Brand Building and Online Marketing Blog

Category: ideas

September 7, 2010

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acts of rebellion, brandbuilder, conference, conversation, ideas, social media, south carolina

Social Story: My very candid interview with Brandon Walters

Brandon Walters interviewed me kind of on the fly last week about the upcoming Social Story conference (Greenville, SC –… READ MORE
August 4, 2010

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account planning, adaptation, brand planning, business thinkers, competence, competitive edge, corporate culture, corporate ecosystem, creative types, creativity, curiosity, design thinking, differentiation, economic development, excellence, good advice, google, great ideas, happy employees, hiring, HR, human interactions, hybrid thinking, ideas, ideation, identity, innovation, intelligence, leadership, management, market disruption, product development, progress, rainmaking, smart business

You want results? Time to start re-investing in people

“I never knew what I wanted, except it was something I hadn’t seen before.” – Robert Altman Today is a… READ MORE
February 25, 2009

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account planning, adaptation, advertising, agile creativity, being the best, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, business thinkers, common sense, competition, corporate culture, customer relationship, design thinking, fresh ideas, hybrid thinking, ideas, leadership, management, marketing, marketing communications, marketing leadership, marketing ninjas, promises, relationships, relevance, reputation management, smart business, social media, strategy, success

The Functions of a Marketing department

Via BrandXpress – Rob Engelman was recently asked what a Marketing Department should be responsible for. His answer came as… READ MORE
February 17, 2009

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commoditization, compassion, competition, competitive edge, creativity, demographics, design matters, design thinking, economic development, emerging markets, emerging technologies, environmental issues, evolution, fresh ideas, growth, hybrid thinking, ideas, ideation, Inequity, innovation, inspiration, market research, motivation, new products, opportunity, perspective, product design, product development, relevance, responsibility, smart business, society, solutions, trend spotting

The Upside Down Pyramid of Opportunity: Design for the other 90%

Via the SwampFox Insights blog: “The majority of the world’s designers focus all their efforts on developing products and services… READ MORE
January 28, 2009

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adaptation, agile creativity, amatore, brand elevation, brand planning, career, change agent, common sense, competitive edge, corporate culture, corporate ecosystem, courage, creativity, curiosity, design thinking, differentiation, employee morale, evolution, excellence, fresh ideas, HR, human resources, hybrid thinking, ideas, ideation, influencers, innovation, inspiration, intelligence, market disruption

Imagination vs. Knowledge: A magic pill for the growth gap?

Check out these great bits of advice from Dave Lorenzo’s Career Intensity blog: “Deciding: ‘Familiarize yourself with common decision-making errors—such… READ MORE
September 19, 2008

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adaptation, agile creativity, being the best, brand elevation, brandbuilder, business thinkers, change agent, competitive edge, corporate culture, creative types, creativity, design thinking, differentiation, evolution, excellence, fresh ideas, hybrid thinking, ideas, ideation, imagineering, management, management lessons, market disruption, marketing leadership, product management, purpose, smart business, social networking, trend spotting, Uncategorized

Make way for a whole new type of Business Leader

Great post from Gavin Heaton over at Servant of Chaos this week about the changing face of business management. Gavin… READ MORE
September 15, 2008

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agile creativity, amatore, anthropology, brainstorm, brand insights, brand ownership, brand relevance, community, consumer questions, contributing, conversations, core77, culture, customer communities, Design Goodness, design thinking, engagement, environmental issues, fresh ideas, green branding, human interactions, hybrid thinking, ideas, ideation, imagineering, inner amateur, passion, passionate staffers, people power, product design, product development, smart business, social media, social network, society, solutions, sustainability

How “green” designers are leveraging the innovative power of engaged communities

“Over 50% of consumers want greener, more natural housing cleaners, but only 5% actually purchase this category of product.” –… READ MORE
July 2, 2008

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adaptation, advice, automotive, customer experience, design thinking, differentiation, efficiency, experience, fresh ideas, good advice, hybrid thinking, ideas, ideation, identity development, innovation, inspiration, purchasing triggers, purple cows, purpose, relevance, smart business, strategery, user experience, user interface, value proposition

I just wrote a genius post about the auto industry, but my computer ate it.

So instead, I will just post this haiku: GM US sales dropped 18% in june. Toyota US sales dropped 21% in June.… READ MORE
May 19, 2008

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agile creativity, courage, design thinking, fresh ideas, ideas, ideation, leadership

Advergirl dishes out some A-list wisdom

Some sweet, sweet words of wisdom from Advergirl: What’s the number 1 reason agencies lose accounts? I would argue that… READ MORE
April 22, 2008

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business thinkers, conversations, flux, ideas

Divide 3.0

“I realize the conversations I’m having today are going to turn into business in about two years. The problem is… READ MORE
February 29, 2008

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curiosity, ideas, ideation, insight, inspiration, leaders

One man or woman can make a difference.

“The problems of this world cannot possibly be solved by skeptics or cynics whose horizons are limited by the obvious… READ MORE
January 9, 2008

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courage, fear, ideas, ideation

Big Ideas, Fear, and The Crazy Ones.

Hop on over to Kathy Sierra‘s blog for her post on bravery, confidence, and getting past the paralysis of uncertainty.… READ MORE
January 6, 2008

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change, ideas, leadership, management, new year

Resolutions Redux – Setting brand-building goals for yourself in 2008

Making resolutions for a whole year seems so daunting… Which is probably why so few of us ever actually see… READ MORE
December 28, 2007

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ideas, ideation, imagineering, leadership, planning, setting goals, strategy

Random Tip # 281: From reactive to proactive in just 30 minutes per day!

Taking a well deserved break from drafting some brilliant business proposals for the coming year, I found this perfectly timed… READ MORE
November 2, 2007

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advice, armano, ideas, manifesto

Improve your practice in 14 easy steps

Today, I would like to share some great advice with you, courtesy of Dave Armano’s Updated Manifesto: Ask. Ask questions.… READ MORE
October 23, 2007

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collaboration, fresh ideas, ideas, project goals

Creative Fuel – Turning collaboration into genius

Nick, over at SEENcreative, gives us this (via orangeyeti): “It’s very easy to collaborate with someone who has lots of… READ MORE
June 19, 2007

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Design Goodness, economic development, ideas, innovation, opportunity

The Upside-Down pyramid of opportunity: Design for the other 90%

Via the SwampFox Insights blog: “The majority of the world’s designers focus all their efforts on developing products and services… READ MORE
February 13, 2007

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core77, Design Goodness, ideas, product design

And now for some design goodness…

I’m a big fan of Core77, and especially since I have discovered IdeaList, which is probably one of the neatest… READ MORE

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