Brand Building and Online Marketing Blog

Category: creativity

February 24, 2011

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brandbuilder, business thinkers, creativity, culture, me

GenJuice’s Top 100 Most Desirable Mentors list

GenJuice just released its list of Top 100 Most Desirable Mentors, and… through either a) divine intervention, b) a computer… READ MORE
August 4, 2010

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account planning, adaptation, brand planning, business thinkers, competence, competitive edge, corporate culture, corporate ecosystem, creative types, creativity, curiosity, design thinking, differentiation, economic development, excellence, good advice, google, great ideas, happy employees, hiring, HR, human interactions, hybrid thinking, ideas, ideation, identity, innovation, intelligence, leadership, management, market disruption, product development, progress, rainmaking, smart business

You want results? Time to start re-investing in people

“I never knew what I wanted, except it was something I hadn’t seen before.” – Robert Altman Today is a… READ MORE
July 6, 2009

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acts of rebellion, adaptation, brand culture, brand ownership, brand you, commitment, competition, corporate culture, creativity

The Danger of Not Doing What You Love, and other wisdom

Call me lazy, but instead of writing something insightful for you guys today, I’m going to share some of my… READ MORE
March 16, 2009

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account planning, amatore, brand elevation, brand planning, brand relevance, brand strategy, building value, business thinkers, competitive edge, corporate culture, creative types, creativity, culture, customer experience, design thinking, differentiation

Designers as Leaders

Fellow blogger, cyclist, design-thinking guru and good friend James pointed me to this great little essay written by Richard Farson… READ MORE
February 27, 2009

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account planning, acts of rebellion, adaptation, adoption, advertising, agile creativity, being fearless, being the best, brand insights, business thinkers, commitment, common sense, community, competitive edge, creativity, curiosity, differentiation, discipline, discovery, efficiency, evolution, excellence, flexibility of execution, focus, fresh ideas, good advice, hybrid thinking, innovation, insight, intelligence, kicking ass, leadership, mentality, opportunity, performance, relevance, social media, wisdom

Bruce Lee on the Art of Marketing

Fantastic piece on Bruce Lee and the art of marketing over at CultureMaking (via the Creative Generalist). Read the entire… READ MORE
February 17, 2009

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commoditization, compassion, competition, competitive edge, creativity, demographics, design matters, design thinking, economic development, emerging markets, emerging technologies, environmental issues, evolution, fresh ideas, growth, hybrid thinking, ideas, ideation, Inequity, innovation, inspiration, market research, motivation, new products, opportunity, perspective, product design, product development, relevance, responsibility, smart business, society, solutions, trend spotting

The Upside Down Pyramid of Opportunity: Design for the other 90%

Via the SwampFox Insights blog: “The majority of the world’s designers focus all their efforts on developing products and services… READ MORE
January 28, 2009

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adaptation, agile creativity, amatore, brand elevation, brand planning, career, change agent, common sense, competitive edge, corporate culture, corporate ecosystem, courage, creativity, curiosity, design thinking, differentiation, employee morale, evolution, excellence, fresh ideas, HR, human resources, hybrid thinking, ideas, ideation, influencers, innovation, inspiration, intelligence, market disruption

Imagination vs. Knowledge: A magic pill for the growth gap?

Check out these great bits of advice from Dave Lorenzo’s Career Intensity blog: “Deciding: ‘Familiarize yourself with common decision-making errors—such… READ MORE
December 30, 2008

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account planning, advertising, blogs, brand consciousness, brand relevance, brands, creative types, creativity, customer communities, customer relationship, social media, twitter

Discovered On Twitter

I run into so much great content on Twitter that I have decided to start posting some of it right… READ MORE
October 29, 2008

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creativity, culture, fun with creativity, politics, viral marketing

File under “Clever creative cranks my tractor”

Someone sent me this today, and it made me laugh outloud. Funny and clever no matter what your political views.… READ MORE
October 13, 2008

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bad management, being fearless, being the best, brand relevance, brand strategy, bullshit, bureaucracy, business thinkers, CEO, change agent, common sense, competitive edge, corporate culture, corporate ecosystem, courage, cowardice, creativity, curiosity, design thinking, differentiation, evolution, excellence, fresh ideas, hybrid thinking, innovation, insight, integrity, intelligence, leaders, leadership, management, management lessons, mediocrity

Robert Killick on the value of risk and true entrepreneurship.

Robert Killick on the need for intellectual curiosity and courage in the face of “unknowns” in today’s business leaders: Risk… READ MORE
September 19, 2008

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adaptation, agile creativity, being the best, brand elevation, brandbuilder, business thinkers, change agent, competitive edge, corporate culture, creative types, creativity, design thinking, differentiation, evolution, excellence, fresh ideas, hybrid thinking, ideas, ideation, imagineering, management, management lessons, market disruption, marketing leadership, product management, purpose, smart business, social networking, trend spotting, Uncategorized

Make way for a whole new type of Business Leader

Great post from Gavin Heaton over at Servant of Chaos this week about the changing face of business management. Gavin… READ MORE
August 21, 2008

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creative types, creativity, human interactions, psychology

The Creative Personality – A primer

Great piece in Psychology Today about the creative personality (hat tip to Hugh MacLeod). I you work with highly creative… READ MORE
October 26, 2007

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creative types, creativity, innovation, Les Cahiers de l’Advertising

A paradox of common sense

From AdPulp’s David Burn: Want To Put Agencies Out of Business? Make Better Products. ClickZ had a party on Wednesday… READ MORE
June 15, 2007

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creativity, experience

Is industry-specific experience overrated?

From the Brains On Fire blog: It’s a question we get asked a lot, “Do you have experience working with… READ MORE

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