management – Brand Building and Online Marketing Blog

December 13, 2010

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account planning, adaptation, advertising, management, market disruption, marketing, Social Business, Social Communications, social media

How Marketing is choking the life out of social communications and social media – Part 1

Back in the day, social activity was a handshake on the sales floor. It was a beer after work. It… READ MORE

November 13, 2010

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account planning, business, management, smart business, Social Business, Social Communications, social media

Social Media Management: Does experience trump talent?

I shoot a lot of video for this blog that never sees the light of day. This one is from… READ MORE

September 20, 2010

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account planning, business, leadership, management, Social Business, Social Communications, social media

Social Media Management 101 – Cardinal Roles, management Roles, and Basic Social Business Organizational Structure – Part 3

Part 3. (Read Parts 1 and Part 2.) 4. Expertise is specific, not general. Understand this before hiring someone for… READ MORE

You want results? Time to start re-investing in people

“I never knew what I wanted, except it was something I hadn’t seen before.” – Robert Altman Today is a… READ MORE

July 7, 2010

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account planning, adaptation, management, management lessons, marketing communications, smart business, social media

Best Practices for Social Media: The basics of program planning

No time to write anything new today, so here’s something from the archives that might be worth another look: Now… READ MORE

February 15, 2010

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account planning, adaptation, leadership, management, Red Chair Group, social media, social networking, strategy, team building, training

Beware the Social Media one-trick-pony – Hiring an SM Director, Part 2.

From Linda Zimmerman, in response to Is Your Social Media Director Qualified? One point you made in the video I’d… READ MORE

February 8, 2010

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HR, management, Red Chair Group, reputation management, social media

Back by popular demand: Is Your Social Media Director Qualified?

You guys asked for me to re-post this piece, and your wish is my command. Share this with hiring managers,… READ MORE

January 25, 2010

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change, management

Where Do Brands Go To Die? Part 1: Accepting Reality

From Brand Building to Brand Rescue: What to do when things go very wrong. Back in late 2008, Valeria Maltoni… READ MORE

October 13, 2009

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account planning, adaptation, management, social media, solutions

Best Practices For Social Media: The Basics of Program Planning

Now that we’re hopefully beyond the “what is social media and why does my company need to understand it” phase,… READ MORE

October 2, 2009

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2009, account planning, brand insights, brand ownership, brand planning, management, social media, twitter

How To manage an enterprise Twitter presence: Avatars, account structure and response methodology

Keith Burtis asks a pretty interesting question on his blog today: I have been working with a few brands… READ MORE

October 1, 2009

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2009, adaptation, brand planning, brandbuilder, management, social media

My Twitter 20 Interview with Jason Baer

I had the privilege yesterday of being interviewed by Jason Baer (@jaybaer). If you aren’t familiar with Jason, he’s a… READ MORE

September 2, 2009

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building value, business, business thinkers, leadership, management, management lessons, ROI, smart business, social media, social network, SxSW

Why R.O.I. Best Practices for Social Media might just save the world as you know it.

Let’s go over a few things: 1. Social Media is good for you, you know it, and you know why.… READ MORE

July 28, 2009

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2009, account planning, building value, business, business thinkers, leadership, management, management lessons, manifesto, market disruption, metapor, performance, perspective, smart business, social media

Time to get into startup mode again: Part 2

Part 2 of 2. In case you missed it, read Part 1 now. For those of you catching this post… READ MORE

Embracing Obstacles: A Leadership and Project Management Manifesto

“Making it work” : Lessons from the real world of “do or die.” Sometimes, even the best laid plans just… READ MORE

Is your Social Media Director qualified?

Social Media Directors should know how to do their jobs without having to ask for help every five minutes: So… READ MORE

Who exactly is driving the Social Media bus in the Enterprise space?

I dig Jeremiah Owyang’s blog. The guy is wicked smart, usually spot-on with everything he says, and when it comes… READ MORE

We have that under control.

If I had a dollar for every time I have heard a company either say these words or infer them,… READ MORE

March 31, 2009

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2009, account planning, adaptation, arrogance, bad management, bonehead moves, brand culture, brand erosion, brand insights, brand planning, brand relevance, brand strategy, brand valuation, brands, broken brand, bullshit, bureaucracy, business, clueless, collaboration, common sense, compensation, competition, corporate culture, customer relationship, denial, differentiation, efficiency, employee morale, expectations, growth, idiocracy, incompetence, innovation, leaders, leadership, management, management lessons, market disruption, mediocrity, nepotism, nonsense, opportunity, performance, poor leadership, product design, product development, promises, purpose, relevance, setting goals, steve jobs, success, T-shaped, tactics, team building, the death of a brand, the great dumbing-down of America, value proposition, vision, vs., when things go wrong, wisdom

Killing America’s brands, one lousy C.E.O. at a time.

How “Black Widow” C.E.O.s and Caretaker Managers are choking the life out of the world’s most profitable brands: Fellow brand… READ MORE

The Functions of a Marketing department

Via BrandXpress – Rob Engelman was recently asked what a Marketing Department should be responsible for. His answer came as… READ MORE

February 2, 2009

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business, business thinkers, leaders, leadership, management, talent

Dynamic new leaders making history every day

Mike Tomlin: The youngest coach to win a SuperBowl. This is what I like to see: Management empowering dynamic new… READ MORE

Brand Building and Online Marketing Blog

Category: management

You want results? Time to start re-investing in people

Where Do Brands Go To Die? Part 1: Accepting Reality

Embracing Obstacles: A Leadership and Project Management Manifesto

We have that under control.

Killing America’s brands, one lousy C.E.O. at a time.

Dynamic new leaders making history every day

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