corporate ecosystem – Brand Building and Online Marketing Blog

November 14, 2011

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brand ambassadors, brand planning, business, competitive edge, corporate culture, corporate ecosystem, customer experience

Brand management: The asshole effect

Every doctrine has to start somewhere. Even this one. Want to boost your repeat business, get tons of free referrals,… READ MORE

You want results? Time to start re-investing in people

“I never knew what I wanted, except it was something I hadn’t seen before.” – Robert Altman Today is a… READ MORE

December 8, 2009

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adaptation, business, clarity, corporate ecosystem, customer service, design thinking, social media

Let’s get constructive about the future of Social Media Certifications

Judging by the close to 200 pages of comments left by readers on my last post, I guess we’ve hit… READ MORE

The importance of speaking your clients’ language.

Somewhere in the subtext of yesterday’s post about what R.O.I. is and isn’t lives the realization that business managers and… READ MORE

May 5, 2009

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account planning, adaptation, bureaucracy, business, business thinkers, corporate culture, corporate ecosystem, customer experience, differentiation, expectations, marketing, marketing leadership, mission statement

On finally fixing Marketing’s R.O.I. Void

What the heck is going on with marketing anyway? Marketing discussions lately have been shifting lately to R.O.I. (as well… READ MORE

April 28, 2009

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communication, corporate culture, corporate ecosystem, customer service, pr

Digital Crisis Management – a primer by John Bell

Solid piece by John Bell over at Digital Influence on the relatively new and ever evolving PR discipline of digital… READ MORE

April 15, 2009

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2007, 2009, brand ambassadors, brand culture, brand insights, brand ownership, brand you, brands, building value, compassion, compensation, corporate culture, corporate ecosystem, culture, customer experience, customer relationship, customer service

Brand Tweak Wednesday: Employee Engagement

I was chatting with a friend about budget-conscious brand revitalization strategies, the importance of creating employee-friendly corporate cultures and how… READ MORE

March 3, 2009

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being the best, brand consciousness, brand ownership, brand planning, brand relevance, building value, business thinkers, common sense, community, competitive edge, conversations, corporate culture, corporate ecosystem, culture, customer relationship, design thinking, differentiation

Turn Insight into Action

Today’s bit of Marketing, Customer Experience, Design & Product Development advice comes from Kathy Sierra‘s awesome old blog: “Your job… READ MORE

Engagement is not a campaign: Learn to become a P2P Business.

Above and below: Some revamped slides from Monday’s presentation. These two companion messages (Engagement and P2P) seem to have resonated… READ MORE

Imagination vs. Knowledge: A magic pill for the growth gap?

Check out these great bits of advice from Dave Lorenzo’s Career Intensity blog: “Deciding: ‘Familiarize yourself with common decision-making errors—such… READ MORE