psychology – Brand Building and Online Marketing Blog

Category: psychology

July 22, 2010

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archetypes, brand consciousness, business, excellence, experience, fix your brand, identity, insanity, insight, inspiration, leadership, psychology, purpose, rainmaking

The Psychology of failure – Part 1

On madness, models of failure, and the mythology of past successes I have been thinking a lot about success and… READ MORE
August 21, 2008

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creative types, creativity, human interactions, psychology

The Creative Personality – A primer

Great piece in Psychology Today about the creative personality (hat tip to Hugh MacLeod). I you work with highly creative… READ MORE
July 11, 2008

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advice, anthropology, being the best, brand ambassadors, brand consciousness, brand culture, brand insights, brand ownership, brand you, civilized behavior, collaboration, community, competition, conference, corporate culture, corporate ecosystem, culture, customer communities, customer experience, customer relationship, customer service, differentiation, employee morale, engagement, evolution, excellence, good advice, happy customers, happy employees, human interactions, infection, insight, integrity, intelligence, kicking ass, leadership, lessons, management lessons, mentality, microsoft, motivation, passionate staffers, perfectionism, perspective, professionalism, psychology, purchasing triggers, relationships, science, smart business, strategy, team building, user experience, working with others

Why positive people create positive brand experiences… and negative people don’t.

Ever noticed how positive attitudes are infectious? You walk into a store, and everyone who works there is jazzed and… READ MORE
February 5, 2008

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archetypes, brand consciousness, metapor, pop culture, psychology

Archetypes and Brands

For whatever reason, the importance of archetypes in our culture has been on my mind a lot these last few… READ MORE

Quote of the week

"People ask me what I do in the winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring."
~ Rogers Hornsby

Brand Building and Online Marketing Blog

Category: psychology

The Psychology of failure – Part 1

The Creative Personality – A primer

Why positive people create positive brand experiences… and negative people don’t.

Archetypes and Brands

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