Brand Building and Online Marketing Blog

Category: demographics

February 17, 2009

|

commoditization, compassion, competition, competitive edge, creativity, demographics, design matters, design thinking, economic development, emerging markets, emerging technologies, environmental issues, evolution, fresh ideas, growth, hybrid thinking, ideas, ideation, Inequity, innovation, inspiration, market research, motivation, new products, opportunity, perspective, product design, product development, relevance, responsibility, smart business, society, solutions, trend spotting

The Upside Down Pyramid of Opportunity: Design for the other 90%

Via the SwampFox Insights blog: “The majority of the world’s designers focus all their efforts on developing products and services… READ MORE
December 29, 2008

|

demographics, smart business, social media, social network, social networking, society, statistics

Social Media stats and demographics for 2008

The questions came up again and again last week on Twitter: Does anyone know how many people use Twitter? Which… READ MORE
November 7, 2008

|

brand strategy, channel, communication, community, competitive edge, conversation, culture, customer communities, demographics, fresh ideas, human interactions, influencers, management lessons, marketing 2.0, marketing communications, modern times, opportunity, relevance, search engines, smart business, social media, social network, social networking, statistics, strategy

Obama vs. McCain: How Social Media started to change the game in ’08

Pete Quily just saved me a few hours of work by publishing a fantastic Presidential Election/social media scorecard that outlines… READ MORE
November 3, 2008

|

advertising, brand culture, brand planning, brand strategy, building value, communication, community, competitive edge, consumer questions, conversations, corporate culture, customer communities, customer relationship, customer service, demographics, engagement, free publicity, growth, happy customers, happy employees, human interactions, identity development, insight, kicking ass, planning, smart business, social media, social network, strategy

Understanding Marketing 2.0: A primer for companies looking for better media channels in a tough economy

How smart businesses are learning to combine “traditional” media and new “social” Media Channels to grow their brands: Interesting slideshow… READ MORE
September 22, 2008

|

customer relationship, demographics, smart business

Data = Gold. (So don’t just let it sit there!)

Excellent article from Bob Garfield in AdAge on the subject of data mining + inspired analysis = serious monetization. (Hat… READ MORE
September 16, 2008

|

community, conversations, corporate culture, corporate ecosystem, customer communities, demographics, engagement, human interactions, influencers, insight, marketing communications, messaging, niche, passion, people power, power brand, relationships, smart business, social media, social network, social networking, user generating content

The Evolution of Brands: From Broadcasting to Facilitation to Community Engagement

That the always brilliant David Armano recently wrote yet another thought provoking post on his Logic + Emotion blog isn’t… READ MORE
April 30, 2008

|

demographics, Les Cahiers de l’Advertising, TV

The final nail in the 30-second spot’s coffin?

From Jaffe Juice, caught via Joseph’s copious Twittering: We’re all too familiar with the ultimate contradiction in the 30-second spot… READ MORE

Recent posts

August 2, 2013

Facebook Graph Search Explained In 15 Seconds
July 11, 2013

Game Change: Moneyball And The Reality Of Social Business.
June 14, 2013

Advertising isn’t dead.

Quote of the week

"People ask me what I do in the winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring."
~ Rogers Hornsby

Brand Building and Online Marketing Blog

About

A passionate baseball fan blog celebrating America's favorite pastime.

Topics

Follow Us

Website Powered by WordPress.com.

Design a site like this with WordPress.com