Brand Building and Online Marketing Blog

Category: identity development

November 21, 2008

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account planning, adaptation, brand consciousness, brand elevation, brand insights, brand planning, brand strategy, building value, business thinkers, differentiation, identity development, insight, management, marketing leadership

New Marketing 101: Progress always starts with a question.

Great post on the Hill Mullikin blog about the need for new thinking in the marketing world. What’s interesting about… READ MORE
November 3, 2008

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advertising, brand culture, brand planning, brand strategy, building value, communication, community, competitive edge, consumer questions, conversations, corporate culture, customer communities, customer relationship, customer service, demographics, engagement, free publicity, growth, happy customers, happy employees, human interactions, identity development, insight, kicking ass, planning, smart business, social media, social network, strategy

Understanding Marketing 2.0: A primer for companies looking for better media channels in a tough economy

How smart businesses are learning to combine “traditional” media and new “social” Media Channels to grow their brands: Interesting slideshow… READ MORE
October 9, 2008

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account planning, advertising, agile creativity, anthropology, archetypes, being the best, brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand planning, brand strategy, building value, bullshit, business, business thinkers, change agent, client partnerships, clients who get it, collaboration, commitment, commoditization, common sense, communication, competition, context, corporate culture, customer communities, customer experience, customer relationship, customer service, expectations, good advice, growth, hack, horrible marketing, human interactions, hybrid thinking, identity development, incompetence, insight, leadership, lessons, management, management lessons, manifesto, marketing, marketing 2.0, marketing communications, marketing leadership

On Selling Marketing Short: Fixing the R.O.I. void

Interesting post by JP Voilleque over at Marketing 2.0 this week about the use of mythology and archetypes when creating… READ MORE
October 1, 2008

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brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand relevance, brand strategy, community, compassion, competitive edge, corporate culture, corporate ecosystem, courage, customer communities, environmental issues, ethics, evolution, identity development, infection, influencers, integrity, karmic feedback loop, leadership, opportunity, passion, passionate staffers, power brand, society

The other side of business

With all the noise on Wall Street, Capitol Hill and the campaign trail this week about corporate greed, governmental accountability… READ MORE
July 15, 2008

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adoption, advice, anthropology, being the best, brand consciousness, brand culture, brand relevance, brand strategy, brand valuation, building value, change agent, common sense, cool factor, customer communities, differentiation, fresh ideas, great ideas, happy customers, ideation, identity development, market disruption, market research, mentality, niche, opportunity, perception, pop culture, power brand, product development, product failure, product management, product release, purchasing triggers, reality, relevance, smart business, success, value proposition

Wagging the long tail: Gimmicks vs. Substance

(Corporate leaps of faith rock my world.) photo by toimaginetoo I like to go back to the archives every once… READ MORE
July 2, 2008

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adaptation, advice, automotive, customer experience, design thinking, differentiation, efficiency, experience, fresh ideas, good advice, hybrid thinking, ideas, ideation, identity development, innovation, inspiration, purchasing triggers, purple cows, purpose, relevance, smart business, strategery, user experience, user interface, value proposition

I just wrote a genius post about the auto industry, but my computer ate it.

So instead, I will just post this haiku: GM US sales dropped 18% in june. Toyota US sales dropped 21% in June.… READ MORE
February 6, 2008

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branding, identity development, product management

Spotted Dick pudding, anyone?

Also known as steamed dicky. Seriously. Spotted Dick pudding. Sounds delicious. Way to go, Heinz. 😀 photo by xris. READ MORE

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