Brand Building and Online Marketing Blog

Category: planning

January 18, 2010

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conference, enterprise, planning, social media

Bringing operational wisdom to Enterprise 2.0. Maybe.

Jacob Morgan and I want to bring our wisdom and know-how to the #e2conf in Boston this spring, but we… READ MORE
May 11, 2009

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account planning, adaptation, bad management, being the best, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brandbuilder, bullshit, clients who get it, clueless, collaboration, competitive edge, conversations, corporate culture, courage, differentiation, fix your brand, growth, incompetence, innovation, insight, intelligence, leadership, management, management lessons, mediocrity, mental illness, opportunity, planning, point of view, poor leadership, rainmaking, reputation management, smart business

We have that under control.

If I had a dollar for every time I have heard a company either say these words or infer them,… READ MORE
January 6, 2009

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brand consciousness, brand elevation, brand insights, brand relevance, brand valuation, culture, human interactions, planning, purchasing triggers, routine, sales

Brand Loyalty vs. Brand Comfort

For a little while, the folks at BrandPerspectives.com had a great little blog on Branding. They haven’t posted to it… READ MORE
November 3, 2008

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advertising, brand culture, brand planning, brand strategy, building value, communication, community, competitive edge, consumer questions, conversations, corporate culture, customer communities, customer relationship, customer service, demographics, engagement, free publicity, growth, happy customers, happy employees, human interactions, identity development, insight, kicking ass, planning, smart business, social media, social network, strategy

Understanding Marketing 2.0: A primer for companies looking for better media channels in a tough economy

How smart businesses are learning to combine “traditional” media and new “social” Media Channels to grow their brands: Interesting slideshow… READ MORE
September 24, 2008

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brand ambassadors, brand consciousness, brand culture, brand ownership, brand strategy, building value, business, collaboration, communication, community, competitive edge, conference, conversation, conversations, customer communities, customer experience, customer relationship, customer service, hiring, human interactions, human resources, influencers, passionate staffers, people power, planning, professionalism, referral, relationships, social media, social network, social networking, trend spotting, Uncategorized

Tish Grier on the seven core traits of a great community manager

Via community Strategist Connie Bensen comes this great little list from Tish Grier that outlines the seven core traits of… READ MORE
December 28, 2007

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ideas, ideation, imagineering, leadership, planning, setting goals, strategy

Random Tip # 281: From reactive to proactive in just 30 minutes per day!

Taking a well deserved break from drafting some brilliant business proposals for the coming year, I found this perfectly timed… READ MORE
February 7, 2007

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account planning, brand planning, corporate ecosystem, evan, orange coat, paivi, planning

You must keep asking why.

Before I begin, I want to congratulate Kristin and the folks at Pulse for having organized another great event last… READ MORE

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