Brand Building and Online Marketing Blog

Category: community

October 28, 2010

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account planning, acts of rebellion, adaptation, brand culture, brand insights, commitment, common sense, community, competence, evolution, excellence, expectations, fear, setting goals, smart business, Social Business, Social Communications, social media, strategy, success, the great dumbing-down of America, when things go wrong

The Psychology of Failure – Part 3: The Success Fallacy

We have heard it a thousand times in meetings, political speeches, at conferences and corporate feel-good events: “Failure is not… READ MORE
June 24, 2010

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adaptation, communication, community, human interactions, Social Communications, social media, social network, social networking, society

When we were social: Proxy Medium Darwinism 101

Back in the day, most people were disconnected from the world. They lived in small family groups, peer groups, villages… READ MORE
May 27, 2010

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business, buzz marketing, community, competitive edge, customer communities, customer experience, customer relationship, fresh ideas, fun with creativity, gaming, smart business, social media, social network, strategery

Do you know who the mayor of your business is?

Pop quiz: You own or manage a restaurant. A hotel. A coffee shop. A specialty goods store. A hot dog… READ MORE
March 24, 2010

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account planning, adaptation, advice, common sense, communication, community, compassion, competitive edge, conversations, Social Communications, social media, solutions

Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – Part 2

In Part 1 of this post, we did a quick recap of how Greenpeace and hundreds of outraged environmentally-conscious web… READ MORE
March 22, 2010

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account planning, common sense, communication, community, shock and awe, smart business, social media

Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – Part 1

For once, I am not going to take sides. Let’s just keep things simple, stick to the facts, and see… READ MORE
June 22, 2009

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2009, account planning, brand ambassadors, brand consciousness, brand culture, brand insights, brand planning, brand relevance, brand strategy, community, competitive edge, conversations, customer relationship, human interactions, management lessons, marketing communications, movements, referral, relationships, reputation management, social media, society, solutions, strategy, user generating content, web marketing, WOM, WOMM, word of mouth

Engagement Paradigm: Focus on Lateral Action

So we’ve been chatting about engagement these last few days, and particularly vertical action (essentially brands addressing their communities from… READ MORE
June 16, 2009

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2009, account planning, brand culture, brand ownership, brand planning, brand relevance, brand strategy, building value, communication, community, conversations, customer communities, customer relationship, marketing 2.0, marketing communications, social media, society, the brandbuilder blog, twitter

Engagement Paradigm: The Breadth vs. Depth question

Yesterday, we redefined the term “follower” on Twitter and in doing so, discovered that followers are in fact not hapless… READ MORE
May 20, 2009

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2009, account planning, adaptation, being the best, brand culture, brand insights, brand planning, brand strategy, building value, business, common sense, communication, community, competitive edge, conversations, corporate culture, customer experience, customer relationship, customer service, social media

Footnote: The Yin and Yang nature of Social Media R.O.I.

Okay… A few very smart peeps are still having trouble with my pragmatic approach to talking about Social Media R.O.I.… READ MORE
May 17, 2009

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2009, adaptation, being the best, brand planning, brand strategy, building value, business, communication, community, competitive edge, conversations, corporate culture, customer communities, customer experience, customer relationship, social media

Stop selling “Social Media” and start selling results.

Fact: Even after you’ve talked to them at length about it, most of the decision-makers you are talking to still… READ MORE
April 29, 2009

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account planning, brand consciousness, brand culture, brand planning, brand valuation, communication, community, marketing communications, pr, social media, social network

Digital Crisis Management: Putting things in context.

Yesterday, we looked at John Bell’s argument for creating a digital crisis management plan for your organization or client, in… READ MORE
April 1, 2009

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advice, building value, career, clemson, community, competitive edge, conversations, differentiation, emerging technologies, engagement, GSATC, hiring, human interactions, internet life, karmic feedback loop, people power, personal branding, referral, relationships, relevance, social media, social networking, south carolina

Photos from Clemson University’s networking 2.0 panel

So Steve Gonzalez, John Warner, Phil Yanov, Trey Pennington and I spent the latter part of the afternoon chatting with… READ MORE
March 3, 2009

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being the best, brand consciousness, brand ownership, brand planning, brand relevance, building value, business thinkers, common sense, community, competitive edge, conversations, corporate culture, corporate ecosystem, culture, customer relationship, design thinking, differentiation

Turn Insight into Action

Today’s bit of Marketing, Customer Experience, Design & Product Development advice comes from Kathy Sierra‘s awesome old blog: “Your job… READ MORE
February 27, 2009

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account planning, acts of rebellion, adaptation, adoption, advertising, agile creativity, being fearless, being the best, brand insights, business thinkers, commitment, common sense, community, competitive edge, creativity, curiosity, differentiation, discipline, discovery, efficiency, evolution, excellence, flexibility of execution, focus, fresh ideas, good advice, hybrid thinking, innovation, insight, intelligence, kicking ass, leadership, mentality, opportunity, performance, relevance, social media, wisdom

Bruce Lee on the Art of Marketing

Fantastic piece on Bruce Lee and the art of marketing over at CultureMaking (via the Creative Generalist). Read the entire… READ MORE
February 18, 2009

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account planning, advertising, apple, brand ambassadors, brand consciousness, brand culture, brand planning, brand relevance, brand strategy, brands, buzz marketing, community, conversations, cool factor, corporate culture, culture, customer communities, customer experience, customer relationship, marketing leadership, microsoft, purchasing triggers, smart business, social media

Grassroots vs. The Volcano

Ripped from Corante’s editorial page THREE YEARS ago (when Social Media wasn’t a word yet): On Grassroots and cracking the… READ MORE
February 12, 2009

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b2b, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, commitment, communication, community, competitive edge, conversations, corporate culture, corporate ecosystem, customer communities, customer experience, customer relationship, relationships, relevance, social media, social network

Engagement is not a campaign: Learn to become a P2P Business.

Above and below: Some revamped slides from Monday’s presentation. These two companion messages (Engagement and P2P) seem to have resonated… READ MORE
February 10, 2009

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communication, community, competitive edge, conversations, culture, customer communities, customer experience, customer relationship, differentiation, engagement, social media, social networking

Recap of Social Media Club Greenville’s 2nd Super Monday

Hey look, it’s me! And a fully stocked bar! (Thanks to Jim O’Donnell for the awesome photo.) More photos from… READ MORE
February 5, 2009

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communication, community, culture, social media, social network, social networking, society

You say Twitter, I say Community

Forget Twitter. Twitter is completely irrelevant. What we are really talking about here is a community. Fact: It would appear… READ MORE
February 4, 2009

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being fearless, being the best, brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand relevance, building value, business, community, compassion, competitive edge, contributing, conversations, corporate culture, culture, customer communities, customer experience, customer relationship, customer service

Dance with your customers.

The story of your relationship with your customers should read like what’s going on in Pho’s photo (above): You found… READ MORE
January 21, 2009

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account planning, adaptation, advice, collaboration, community, consumer questions, contributing, conversation, market disruption, marketing, marketing 2.0, marketing communications, marketing leadership, smart business, social media, social network

The best business e-book so far this year.

I’ll give you 10 simple reasons why you should take a few minutes each day for the next week or… READ MORE
January 12, 2009

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communication, community, greenville blogs, greenville SC, growth, social media

The Mysterious Power of Communities

From Lydia Dishman’s piece on FastCompany.com: Energy. Enthusiasm. Optimism. Hardly words that come to mind when describing a 7:30 am… READ MORE

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