Brand Building and Online Marketing Blog

Category: deception

July 1, 2009

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account planning, adaptation, bad management, blackberry, bullshit, career, cheating, deception, denial, ethics, HR, incompetence, integrity, leadership, management, marketing leadership, nonsense, product management, professionalism, project management, reputation management, responsibility, setting goals, social media, talent, team building, the right stuff, truth, twitter

Is your Social Media Director qualified?

Social Media Directors should know how to do their jobs without having to ask for help every five minutes: So… READ MORE
May 27, 2009

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2009, account planning, adaptation, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, bullshit, business, business thinkers, clarity, competition, competitive edge, customer relationship, deception, experience, incompetence, integrity, management lessons, marketing leadership, microsoft, nonsense, opportunity, project management, ROI, semantics, social media

ROI vs. “Impact on X” – Understanding what Social Media ROI is and isn’t.

Don’t want to read the post? Watch the video. (It’s faster.) Note: That last little part got cut a little… READ MORE
December 4, 2008

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arrogance, brand you, bullshit, business, business thinkers, change agent, competitive edge, curiosity, deception, denial, design thinking, expectations, experience, talent

The expert fallacy

Yesterday, we talked a little bit about the value of talent vs. the value of experience, and we established, thanks… READ MORE
March 28, 2008

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brand promise, deception, deceptive practices, false advertising, reality

Promise vs. Reality: A visual journey of shattered expectations

Thanks to Andy Woolard for introducing me to Pundo3000: A German website that compares photos on product packaging with the… READ MORE

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"People ask me what I do in the winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring."
~ Rogers Hornsby

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