Brand Building and Online Marketing Blog

Category: consumer questions

January 21, 2009

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account planning, adaptation, advice, collaboration, community, consumer questions, contributing, conversation, market disruption, marketing, marketing 2.0, marketing communications, marketing leadership, smart business, social media, social network

The best business e-book so far this year.

I’ll give you 10 simple reasons why you should take a few minutes each day for the next week or… READ MORE
November 3, 2008

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advertising, brand culture, brand planning, brand strategy, building value, communication, community, competitive edge, consumer questions, conversations, corporate culture, customer communities, customer relationship, customer service, demographics, engagement, free publicity, growth, happy customers, happy employees, human interactions, identity development, insight, kicking ass, planning, smart business, social media, social network, strategy

Understanding Marketing 2.0: A primer for companies looking for better media channels in a tough economy

How smart businesses are learning to combine “traditional” media and new “social” Media Channels to grow their brands: Interesting slideshow… READ MORE
September 22, 2008

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brand ambassadors, brand culture, brand ownership, business thinkers, collaboration, community, consumer questions, conversations, customer communities, customer experience, customer relationship, customer service

Francois Gossieaux: Insights on the convergence of communities and brands

Social Media blogger extraordinaire Shel Israel interviewed my friend and Marketing 2.0 co-blogger Francois Gossieaux earier this month about the… READ MORE
September 15, 2008

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agile creativity, amatore, anthropology, brainstorm, brand insights, brand ownership, brand relevance, community, consumer questions, contributing, conversations, core77, culture, customer communities, Design Goodness, design thinking, engagement, environmental issues, fresh ideas, green branding, human interactions, hybrid thinking, ideas, ideation, imagineering, inner amateur, passion, passionate staffers, people power, product design, product development, smart business, social media, social network, society, solutions, sustainability

How “green” designers are leveraging the innovative power of engaged communities

“Over 50% of consumers want greener, more natural housing cleaners, but only 5% actually purchase this category of product.” –… READ MORE
June 18, 2008

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consumer questions

Maybe you guys can help me with something.

I know you guys can help me put a name to the concept of usage/time commitment a consumer subconsciously assigns… READ MORE

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