innovation – Brand Building and Online Marketing Blog

February 23, 2011

|

account planning, influencers, innovation, Social Business, Social Communications, social media, social network

Digital Influence Recalibrated, Part 3: What Influence Is And Isn’t.

Part 3 of 3. Clarification Number 3: Influence is not a magical mind-control superpower, even on the internet. The term… READ MORE

You want results? Time to start re-investing in people

“I never knew what I wanted, except it was something I hadn’t seen before.” – Robert Altman Today is a… READ MORE

Embracing Obstacles: A Leadership and Project Management Manifesto

“Making it work” : Lessons from the real world of “do or die.” Sometimes, even the best laid plans just… READ MORE

You are ALWAYS in Beta.

You’re always in beta. Always. If you think you aren’t, you’re already falling behind and bleeding relevance. What does being… READ MORE

June 26, 2009

|

2009, aventures modernes, infection, influencers, innovation, smart business, social media, social networking, speed racer

Aventures Modernes: My trip to Boston

Thanks to the awesome folks at Radian6 for inviting me to tag along Wednesday for their “Rock Stars of Social… READ MORE

We have that under control.

If I had a dollar for every time I have heard a company either say these words or infer them,… READ MORE

April 24, 2009

|

adaptation, aggregation, agile creativity, being the best, collaboration, competitive edge, creative types, design thinking, differentiation, evolution, HR, human interactions, hybrid thinking, ideation, IDEO, innovation, insight

New rules, new skillset

The topic came up in conversation yesterday: What grouping of skills and experience should a company look for in a… READ MORE

March 31, 2009

|

2009, account planning, adaptation, arrogance, bad management, bonehead moves, brand culture, brand erosion, brand insights, brand planning, brand relevance, brand strategy, brand valuation, brands, broken brand, bullshit, bureaucracy, business, clueless, collaboration, common sense, compensation, competition, corporate culture, customer relationship, denial, differentiation, efficiency, employee morale, expectations, growth, idiocracy, incompetence, innovation, leaders, leadership, management, management lessons, market disruption, mediocrity, nepotism, nonsense, opportunity, performance, poor leadership, product design, product development, promises, purpose, relevance, setting goals, steve jobs, success, T-shaped, tactics, team building, the death of a brand, the great dumbing-down of America, value proposition, vision, vs., when things go wrong, wisdom

Killing America’s brands, one lousy C.E.O. at a time.

How “Black Widow” C.E.O.s and Caretaker Managers are choking the life out of the world’s most profitable brands: Fellow brand… READ MORE

Bruce Lee on the Art of Marketing

Fantastic piece on Bruce Lee and the art of marketing over at CultureMaking (via the Creative Generalist). Read the entire… READ MORE

The Upside Down Pyramid of Opportunity: Design for the other 90%

Via the SwampFox Insights blog: “The majority of the world’s designers focus all their efforts on developing products and services… READ MORE

Imagination vs. Knowledge: A magic pill for the growth gap?

Check out these great bits of advice from Dave Lorenzo’s Career Intensity blog: “Deciding: ‘Familiarize yourself with common decision-making errors—such… READ MORE

Saying “no” to corporate fossilization

Via OrangeYeti, from AdPulp, here is a little bit of an interview given by Maurice Levy (Publicis Groupe) to Scott… READ MORE

November 20, 2008

|

account planning, adaptation, advice, anthropology, apple, bad management, being fearless, being the best, brand culture, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, building value, business, business thinkers, CEO, change, change agent, commitment, common sense, competitive edge, corporate culture, corporate ecosystem, courage, cowardice, customer communities, customer experience, customer relationship, design matters, design thinking, differentiation, economy, efficiency, employee morale, engagement, evolution, excess, excuses, expectations, experience, fix your brand, fresh ideas, good advice, happy customers, human interactions, ideation, identity, incompetence, innovation, leadership, lessons, management lessons, market disruption, marketing, marketing leadership, mediocrity, Uncategorized

What really makes A-list brands different – and recession-proof.

The difference between winning and just being in the game – Thinking about ‘NEXT’ instead of just ‘NOW’: Some words… READ MORE

November 9, 2008

|

brand culture, brand insights, brand planning, brand relevance, brand strategy, innovation, leadership

Also In: The brand-killing anti-strategy

Why people and businesses choose to settle for average, I’ll never understand. Average products, average websites, average copy, average photography,… READ MORE

Robert Killick on the value of risk and true entrepreneurship.

Robert Killick on the need for intellectual curiosity and courage in the face of “unknowns” in today’s business leaders: Risk… READ MORE

September 11, 2008

|

adaptation, being the best, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, building value, change, community, corporate culture, corporate ecosystem, design thinking, innovation, radical careering

Why innovation doesn’t happen in a vacuum

Found on Francois Gossieaux’ Emergence Marketing blog today: Most breakthrough innovations happen at the edges or at the intersections of… READ MORE

August 1, 2008

|

communication, context, creative types, design thinking, hybrid thinking, ideation, imagery, imagineering, innovation, insight, inspiration, language, presentation

Guy Kawasaki + Dan Roam on The Art of Visual Thinking

Being a big fan of sketching, visual mapping and drawing diagrams of every idea, process and problem I run into,… READ MORE

July 10, 2008

|

innovation, insight, inspiration, IT technology, mac, microsoft, travel, truth

Back from Microsoft Worldwide Partner Conference

Just got back from Microsoft’s WPC in Houston, and I have one word to share with you (and one you… READ MORE

July 3, 2008

|

aventures modernes, Design Goodness, innovation

Infographics caviar: What your day really looks like.

Incredible presentation/video/analysis. (Hat tip to Alceste’s blog.) Infographics heaven. If the embedded thing didn’t work (I’m posting this from my… READ MORE

I just wrote a genius post about the auto industry, but my computer ate it.

So instead, I will just post this haiku: GM US sales dropped 18% in june. Toyota US sales dropped 21% in June.… READ MORE

Brand Building and Online Marketing Blog

Category: innovation