identity – Brand Building and Online Marketing Blog

Category: identity

August 4, 2010

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account planning, adaptation, brand planning, business thinkers, competence, competitive edge, corporate culture, corporate ecosystem, creative types, creativity, curiosity, design thinking, differentiation, economic development, excellence, good advice, google, great ideas, happy employees, hiring, HR, human interactions, hybrid thinking, ideas, ideation, identity, innovation, intelligence, leadership, management, market disruption, product development, progress, rainmaking, smart business

You want results? Time to start re-investing in people

“I never knew what I wanted, except it was something I hadn’t seen before.” – Robert Altman Today is a… READ MORE
July 22, 2010

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archetypes, brand consciousness, business, excellence, experience, fix your brand, identity, insanity, insight, inspiration, leadership, psychology, purpose, rainmaking

The Psychology of failure – Part 1

On madness, models of failure, and the mythology of past successes I have been thinking a lot about success and… READ MORE
June 14, 2010

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acts of rebellion, adaptation, corporate culture, courage, culture, identity, leadership, lessons, T-shaped, the right stuff

The value of a mouthful of blood

The unfortunate yet necessary business of getting punched in the mouth You learn a lot about yourself during your first… READ MORE
June 23, 2009

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account planning, being fearless, brand insights, brand planning, brand relevance, building value, competitive edge, conversations, customer communities, customer experience, customer relationship, identity, smart business, social media

Engagement Paradigm: Just relax, be yourself, and have fun.

With all this talk of lateral vs. vertical action, depth vs. breadth of engagement, community managers, what Twitter “followers” are… READ MORE
June 5, 2009

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account planning, brand consciousness, brand culture, brand elevation, brand planning, brandbuilder, brands, identity, inspiration, marketing

What Marketing Can Be

A little thought for today: Marketing is usually there to help sell a product or brand, but when you actually… READ MORE
November 20, 2008

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account planning, adaptation, advice, anthropology, apple, bad management, being fearless, being the best, brand culture, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, building value, business, business thinkers, CEO, change, change agent, commitment, common sense, competitive edge, corporate culture, corporate ecosystem, courage, cowardice, customer communities, customer experience, customer relationship, design matters, design thinking, differentiation, economy, efficiency, employee morale, engagement, evolution, excess, excuses, expectations, experience, fix your brand, fresh ideas, good advice, happy customers, human interactions, ideation, identity, incompetence, innovation, leadership, lessons, management lessons, market disruption, marketing, marketing leadership, mediocrity, Uncategorized

What really makes A-list brands different – and recession-proof.

The difference between winning and just being in the game – Thinking about ‘NEXT’ instead of just ‘NOW’: Some words… READ MORE
November 5, 2008

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adaptation, advice, anthropology, being fearless, brand culture, brand ownership, brand planning, brand relevance, brand strategy, brandbuilder, building value, business thinkers, competition, competitive edge, corporate culture, courage, customer experience, customer relationship, customer service, excuses, expectations, happy employees, human interactions, identity, leadership

Adopt a Leadership Attitude: Only you, not Washington, can determine your business’ future.

Republican business owners and managers, read this post. (Democrats too.) Whatever side of the aisle you may be on, the… READ MORE
July 24, 2008

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identity, vs.

How did this happen? Seriously!

I was recently asked why I didn’t own www.olivierblanchard.com. My answer was a frustrated mix of grunts, shrugs and frowns. Why? Because… READ MORE
November 27, 2007

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brand planning, coffee, identity, naming, teddy bears

Naming and Identity Development in a Politically Correct Idiocracy

Just when you start to think that the world has indeed become a global marketplace, something like this shakes you… READ MORE
May 3, 2007

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brand, clarity, identity, purpose

Adding some clarity to your brand: A simple exercise.

So… How is your brand doing? I don’t mean your company. I mean your brand. Are people talking about you,… READ MORE

Quote of the week

"People ask me what I do in the winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring."
~ Rogers Hornsby

Brand Building and Online Marketing Blog

Category: identity

You want results? Time to start re-investing in people

The Psychology of failure – Part 1

The value of a mouthful of blood

What Marketing Can Be

What really makes A-list brands different – and recession-proof.

Adopt a Leadership Attitude: Only you, not Washington, can determine your business’ future.

How did this happen? Seriously!

Naming and Identity Development in a Politically Correct Idiocracy

Adding some clarity to your brand: A simple exercise.

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