of speaking your clients’ language.

Somewhere in the subtext of yesterday’s post about what R.O.I. is and isn’t lives the realization that business managers and… READ MORE
May 20, 2009

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2009, account planning, adaptation, being the best, brand culture, brand insights, brand planning, brand strategy, building value, business, common sense, communication, community, competitive edge, conversations, corporate culture, customer experience, customer relationship, customer service, social media

Footnote: The Yin and Yang nature of Social Media R.O.I.

Okay… A few very smart peeps are still having trouble with my pragmatic approach to talking about Social Media R.O.I.… READ MORE
May 17, 2009

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2009, adaptation, being the best, brand planning, brand strategy, building value, business, communication, community, competitive edge, conversations, corporate culture, customer communities, customer experience, customer relationship, social media

Stop selling “Social Media” and start selling results.

Fact: Even after you’ve talked to them at length about it, most of the decision-makers you are talking to still… READ MORE
April 29, 2009

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account planning, brand consciousness, brand culture, brand planning, brand valuation, communication, community, marketing communications, pr, social media, social network

Digital Crisis Management: Putting things in context.

Yesterday, we looked at John Bell’s argument for creating a digital crisis management plan for your organization or client, in… READ MORE
April 28, 2009

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communication, corporate culture, corporate ecosystem, customer service, pr

Digital Crisis Management – a primer by John Bell

Solid piece by John Bell over at Digital Influence on the relatively new and ever evolving PR discipline of digital… READ MORE
March 11, 2009

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account planning, advertising, advice, agency, building value, business, clarity, client partnerships, clients who get it, collaboration, communication, management lessons, sales

Account Execs: A few pointers

Part 1.0: Selling isn’t ideal, but it is necessary sometimes. I need to address the subject of value today. More… READ MORE
February 12, 2009

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b2b, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, commitment, communication, community, competitive edge, conversations, corporate culture, corporate ecosystem, customer communities, customer experience, customer relationship, relationships, relevance, social media, social network

Engagement is not a campaign: Learn to become a P2P Business.

Above and below: Some revamped slides from Monday’s presentation. These two companion messages (Engagement and P2P) seem to have resonated… READ MORE
February 10, 2009

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communication, community, competitive edge, conversations, culture, customer communities, customer experience, customer relationship, differentiation, engagement, social media, social networking

Recap of Social Media Club Greenville’s 2nd Super Monday

Hey look, it’s me! And a fully stocked bar! (Thanks to Jim O’Donnell for the awesome photo.) More photos from… READ MORE
February 5, 2009

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communication, community, culture, social media, social network, social networking, society

You say Twitter, I say Community

Forget Twitter. Twitter is completely irrelevant. What we are really talking about here is a community. Fact: It would appear… READ MORE
January 12, 2009

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communication, community, greenville blogs, greenville SC, growth, social media

The Mysterious Power of Communities

From Lydia Dishman’s piece on FastCompany.com: Energy. Enthusiasm. Optimism. Hardly words that come to mind when describing a 7:30 am… READ MORE
December 15, 2008

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adaptation, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, brand strategy, commitment, communication, community, competition, conversation, customer communities, customer experience, customer relationship, engagement, social media, social network, social networking, strategy

To Tweet or not to Tweet: Why are so many major brands still not on Twitter?

It hadn’t occurred to me until late last week, but most major brands still haven’t figured out that Twitter is… READ MORE

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"People ask me what I do in the winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring."
~ Rogers Hornsby

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Brand Building and Online Marketing Blog

Category: communication

On debates, thickness of skin, and cordiality.

Digital Crisis Management – a primer by John Bell

Account Execs: A few pointers

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Advertising isn’t dead.

Quote of the week

Brand Building and Online Marketing Blog

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