Brand Building and Online Marketing Blog

Category: perception

July 15, 2008

|

adoption, advice, anthropology, being the best, brand consciousness, brand culture, brand relevance, brand strategy, brand valuation, building value, change agent, common sense, cool factor, customer communities, differentiation, fresh ideas, great ideas, happy customers, ideation, identity development, market disruption, market research, mentality, niche, opportunity, perception, pop culture, power brand, product development, product failure, product management, product release, purchasing triggers, reality, relevance, smart business, success, value proposition

Wagging the long tail: Gimmicks vs. Substance

(Corporate leaps of faith rock my world.) photo by toimaginetoo I like to go back to the archives every once… READ MORE
June 16, 2008

|

brand promise, brand relevance, brand strategy, building value, civilized behavior, client partnerships, corporate culture, customer communities, customer experience, customer relationship, customer service, differentiation, engagement, good advice, happy customers, human interactions, management, market disruption, opportunity, people power, perception, purple cows, rainmaking, relationships, relevance, routine, user experience, user interface, value proposition, wisdom, WOM

How Routine Kills Brands

“The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” – William Pollard.… READ MORE
January 7, 2008

|

brand valuation, innovation, perception

CES 2008, Innovate of die, and life after Microsoft for Mr. Bill Gates

Brand Central Station‘s Mike Bawden posted a great piece about the connection between innovation and brands on his blog last… READ MORE

Recent posts

August 2, 2013

Facebook Graph Search Explained In 15 Seconds
July 11, 2013

Game Change: Moneyball And The Reality Of Social Business.
June 14, 2013

Advertising isn’t dead.

Quote of the week

"People ask me what I do in the winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring."
~ Rogers Hornsby

Brand Building and Online Marketing Blog

About

A passionate baseball fan blog celebrating America's favorite pastime.

Topics

Follow Us

Website Powered by WordPress.com.

Design a site like this with WordPress.com