opportunity – Brand Building and Online Marketing Blog

September 23, 2010

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account planning, brand relevance, broken brand, building value, business, competition, competitive edge, corporate culture, excuses, expectations, management lessons, market disruption, marketing leadership, mediocrity, opportunity, strategy, user experience

Blockbuster: The End.

Sad news today: Blockbuster Video has filed for bankruptcy. This doesn’t necessarily mean the end for the former market leader,… READ MORE

You are ALWAYS in Beta.

You’re always in beta. Always. If you think you aren’t, you’re already falling behind and bleeding relevance. What does being… READ MORE

ROI vs. “Impact on X” – Understanding what Social Media ROI is and isn’t.

Don’t want to read the post? Watch the video. (It’s faster.) Note: That last little part got cut a little… READ MORE

We have that under control.

If I had a dollar for every time I have heard a company either say these words or infer them,… READ MORE

March 31, 2009

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2009, account planning, adaptation, arrogance, bad management, bonehead moves, brand culture, brand erosion, brand insights, brand planning, brand relevance, brand strategy, brand valuation, brands, broken brand, bullshit, bureaucracy, business, clueless, collaboration, common sense, compensation, competition, corporate culture, customer relationship, denial, differentiation, efficiency, employee morale, expectations, growth, idiocracy, incompetence, innovation, leaders, leadership, management, management lessons, market disruption, mediocrity, nepotism, nonsense, opportunity, performance, poor leadership, product design, product development, promises, purpose, relevance, setting goals, steve jobs, success, T-shaped, tactics, team building, the death of a brand, the great dumbing-down of America, value proposition, vision, vs., when things go wrong, wisdom

Killing America’s brands, one lousy C.E.O. at a time.

How “Black Widow” C.E.O.s and Caretaker Managers are choking the life out of the world’s most profitable brands: Fellow brand… READ MORE

Bruce Lee on the Art of Marketing

Fantastic piece on Bruce Lee and the art of marketing over at CultureMaking (via the Creative Generalist). Read the entire… READ MORE

The Upside Down Pyramid of Opportunity: Design for the other 90%

Via the SwampFox Insights blog: “The majority of the world’s designers focus all their efforts on developing products and services… READ MORE

Obama vs. McCain: How Social Media started to change the game in ’08

Pete Quily just saved me a few hours of work by publishing a fantastic Presidential Election/social media scorecard that outlines… READ MORE

The other side of business

With all the noise on Wall Street, Capitol Hill and the campaign trail this week about corporate greed, governmental accountability… READ MORE

Wagging the long tail: Gimmicks vs. Substance

(Corporate leaps of faith rock my world.) photo by toimaginetoo I like to go back to the archives every once… READ MORE

How Routine Kills Brands

“The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” – William Pollard.… READ MORE

June 19, 2007

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Design Goodness, economic development, ideas, innovation, opportunity

The Upside-Down pyramid of opportunity: Design for the other 90%

Via the SwampFox Insights blog: “The majority of the world’s designers focus all their efforts on developing products and services… READ MORE

Brand Building and Online Marketing Blog

Category: opportunity

Blockbuster: The End.

You are ALWAYS in Beta.

We have that under control.

Killing America’s brands, one lousy C.E.O. at a time.

The Upside Down Pyramid of Opportunity: Design for the other 90%

The other side of business

Wagging the long tail: Gimmicks vs. Substance

How Routine Kills Brands

The Upside-Down pyramid of opportunity: Design for the other 90%

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Advertising isn’t dead.

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