Brand Building and Online Marketing Blog

Category: environmental issues

February 17, 2009

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commoditization, compassion, competition, competitive edge, creativity, demographics, design matters, design thinking, economic development, emerging markets, emerging technologies, environmental issues, evolution, fresh ideas, growth, hybrid thinking, ideas, ideation, Inequity, innovation, inspiration, market research, motivation, new products, opportunity, perspective, product design, product development, relevance, responsibility, smart business, society, solutions, trend spotting

The Upside Down Pyramid of Opportunity: Design for the other 90%

Via the SwampFox Insights blog: “The majority of the world’s designers focus all their efforts on developing products and services… READ MORE
October 1, 2008

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brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand relevance, brand strategy, community, compassion, competitive edge, corporate culture, corporate ecosystem, courage, customer communities, environmental issues, ethics, evolution, identity development, infection, influencers, integrity, karmic feedback loop, leadership, opportunity, passion, passionate staffers, power brand, society

The other side of business

With all the noise on Wall Street, Capitol Hill and the campaign trail this week about corporate greed, governmental accountability… READ MORE
September 15, 2008

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agile creativity, amatore, anthropology, brainstorm, brand insights, brand ownership, brand relevance, community, consumer questions, contributing, conversations, core77, culture, customer communities, Design Goodness, design thinking, engagement, environmental issues, fresh ideas, green branding, human interactions, hybrid thinking, ideas, ideation, imagineering, inner amateur, passion, passionate staffers, people power, product design, product development, smart business, social media, social network, society, solutions, sustainability

How “green” designers are leveraging the innovative power of engaged communities

“Over 50% of consumers want greener, more natural housing cleaners, but only 5% actually purchase this category of product.” –… READ MORE
June 5, 2008

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economics, environmental issues, sustainability, virtualization

The unexpected ecological impact of Second Life

Fascinating article by Rough Type’s Nicholas Carr on the energy requirements of Second Life. (Okay, so it’s 2 years old,… READ MORE

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"People ask me what I do in the winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring."
~ Rogers Hornsby

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